LEMONpreneur: A fresh generation on the entrepreneurial journey

by Brett Johnson

This book makes the case that we need to rethink entrepreneurship. We have made it too narrow, confined the craft of being an entrepreneur to a handful of celebrity-like people who have made investors rich and become legends in their own mind. This is not unlike Hollywood where, for every actor who makes it big, there are tens of thousands who love their trade but never “make it.” Silicon Valley is littered with entrepreneurs who almost made it, and every year there is a fresh crop of people who flock to California to fill the overpriced empty spaces vacated by the jaded.

Business schools perpetuate leadership myths.
#1 – Only some people are leaders
#2 – Leaders are born, not made
#3 – If you are an X-leader, then under pressure you are XXX
#4 – If you’re not leading the pack the view never changes
#5 – There are only two types of leaders

An earlier book, LEMON Leadership, exposed these leadership lies and make the case for 5 types of leaders, only one of which is Entrepreneur. Entrepreneurship was never meant to be the sole mandate of Entrepreneurs.

All 5 Types of Leaders can be on an entrepreneurial journey… they just do it differently. Luminaries, Entrepreneurs, Managers, Organizers and Networkers (LEMON) –they can all be on an entrepreneurial journey.

Understand this and you are free to enter a whole new world, the world of the LEMONpreneur.

116 pages, Paperback

Published July 1, 2021

About the author

Brett Johnson is the founder of The Institute for Innovation, Integration & Impact, Inc, which is headquartered in the San Francisco Bay Area.

Passionate about the abolition of dichotomy­—eradicating the false barriers between facets of life, Brett is particularly interested in removing the barrier between the so-called secular and sacred. A chartered accountant, writer, father and social entrepreneur, Brett is dedicated to societal transformation through business and leadership development.

Brett has over thirty years of experience with leading public accounting and management consulting firms. He and the team at The Institute have repurposed hundreds of corporations, working extensively with executive groups within businesses, NGOs and international charities, helping them dream new futures, and align around a common purpose.

A South African native, Brett has lived in the USA since 1986.