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The Phoenix Transformation: 12 Qualities of High Achievers to Reboot Your Career and Life

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By the bestselling author of The Psychology of Achievement and Get it Done Now!
The title comes from the story of the Phoenix---a Greek legend of a bird/dragon that arises from the ashes of its predecessor---being born again. It relates to the situations people may be in now----low achievement, lack of success, mediocrity.

As we emerge from the pandemic. Individuals, businesses of all kinds will be looking for ways to emerge from the ashes of this pandemic to reinvent themselves and emerge stronger. In The Phoenix Transformation you will learn how
Develop a rock-solid self-concept
Get on the fast track to achieving your goals faster than you've ever dreamed possible
Discover how to set flex goals which are adaptable to a fast-changing economy
Unlock the secret to doubling your brainpower and sharpening your intuition
Discover the key to erasing negative emotions
Eliminate the time and productivity wasters - most importantly, those caused by the e-mail, instant messaging, and other electronic communication devices
Master a foolproof 12-point formula that quadruples productivity
Learn how to nurture your most important relationships and leave a legacy
And much more!

224 pages, Kindle Edition

Published September 28, 2021

153 people are currently reading
283 people want to read

About the author

Brian Tracy

1,394 books5,168 followers
Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.

He has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.

Brian has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.

He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.

He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America's largest corporations. His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.

Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.

He has traveled and worked in over 80 countries on six continents, and speaks four languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in San Diego, California.

His most popular training programs are centered around teaching authors how to write a book and helping public speakers create successful careers.

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Displaying 1 - 30 of 31 reviews
Profile Image for Daniel Taylor.
Author 4 books95 followers
August 25, 2022
While the ideas in this book are great and will take a lifetime to apply and master, the book is repetitive and disjointed. Still, I plan to systematically work through these ideas, putting them into practice.
Profile Image for David Poltorak.
427 reviews4 followers
June 3, 2024
Gifted to me by Dima Shpak. Highly practical, instructive, repetitive, lacking nuance, optimistic — in other words, a self-help book. My hope is to begin implementing some of the practices (particularly with regard to goal setting, writing, and skill development).

Quotes:

CHAPTER 1: CHANGE YOUR THINKING, CHANGE YOUR LIFE

Men resemble their times more than their fathers


Your thoughts create the conditions of your life
If you change your thinking, you change your life. 
The quality of your thinking determines the quality of your life.


The top 10 percent of people in terms of income and income growth think about what they want and how to get it. They think about where they're going and how to get there.
Top people think about what they want and how to get it. Average people think about what they don't want and who's to blame.


What you think about most of the time is determined by your self-concept.
Your self-concept is the bundle of beliefs about yourself, your abilities, and your world that determines the way you see the world around you.


The greater clarity you have about your ideals, the easier it is for you to make the best decisions in the short term in order to become the kind of person you want to be in the long term.


develop clarity about who you are, what you believe in, what you really care about, and what you stand for.


everybody plays a picture in their mind before they go into a situation. Successful people replay the picture of a previous success; unsuccessful people replay a picture of a previous failure.


Choose to think of your best experiences prior to every event.


The very act of setting big goals causes you to like yourself more and to see yourself in a more positive light.


The biggest obstacle to maximum performance, happiness, health, and everything you want to accomplish is your negative emotions. They are mostly based on fear and doubt. They're usually triggered by destructive criticism from one or both parents in early childhood.


The two negative habit patterns that hold most people back are the fear of failure and the fear of rejection or criticism.


The starting point of transforming your thinking is to change your explanatory style-the way you interpret your experience to yourself.


There is no failure in life, only feedback. Remember, everything happens to you for a reason.


The keys to success are, first of all, you have to know exactly what you want. Second, you have to determine the price you'll have to pay. Third, you'll have to resolve to pay that price.


it takes five to seven years for you to achieve mastery in your field


Ask yourself this question on a regular basis: what one skill, if I developed it in an excellent fashion, would help me the most to achieve my financial goals?


CHAPTER 2: UNLOCKING YOUR POTENTIAL

Einstein said, "Imagination is more important than facts." Inspirational speaker Denis Waitley said, "Your imagination is your preview of life's coming attractions."


It's like a teeter-totter: the higher your self-esteem, the lower your fears; the more you like yourself, the less you fear failure and the less you feel criticism. The more you like yourself, the more willing you are to try different things because you know that temporary failures or disapproval don't reflect on your value at all.


the law of control. It says that you feel positive about yourself to the degree to which you feel you are in control of your own life.
Stress comes from feeling that you are controlled by outside people and circumstances.


your intensely held beliefs become your realities. The law of belief says that you always act in a manner consistent with what you believe.


your outer world tends to correspond to your inner world like a mirror image. Wherever you look, there you are.


your primary job in life is to provide the mental equivalent of what you want to enjoy on the outside.


If you cannot write down an idea, making the connection from the head to the hand, you probably don't understand it.
Your goal should be so clear that a child could read it and explain it exactly to another child.


The law of accumulation says that success is the result of hundreds and even thousands of small efforts and sacrifices that no one ever sees or appreciates.


You can never tell where great ideas are going to come from, so you have to take in a lot of good ideas.


CHAPTER 3: MOTIVATING YOURSELF TO PEAK PERFORMANCE

Nobody’s smarter than you: nobody’s better than you. They are just doing different things in a different way.


if you don't consciously and deliberately talk to yourself in a positive way, you default automatically to negative thinking.


Think and talk about what you want and how to get it, because whatever you think and talk about, you're going to draw into your life.
Whenever something goes wrong — whenever you have a problem — immediately stop and say, "Well, that's good," then go into the situation and find out what is good.


Great souls are those who learn great lessons from small events.


Responsibility is the dividing line between childhood and adulthood.


As Henry Kissinger said, "All you get for solving problems is the authority to solve even bigger problems."


There seems to be a direct relationship between positive, constructive action and self-confidence.


Goethe said, "Everything is hard before it's easy."


CHAPTER 4: HOW TO INFLUENCE OTHERS

Approximately 85 percent of your success will be determined by your ability to communicate effectively with others.


your ability to persuade others is the highest form of emotional intelligence that you can develop and the true measure of how effective you are as a person.


Ed Foreman used to say, "If you can see Joe Jones him through Joe Jones' eyes, you can sell Joe Jones what Joe Jones buys."


Start off by thinking about the other person, and you'll be amazed at how much better a communicator you are.


The more questions you ask, the more control you have in the conversation.


Liking is the most important factor in communicating effectively in business. The more people like you, the more open they are to buying from you. Credibility and trust are the most powerful reasons for being persuaded by another person.


CHAPTER 5: GOALS: THE BUILDING BLOCKS

Success is goals; all else is commentary


Napoleon Hill once said, "The primary reason for failure is that people do not develop new plans to replace those plans that didn't work."


CHAPTER 6: TIME MANAGEMENT

You can’t manage time; you can only manage yourself -Peter Drucker


CHAPTER 7: WEALTH CREATION

To achieve financial success, you must continually seek ways to add value to whatever you are doing. Resolve to always put in more than you take out, to add more value than you charge.


There are never any traffic jams on the extra mile.


The key qualities required to start and build your own business, the major sources of wealth in our world today, are courage and skill. Everybody starts off with a lack of courage and a lack of skill. But when you do the thing you fear, the courage comes afterward. When you use the skill in which you are weak, the ability comes afterward.


No: you do it with the skill that you have, and additional skill comes afterwards. This is the key to success.


Study and understand every aspect of any investments you make for the rest of your life. If you don't understand an investment, don't put your money into it.


CHAPTER 8: HOW TO BECOME A MILLIONAIRE

You can get everything you want in life if you just help other people get the things that they want. -Zig Ziglar


self-discipline is the master key to riches: the discipline to make yourself do what you should do when you should do it, whether you feel like it or not.


CHAPTER 9: THE KEYS TO ENTREPRENEURSHIP

Once you start, focus 80 percent of your time on sales and marketing


Learn from every mistake and experience. You’ll find that all business is trial and error.


CHAPTER 10: SELF-DISCIPLINE

Jim Rohn said, "Discipline weighs ounces, but regret weighs tons."


The payoff for practicing self-discipline is immediate … you like and respect yourself more. Your self-esteem increases, your self-image improves, your brain releases endorphins that make you feel happy and proud.


Thomas Edison once said that thinking is the hardest discipline of all, which is why so few people do it.


Aristotle once said, "Wisdom, the ability to make good decisions, is a combination of experience plus reflection."


Courage is a habit developed by practicing it whenever it is required. As Emerson said, "Do the thing you fear, and the death of fear is certain."


Actor Glenn Ford once said, "If you do not do the thing you fear, the fear controls your life."


As Thomas Jefferson said, "The harder you work, the luckier you get."


Jim Rohn is famous for saying, "Work at least as hard on yourself as you do on your work."


CHAPTER 11: THE CHALLENGE RESPONSE

Sometimes it seems that problems are the number one fact of life … That’s why problem-solving is one of the most important skills you need to gain for success.


The only real antidote to worry is purposeful action in the direction of your goals.


Mark Twain said, "Courage is resistance to fear, mastery of fear — not absence of fear."


the realty principle facing the world as tis rather than as you wish it would be.


CHAPTER 12: SIMPLIFYING YOUR LIFE

Unhappy people have one thing in common: they have no clear goals — no sense of direction. They have many wishes and hopes and desire, but do not have goals to which they are committed.


Do you want to be right, or do you want to be happy? -Gerald Jampolsky
Profile Image for Eva Draviņa.
211 reviews
January 14, 2025
Bērni vairāk līdzinās savam laikam nekā saviem vecākiem.

Tu vari visu, ja vien kārtīgi apņemies to paveikt.

Mēs raugāmies uz pasauli caur priekšstatiem par sevi.

Panākumu atslēga ir pavisam vienkārša: katru dienu ir jākļūst mazliet labākam, un uzlabojumiem ir jābūt pastāvīgiem un nepārtrauktiem.

Vienmēr uzdod sev divus jautājumus. Ko es izdarīju pareizi? Ko es darītu citādi?

Kad visas iespējas ir izsmeltas, atceries – patiesībā tās nav visas.

Kad Dievs tev vēlas pasniegt dāvanu, viņš to iesaiņo problēmā. Katrā problēmā slēpjas vismaz viena vērtīga mācība.

Pats grūtākais uzdevums bērnu audzināšanā visiem vecākiem ir iemācīt bērnam saskatīt perspektīvu: domāt par savu rīcību ilgtermiņā.

Galvenais neveiksmju cēlonis ir tas, ka cilvēki, kam viss neiet pēc plāna, nerada jaunu plānu.

Dari to, no kā baidies un bailes neizbēgami izgaisīs.

Apstākļi neveido cilvēku. Tie tikai parāda viņu sev pašam un citiem.

Ja kādam gadījies misēklis, nedusmojies un nemeties šo cilvēku nosodīt. Izturies laipni un iejūtīgi. Vienmēr mēģini uzskatīt, ka cilvēkiem ir tikai labi nodomi, un koncentrējies uz rīcību un problēmas risināšanu.

Tas, kā cilvēks pārvar nenovēršamas krīzes, ir viņa patiesais gudrības un brieduma mērs.

Novelc robežas. Vienīgais veids, kā vari vienkāršot dzīvi un kontrolēt savu laiku, ir pārstāt darīt noteiktas lietas. Tu jau tāpat esi pārāk aizņemts. Tava deju karte ir pilna. Nav iespējams vienkāršot dzīvi, tikai iemācoties būt efektīvākam un produktīvākam. Ir arī jārimstas darīt pēc iespējas vairāk nevajadzīgā.
2 reviews
December 31, 2023
Me motivo mucho este libro, de rápida lectura y realmente te hace sentir que puedes lograr todas tus metas, solo hay que seguir los pasos.
Profile Image for Evelyn Olguin.
25 reviews
January 22, 2024
Es el resumen de su método Fénix , mucho más actualizado. Buen libro, directo , preciso y sin rodeos, da muchos consejos para cambiar a una vida de abundancia.
20 reviews
July 29, 2022
Mostly a collection of things from previous books and a lot of duplication in this book alone - but I think that is the message. If it was right 15 years ago, it is right now.

His take on men and women seems a bit dated but in essence, is probably correct.

I skipped one chapter, then later went back and loved it. Read it all, nuggets of wisdom abound.

This book doesn't have all the 'action items' previous books have had, but that is fine.
20 reviews
September 21, 2024
Ļoti labi, reizi gadā ir vērts pārlasīt, ja nu sanāk “nomaldīties no ceļa”. ( nekas radikāli jauns nav, bet kā saka atkārtošana zināšanu māte). Kas grib darīt, un vajag iedvesmu, tehnikas, padomu, noteikti iesaku. Tracy grāmatas, vispār is self help, zelta fonds esmu fans, ko lai saka.
Profile Image for Susy Salinas.
18 reviews6 followers
June 23, 2025
Buen libro, fácil de leer, entender y aplicar. Incluye muchas referencias que usan en otros libros. Este lo recomiendo para cualquier persona buscando hacer un cambio en su vida poniendo 100% intención en mejorar guiado por el gran mentor que es Brian Tracy. Lo recomiendo impreso para tomar notas.
1 review
January 1, 2022
Brian Tracy is a legend. Always teaching the
principles that never fail. Thanks Mr. Tracy.
Profile Image for Kristina Petrova.
17 reviews
April 5, 2022
Chaotically written. Some paragraphs give off "LinkedIn post by an aspiring entrepreneur" vibes. Nothing new or groundbreaking, only recycled ideas and tips.
Profile Image for Paul Bard.
990 reviews
August 24, 2022
Update of the psychology of achievement 1983 for post covid times.

Good simple ideas.
4 reviews
March 23, 2023
Excellent read!

This may be Brian Tracy's best book yet and that's saying a lot! This is a must read if you want to succeed in life!
15 reviews
April 30, 2023
Superb

This book is goldmine for life for who wants to have golden life so it is readers' duty to mine most valuable gold from this goldmine
11 reviews
February 26, 2024
Amazing reading

All the needed framework to transform ourselves in better and happier human been. Very simple, good examples and explanations. It is up to you
Profile Image for Alessandra Mosquera.
58 reviews1 follower
July 10, 2024
Descubrí Brian Tracy gracias a los reels de Instagram. Me senti identificada con su mensaje y luego compré mi primer libro suyo: “Si tú crees, creas”. Este es la bomba de bueno, lo leí en seguida. El segundo libro ya me costó más (no me acuerdo el título) y este fue el tercero y creo que será el último. Me decepcionó mucho. El principio está muy bien pero cuando habla del dinero… que chasco. Muy direcionado a Estados Unidos, y unos consejos muy obvios (“si no tienes dinero, deja de gastar con tonterias y ahorra”). De ahí por adelante solo fue a peor. Que pena. No pierdas tu tiempo.
Profile Image for Wolvdan.
111 reviews
September 9, 2024
Siento que no es un libro motivacional, no se enfoca en hablar de lo importante o no se como es en realidad ese plan. El libro para mi es 1000% positivismo tóxico. Insiste a que debes estar todo el tiempo en modo productivo y siento que la vida sería muy aburrida si nos enfocamos solo en eso. Si, es importante tener disciplina y hacer cosas para obtener un objetivo sin embargo a veces es necesario hacer pausas para no hacer nada, descansar y recargar energías. Los consejos financieros que da el libro son tan básicos que dan pena. No logré terminar el libro.
Profile Image for Ale.
20 reviews
February 23, 2024
Un libro que tiene consejos muy muy sabios. Son muchos y abarcan muchas áreas. Por momentos pivotea sobre los mismos conceptos, pero el refuerzo es válido para fijar sus puntos principales. Muy recordado. La editorial Penguin UN DESASTRE. El libro tiene más de 100 errores ortográficos y muchas palabras con errores de omisión. Más allá de eso, Brian hizo su trabajo y sus consejos son muy aplicables
Profile Image for Gloria.
141 reviews7 followers
February 11, 2025
Me ha validado en muchas cosas que yo hacía por intuición como “ser feliz ahorrando” y pensar cómo mejorar mi situación laboral y dedicarme a ellos teniendo presentes mis metas y objetivos. Ha sido muy motivador y con buenos y sabios consejos. A lo último es un poco redundante pero creo que lo hace para la gente que pierde el hilo de lo dicho anteriormente. Un buen libro para subrayar y tomar ideas y plantearse metas u objetivos alcanzables.
Profile Image for Asma Almalki.
35 reviews4 followers
November 7, 2022
I had a dream of a phoenix .. it was so real.. the next it happens I was in the bookstore and I saw this book I had to read it

I was in my lowest point of my life.. reading made me start working towards change

It’s perfect because it covers all aspects of life
Profile Image for Juan Tejasa.
37 reviews
August 1, 2023
Una muy buena guia para mejorar integralmente como persona

El libro muestra una serie de recomendacioned en diferentes aspectos de nuestra cotidianidad que nos permitirán enfrentar diferentes desafios y situaciones de forma exitosa
4 reviews
October 12, 2023
I read tons of books of this type but in this one you will find all the values and actions you need to take to move forward in you life.

Definitely worth to highlight the most important parts and make a plan, your life will change if you take action.
5 reviews
March 20, 2024
Excelente libro. Con una lectura dinámica y que permite descansos en cada capítulo.
Muy directo en los temas, no va con rodeos para explicarte su fórmula del éxito.
Realmente un libro muy recomendado, tanto para asuntos económicos, como para familiares y crecimiento personal.
6 reviews
April 29, 2025
Es una extensión de "Seminario Fénix" del mismo autor. La diferencia es que tiene ejemplos, experiencias y datos actualizados del 2015 en adelante. Habla de distintos temas pero en especial sobre el dinero y sobre alcanzar la libertad financiera
Profile Image for Fernando Cabezas Astorga.
459 reviews9 followers
November 24, 2023
Una nueva joya del autor en la que muestra el trabajo, el enfoque y la disciplina como la clave para todo éxito. No deja de ser sorprendente su capacidad de siempre mantener la moto e inspiración
Displaying 1 - 30 of 31 reviews

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