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當女孩成為貨幣：一位社會學家的全球超富階級社交圈臥底報告，揭開以性別、財富與階級不平等打造的派對勞動產業赤裸真相
妳以為自己免費得到了什麼，其實是在廉價販賣妳最珍貴的東西……
跟著社會學家臥底美女、美酒組成的「美妙」夜生活圈
看富人豪宴與奢華派對中，勞動交換、性別權力與金錢的綿密關係
如何建構出全球超富階級複雜而隱微的社交潛規則
又怎麼讓女性在其中被層層剝削而不自知，甚至樂於如此？
單瓶一千七百美元的高級香檳，瓶身貼著閃亮煙火棒接續上桌……
苗條標致的模特兒成群站上桌面與沙發熱舞，展現著美女的身體資本，努力成為全場「嬌」點……
金融投機界的「鯨魚」為全店客人送上名貴的龍舌蘭，以贈酒的方式向眾人炫富……
有錢男客包下桌席，享受VIP尊爵感，一晚「開桌費」可達兩千美元；若有模特兒隨行，價格可議……
公關承諾夜店自己會帶十五名派對美女進場，為店家增色，一晚公關費索價一千美元……
派對前的暖場晚餐，統統為店家招待；前提──妳得是身高與美貌都「合乎標準」的優質女孩……
在租金高昂的紐約，讓公關提供妳免費住所？可以，交換條件：外表得要夠吸引人，並且平日須固定到夜店狂歡到至少凌晨三點……
作者艾希莉．米爾斯在「美模和美酒」（models and bottles）的世界裡度過了十八個月，
並根據這段期間的田野調查工作，寫下了這本頂級夜店與派對現場的第一手紀錄。
米爾斯集社會學家、作家和前時裝模特兒身分於一身，憑藉過去在時尚產業的歷練、
所謂「夠好」的外表條件，外加社會學者的洞察力，要帶讀者深入如紐約、米蘭、
坎城、邁阿密等派對聖地中既高檔、又不隨便對大眾開放的夜生活狂歡現場。
無數個深夜，她隨著夜店公關入場，以派對「女孩」身分直擊富豪們鋪張的享樂活動，
並試圖理解其中金錢、權力關係與性別結構的運作。
在田野工作期間，作者見識到浪擲千金只為了富豪取樂的生日派對；
法國南部海岸成排的奢華遊艇不時招攬美女登船；乃至於昂貴香檳在富人手中胡亂噴灑、浪費。
她更注意到，派對女孩把外貌當成資本，藉此換得免費餐飲、酒水，以及與權貴同樂的機會。
與此同時，她們的存在拉抬了男人的地位，充實了夜店、公關與場地提供者的荷包，
而女孩們卻毫無半點金錢報酬。儘管在各種由男性主導的交際場或社交圈裡，美麗女孩形同珍貴資產，
但她們卻是結構中相對弱勢者，青春胴體更得任人殘酷地議論評價。
現今，高踞金字塔頂端的富人階級不斷窮盡炫耀性消費之能事，
交際場內有美食、美酒之外，更少不了「美女」。看似無關緊要的派對與狂歡活動，
卻充斥著金權關係、女性外貌、財富展演、地位宣示、身體剝削等因子的交互作用。
作者藉著親自深入現場，將其中複雜的生態仔細進行分析與剖解。
本書呈現了今天這財富極度不均等年代某種真實而殘酷的社會斷面，
而地位、美貌與金錢就是人人在瘋狂下注的籌碼；各方賠率與勝算，卻總不盡公平。
跟著社會學家臥底美女、美酒組成的「美妙」夜生活圈
看富人豪宴與奢華派對中，勞動交換、性別權力與金錢的綿密關係
如何建構出全球超富階級複雜而隱微的社交潛規則
又怎麼讓女性在其中被層層剝削而不自知，甚至樂於如此？
單瓶一千七百美元的高級香檳，瓶身貼著閃亮煙火棒接續上桌……
苗條標致的模特兒成群站上桌面與沙發熱舞，展現著美女的身體資本，努力成為全場「嬌」點……
金融投機界的「鯨魚」為全店客人送上名貴的龍舌蘭，以贈酒的方式向眾人炫富……
有錢男客包下桌席，享受VIP尊爵感，一晚「開桌費」可達兩千美元；若有模特兒隨行，價格可議……
公關承諾夜店自己會帶十五名派對美女進場，為店家增色，一晚公關費索價一千美元……
派對前的暖場晚餐，統統為店家招待；前提──妳得是身高與美貌都「合乎標準」的優質女孩……
在租金高昂的紐約，讓公關提供妳免費住所？可以，交換條件：外表得要夠吸引人，並且平日須固定到夜店狂歡到至少凌晨三點……
作者艾希莉．米爾斯在「美模和美酒」（models and bottles）的世界裡度過了十八個月，
並根據這段期間的田野調查工作，寫下了這本頂級夜店與派對現場的第一手紀錄。
米爾斯集社會學家、作家和前時裝模特兒身分於一身，憑藉過去在時尚產業的歷練、
所謂「夠好」的外表條件，外加社會學者的洞察力，要帶讀者深入如紐約、米蘭、
坎城、邁阿密等派對聖地中既高檔、又不隨便對大眾開放的夜生活狂歡現場。
無數個深夜，她隨著夜店公關入場，以派對「女孩」身分直擊富豪們鋪張的享樂活動，
並試圖理解其中金錢、權力關係與性別結構的運作。
在田野工作期間，作者見識到浪擲千金只為了富豪取樂的生日派對；
法國南部海岸成排的奢華遊艇不時招攬美女登船；乃至於昂貴香檳在富人手中胡亂噴灑、浪費。
她更注意到，派對女孩把外貌當成資本，藉此換得免費餐飲、酒水，以及與權貴同樂的機會。
與此同時，她們的存在拉抬了男人的地位，充實了夜店、公關與場地提供者的荷包，
而女孩們卻毫無半點金錢報酬。儘管在各種由男性主導的交際場或社交圈裡，美麗女孩形同珍貴資產，
但她們卻是結構中相對弱勢者，青春胴體更得任人殘酷地議論評價。
現今，高踞金字塔頂端的富人階級不斷窮盡炫耀性消費之能事，
交際場內有美食、美酒之外，更少不了「美女」。看似無關緊要的派對與狂歡活動，
卻充斥著金權關係、女性外貌、財富展演、地位宣示、身體剝削等因子的交互作用。
作者藉著親自深入現場，將其中複雜的生態仔細進行分析與剖解。
本書呈現了今天這財富極度不均等年代某種真實而殘酷的社會斷面，
而地位、美貌與金錢就是人人在瘋狂下注的籌碼；各方賠率與勝算，卻總不盡公平。
360 pages, Paperback
First published May 26, 2020
About the author
Ashley Mears
2 books47 followersAshley Mears is an American writer, sociologist, and former fashion model. She is currently an associate professor of sociology at Boston University. Mears is the author of Pricing Beauty: The Making of a Fashion Model, and is regularly quoted in media as an academic expert in the culture and economics of fashion.
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Displaying 1 - 30 of 219 reviews
July 8, 2020
How do popular clubs fill their capacity with beautiful women and men who will spend outrageous amounts on bottle service and overpriced drinks? This book attempts to answer that question.
What emerges is a somewhat one note but still mostly interesting ethnography on the “high class party scene” and the semi-seedy underbelly associated with it. There’s always a bit of a voyeristic tingle to read about people who spend more money in a night than I make in a year. I definitely felt no small amount of holier-than-thou-ness to learn that my drunken nights were for all intents and purposes more exiting and more fun than spending large amounts of money on champagne and other fancy bottles in high status clubs. Champagne super soakers? That’s the best you got? There wasn’t one description of late night skinny dipping or jumping off railroad bridges. Not one morning described watching the sunrise with a joint on the roof of some building. Frankly, most of the partying described was either appallingly maladroit or outright boring. Status may be nice, but the customs around it sure are stuffy.
The party world is not a small industry. Some of these clubs are multi million dollar businesses involving a complex ecosystem of promoters, club managers, clients, and the modelesque women who seem to pervade the background of this tableau. There is an ever present obsession with models and spending large sums of money at clubs. This book does a good job of explaining and illustrating how exploitative a lot of these systems are for young women. There’s a slight eye roll hearing complaints about free dinners and such, its less now than it would have been at the beginning of the book, but it’s still there. I think a lot of the injustices described in this book fall under the category of “play stupid games win stupid prizes.” The long and short if the authors point is that elite nightlife is an elaborate dick wagging contest among men that uses and oppresses young beautiful women as status symbols.
I did feel that this book was lacking cohesiveness. The writing can’t quite make up its mind. At times it’s very buttoned up for the subject it discusses. Like hearing a zookeeper talk about animal behavior. It’s like, the monkey is not “protecting its territory through ritualistic fecal maneuver” it’s “throwing its shit.” Which makes some sense if you consider the author as a sociologist, but then it will switch over to talking about how some bottle the author saw purchased costs more than the her monthly rent. There’s an inconsistency to the professionalism and tone of the writing that really made it difficult to get into the subject. I recall one passage where the author described this lecherous old man who was inappropriately touching his female dinner guests, the author summates her description of this behavior by stating “I believe he was a large republican donor.” That’s the takeaway? The horror!
I think while the overarching idea and view into a different world is interesting, I found the writing at times made it difficult to get immersed in the book.
What emerges is a somewhat one note but still mostly interesting ethnography on the “high class party scene” and the semi-seedy underbelly associated with it. There’s always a bit of a voyeristic tingle to read about people who spend more money in a night than I make in a year. I definitely felt no small amount of holier-than-thou-ness to learn that my drunken nights were for all intents and purposes more exiting and more fun than spending large amounts of money on champagne and other fancy bottles in high status clubs. Champagne super soakers? That’s the best you got? There wasn’t one description of late night skinny dipping or jumping off railroad bridges. Not one morning described watching the sunrise with a joint on the roof of some building. Frankly, most of the partying described was either appallingly maladroit or outright boring. Status may be nice, but the customs around it sure are stuffy.
The party world is not a small industry. Some of these clubs are multi million dollar businesses involving a complex ecosystem of promoters, club managers, clients, and the modelesque women who seem to pervade the background of this tableau. There is an ever present obsession with models and spending large sums of money at clubs. This book does a good job of explaining and illustrating how exploitative a lot of these systems are for young women. There’s a slight eye roll hearing complaints about free dinners and such, its less now than it would have been at the beginning of the book, but it’s still there. I think a lot of the injustices described in this book fall under the category of “play stupid games win stupid prizes.” The long and short if the authors point is that elite nightlife is an elaborate dick wagging contest among men that uses and oppresses young beautiful women as status symbols.
I did feel that this book was lacking cohesiveness. The writing can’t quite make up its mind. At times it’s very buttoned up for the subject it discusses. Like hearing a zookeeper talk about animal behavior. It’s like, the monkey is not “protecting its territory through ritualistic fecal maneuver” it’s “throwing its shit.” Which makes some sense if you consider the author as a sociologist, but then it will switch over to talking about how some bottle the author saw purchased costs more than the her monthly rent. There’s an inconsistency to the professionalism and tone of the writing that really made it difficult to get into the subject. I recall one passage where the author described this lecherous old man who was inappropriately touching his female dinner guests, the author summates her description of this behavior by stating “I believe he was a large republican donor.” That’s the takeaway? The horror!
I think while the overarching idea and view into a different world is interesting, I found the writing at times made it difficult to get immersed in the book.
July 5, 2020
This is a sociology research project about promoters, models and prostitution. The author shadowed some promoters almost a decade ago in order to analyze gender stereotypes among other concepts. That is sort a fatal flaw -all her conclusions now belong to a world that has drastically changed: besides social media, the #metoo movement exploted and the Epstein case became known.
She does a good job of observing interactions among the willing participants and how they try to cover up what they are actually doing, but one of the main issues about this text is that it needs to be edited heavily: the author constantly repeats the same conclusions over and over to the point you feel like screaming: I GOT IT GIRL, NOW MOVE ON!
I would've also focused on one or two people instead of rambling about the 50 she investigated because it would've make us feel involved to them. They are described in a very one-dimensional way which may work in a thesis but not so much in a story. As well, the author said that in order to do this research she became a "girl" and lived like them for 18 months. However, her voice seems really detached from what she's writing.
Overall, it has a lot of interesting information but it belongs a lot more to a sociology journal than a library bookshelf.
She does a good job of observing interactions among the willing participants and how they try to cover up what they are actually doing, but one of the main issues about this text is that it needs to be edited heavily: the author constantly repeats the same conclusions over and over to the point you feel like screaming: I GOT IT GIRL, NOW MOVE ON!
I would've also focused on one or two people instead of rambling about the 50 she investigated because it would've make us feel involved to them. They are described in a very one-dimensional way which may work in a thesis but not so much in a story. As well, the author said that in order to do this research she became a "girl" and lived like them for 18 months. However, her voice seems really detached from what she's writing.
Overall, it has a lot of interesting information but it belongs a lot more to a sociology journal than a library bookshelf.
June 8, 2020
"Free things are a clear marker of status in the VIP world. Free entry, drinks, and dinners signal recognition of a person’s social worth. “I always said, in nightlife it’s not what you spend, it’s what you get for free. That’s real power,” said Malcolm, the promoter I followed in New York and Miami. “You got a lot of money and you spend a lot, of course you get respect. But if you don’t spend a dime, that’s power.”"
August 29, 2025
Here is a description of a trendy nightclub (in New York or Los Angeles, say) from someone who has never been in a trendy nightclub:
Outside the door, a line of 30 people waiting to get in. Inside, a dance floor swept by strobe lights, and a bar where the sweaty hoi polloi jostle one another for the chance to buy $20 whiskey sours having already paid an exorbitant entrance fee. The clubs make money off these entrance fees and overpriced drinks. But just barely. The true economic engine driving the global party circuit is table service. This is where things get lucrative. Rather than waiting in line behind the velvet rope, you and your crew are whisked through the front door to a reserved table. Separated from the dance floor, yet conspicuously visible, you fraternize in relative comfort with celebrities, businessmen, and models. Drinks are brought directly to your table; no need to elbow the plebeians aside and wait five minutes for the bartender to catch your eye. The privilege of table service comes with a steep price tag, however, typically a $1000 to $2000 minimum spend for the night. A bottle of Grey Goose vodka, which retails for about $35, magically transforms into a $500 bottle within the confines of a nightclub, a mark up of several thousand percent. Some luxury bottles of champagne cost $10,000. Some tables spend six figures in a single night.
It's pricey. But, if you're a newly minted tech millionaire or a Saudi oil tycoon, you want to party. You want a bottle of champagne worth more than the average US mortgage payment, and you want to drink it surrounded by hot chicks, and you want everyone to see you doing it, whether from the dance floor, or on Instagram.
This book explores the world of elite nightclubs and the 'very important people' who frequent them. It's a work of sociology, a legitimate academic text by a professor at Boston University who was once a model herself. As an academic text, it can get a tad stuffy and theoretical at times, with discussions of 'bodily capital' and 'sublimated hierarchical dynamics' and flashbacks to the sexual moral panic unleashed by the industrial revolution in Victorian England. But most of the book reads like a travel diary. If you want to know what it's like to party in a swank nightclub, you'll find out. More importantly, you'll find out what it's like for the models, the 'bottle clients', and the promoters who live in this world.
Before reading this book, I had no idea that the career of 'promoter' even existed, at least in the nightclub sense. In this context, a promoter is someone (nearly always a man) who brings supermodels to clubs.
On any given night, at any given nightclub, about a quarter of the VIP tables are reserved for promoters and their bevy of 'girls', as they're known in the biz. Neither the girls nor the promoters pays for the tables. The club lets them in for free, because the presence of hot chicks attracts rich dudes who then spend thousands of dollars on the remaining tables to party with hot chicks. That's the business model. The promoters do alright in this equation. The club usually cuts them a percentage of the bar tab, or pays them directly for the number of girls brought in, and a promoter can easily make $500 to $1000 a night, perhaps more depending on the largess of the clients or the quality of girls.
The girls are paid nothing. This book spends many pages emphasizing the fact that the girls' presence—which drives the entire industry—essentially amounts to unpaid labor, and asking what exactly the girls are getting out of the deal. Short answer: free food, drinks, fun, sometimes sex, and the chance to meet rich dudes, who secretly look down on them as frivolous and dumb.
The clubs ruthlessly police the 'quality' of the girls. They want only the rich and beautiful inside. It's transparently and unapologetically shallow. Girls must be young, tall, and pretty. They must wear high heels and skimpy dresses. Bouncers are not shy about denying entrance to girls who are too short, too heavy, or dressed like midwestern preschool teachers. They are downright mean about it, in fact. Imagine trying to get into a club and the bouncer tells you, "Not you fatso." Or "This place isn't for the elderly." To your face.
I personally find this cruel and inhumane. But, as the book explains, this exclusivity is exactly what drives the clubs' elite status. "If we let people like you inside, you wouldn't want to come here," says one bouncer. This exclusivity is part of the appeal for the unpaid models. It's validation. Simply getting through the door proves they are pretty enough, and thin enough, to party with the cool kids.
Here's a story: in 2014 my wife and I went to visit a friend in Miami. One night, we went out in a group of about eight people, a mix of men and women, all in our late 30s or early 40s. We tried to get into a nightclub that was on the top floor of a luxury hotel, one of the most trendy nightclubs in Miami. There was a line of Lamborghinis and Teslas and limos at the entrance. We got as far as the velvet rope in front of the elevator to the club when the bouncer quickly pulled the rope across the entrance to the elevator, holding up his hand to stop us. He got on his walkie talkie and discussed something with a supervisor. Finally he looked at us and said, "Okay, we'll let you in but it will be $60 a head." We balked. At that EXACT MOMENT, a group of young women in their early 20s, probably models, all wearing short skirts and heels, came up behind us. The bouncer simply pulled aside the rope and let them into the elevator without charging them.
We left in a huff. I, personally, found the entire experience hilarious. LOOK AT US! WE'RE SO OLD AND UGLY! But several of the women in our group were legitimately pissed. I mean, I was 33 years old, and it was the first time I really FELT my age, you know? Like, I am no longer young. Thank you for reminding me, bouncer.
I find it curious that many of the things we sapiens do to acquire (and signal) status so often involve discomfort. High heeled shoes are uncomfortable. Three hours in a club where the 110 db bass reverberations make conversation impossible are uncomfortable. A Lamborghini is uncomfortable. A $500 bottle of Grey Goose is uncomfortable. Worrying about how pretty or rich you are is uncomfortable.
One might ask, why? The answer: status. People want to feel special.
So we live in a world where the top 1% owns more wealth than the bottom 50%, and defenders of the status quo cite “work ethic” and “meritocracy” as the source of this “inevitability,” but sometimes I look at my species and the dumb things we spend money on while the world burns and wonder if perhaps it would have been better if bipedal apes had never evolved on the Serengeti in the first place. The Big Bang created time and matter, heavy elements were forged in the hearts of dying stars, space dust coalesced into planet Earth, and millions of years of evolution produced a species that spends $500 on a $35 bottle of vodka while Drake blasts at 100 dB . . . because we want to look cool.
Outside the door, a line of 30 people waiting to get in. Inside, a dance floor swept by strobe lights, and a bar where the sweaty hoi polloi jostle one another for the chance to buy $20 whiskey sours having already paid an exorbitant entrance fee. The clubs make money off these entrance fees and overpriced drinks. But just barely. The true economic engine driving the global party circuit is table service. This is where things get lucrative. Rather than waiting in line behind the velvet rope, you and your crew are whisked through the front door to a reserved table. Separated from the dance floor, yet conspicuously visible, you fraternize in relative comfort with celebrities, businessmen, and models. Drinks are brought directly to your table; no need to elbow the plebeians aside and wait five minutes for the bartender to catch your eye. The privilege of table service comes with a steep price tag, however, typically a $1000 to $2000 minimum spend for the night. A bottle of Grey Goose vodka, which retails for about $35, magically transforms into a $500 bottle within the confines of a nightclub, a mark up of several thousand percent. Some luxury bottles of champagne cost $10,000. Some tables spend six figures in a single night.
It's pricey. But, if you're a newly minted tech millionaire or a Saudi oil tycoon, you want to party. You want a bottle of champagne worth more than the average US mortgage payment, and you want to drink it surrounded by hot chicks, and you want everyone to see you doing it, whether from the dance floor, or on Instagram.
This book explores the world of elite nightclubs and the 'very important people' who frequent them. It's a work of sociology, a legitimate academic text by a professor at Boston University who was once a model herself. As an academic text, it can get a tad stuffy and theoretical at times, with discussions of 'bodily capital' and 'sublimated hierarchical dynamics' and flashbacks to the sexual moral panic unleashed by the industrial revolution in Victorian England. But most of the book reads like a travel diary. If you want to know what it's like to party in a swank nightclub, you'll find out. More importantly, you'll find out what it's like for the models, the 'bottle clients', and the promoters who live in this world.
Before reading this book, I had no idea that the career of 'promoter' even existed, at least in the nightclub sense. In this context, a promoter is someone (nearly always a man) who brings supermodels to clubs.
On any given night, at any given nightclub, about a quarter of the VIP tables are reserved for promoters and their bevy of 'girls', as they're known in the biz. Neither the girls nor the promoters pays for the tables. The club lets them in for free, because the presence of hot chicks attracts rich dudes who then spend thousands of dollars on the remaining tables to party with hot chicks. That's the business model. The promoters do alright in this equation. The club usually cuts them a percentage of the bar tab, or pays them directly for the number of girls brought in, and a promoter can easily make $500 to $1000 a night, perhaps more depending on the largess of the clients or the quality of girls.
The girls are paid nothing. This book spends many pages emphasizing the fact that the girls' presence—which drives the entire industry—essentially amounts to unpaid labor, and asking what exactly the girls are getting out of the deal. Short answer: free food, drinks, fun, sometimes sex, and the chance to meet rich dudes, who secretly look down on them as frivolous and dumb.
The clubs ruthlessly police the 'quality' of the girls. They want only the rich and beautiful inside. It's transparently and unapologetically shallow. Girls must be young, tall, and pretty. They must wear high heels and skimpy dresses. Bouncers are not shy about denying entrance to girls who are too short, too heavy, or dressed like midwestern preschool teachers. They are downright mean about it, in fact. Imagine trying to get into a club and the bouncer tells you, "Not you fatso." Or "This place isn't for the elderly." To your face.
I personally find this cruel and inhumane. But, as the book explains, this exclusivity is exactly what drives the clubs' elite status. "If we let people like you inside, you wouldn't want to come here," says one bouncer. This exclusivity is part of the appeal for the unpaid models. It's validation. Simply getting through the door proves they are pretty enough, and thin enough, to party with the cool kids.
Here's a story: in 2014 my wife and I went to visit a friend in Miami. One night, we went out in a group of about eight people, a mix of men and women, all in our late 30s or early 40s. We tried to get into a nightclub that was on the top floor of a luxury hotel, one of the most trendy nightclubs in Miami. There was a line of Lamborghinis and Teslas and limos at the entrance. We got as far as the velvet rope in front of the elevator to the club when the bouncer quickly pulled the rope across the entrance to the elevator, holding up his hand to stop us. He got on his walkie talkie and discussed something with a supervisor. Finally he looked at us and said, "Okay, we'll let you in but it will be $60 a head." We balked. At that EXACT MOMENT, a group of young women in their early 20s, probably models, all wearing short skirts and heels, came up behind us. The bouncer simply pulled aside the rope and let them into the elevator without charging them.
We left in a huff. I, personally, found the entire experience hilarious. LOOK AT US! WE'RE SO OLD AND UGLY! But several of the women in our group were legitimately pissed. I mean, I was 33 years old, and it was the first time I really FELT my age, you know? Like, I am no longer young. Thank you for reminding me, bouncer.
I find it curious that many of the things we sapiens do to acquire (and signal) status so often involve discomfort. High heeled shoes are uncomfortable. Three hours in a club where the 110 db bass reverberations make conversation impossible are uncomfortable. A Lamborghini is uncomfortable. A $500 bottle of Grey Goose is uncomfortable. Worrying about how pretty or rich you are is uncomfortable.
One might ask, why? The answer: status. People want to feel special.
So we live in a world where the top 1% owns more wealth than the bottom 50%, and defenders of the status quo cite “work ethic” and “meritocracy” as the source of this “inevitability,” but sometimes I look at my species and the dumb things we spend money on while the world burns and wonder if perhaps it would have been better if bipedal apes had never evolved on the Serengeti in the first place. The Big Bang created time and matter, heavy elements were forged in the hearts of dying stars, space dust coalesced into planet Earth, and millions of years of evolution produced a species that spends $500 on a $35 bottle of vodka while Drake blasts at 100 dB . . . because we want to look cool.
July 3, 2020
First things first, I am exceptionally glad somebody is writing about this. Nightlife might seem like a niche arena, but really we're talking about at best extremely gendered and at worst highly misogynistic and exploitative attitudes and practices amongst some of the world's most powerful men (yes, almost exclusively men) -- which obviously are not just confined to nightclubs, even if they're more apparent in that environment. This won't surprise anyone who's stepped foot into one of these types of nightclubs (the kind I now make an effort to stay away from, for this very reason!). What absolutely shocked me, however, was the extent of what goes on behind the scenes to create this environment. Not only does this work verge on sex trafficking, but the glamour and false illusions of the whole scene manage to lure girls willingly into these exploitative arrangements. File this one under building a better world for our children: systems we should all understand and seek to dismantle.
Getting off my soapbox, however, the book is not without its flaws. Clearly a lot of work went into the research and editing, with the author taking her ideas to various conferences to discuss and refine her findings and arguments. That said, like someone on here mentioned -- it reads like a first draft, with various bits of information weirdly repeated throughout as if they hadn't been presented previously. The book also drags on longer than it needs to, which with a book like this which eats away at your soul a bit with each page just due to the upsetting nature of the content, is perhaps less than desirable. I think it could be better with another edit, but I absolutely believe it was a worthwhile read and would recommend it.
Getting off my soapbox, however, the book is not without its flaws. Clearly a lot of work went into the research and editing, with the author taking her ideas to various conferences to discuss and refine her findings and arguments. That said, like someone on here mentioned -- it reads like a first draft, with various bits of information weirdly repeated throughout as if they hadn't been presented previously. The book also drags on longer than it needs to, which with a book like this which eats away at your soul a bit with each page just due to the upsetting nature of the content, is perhaps less than desirable. I think it could be better with another edit, but I absolutely believe it was a worthwhile read and would recommend it.
June 3, 2020
I've never gone clubbing (nor had much desire to do so, despite a predilection for EDM).
Nonetheless this book was an utterly gripping (and devastating) ethnographic/economic analysis of the world of models, bottles, promoters, clients, whales, and clubs. Clear, direct prose hauntingly illustrates the gender-based inequities of power that persist in our world and are brought under a glaring flashlight in the club.
Nonetheless this book was an utterly gripping (and devastating) ethnographic/economic analysis of the world of models, bottles, promoters, clients, whales, and clubs. Clear, direct prose hauntingly illustrates the gender-based inequities of power that persist in our world and are brought under a glaring flashlight in the club.
June 20, 2020
Социологически анализ на стойността на красотата в икономиката на много богатите хора. Основният фокус е върху елитни клубове и дискотеки в Ню Йорк, Сен Тропе, Кан и други престижни дестинации.
Богатите мъже търсят статус и мимолетни удоволствия, което често се случва в компанията на млади и красиви жени. Управителите на скъпите клубове разбират това и организират сложна система за създаване на контакти между богатите мъже и красивите жени, в която основно място заема закупуването на бутилки алкохол с огромна надценка. За да набавят жени, клубовете наемат "промоутъри", които да ги доведат вътре, обещавайки им безплатен вход и консумация, които иначе не могат да си позволят. Така престижът на заведението се вдига от количеството и качеството на двете основни единици в икономиката на богатите и известните - платежоспособни мъже и млади жени.
Книгата описва жестоката дарвинистка логика на VIP икономиката. Вече не всеки може да посещава елитни дискотеки. Хората, които не отговарят на изисквания, биват спирани на входа и грубо отпращани - жени, които не са достатъчно красиви, високи или слаби, както и мъже, които не могат да си позволят голяма сметка в заведението. Понякога отпращането е грубо и агресивно. Конкуренцията за достъп до елитните места е безмилостно жестока. Интересно е, че не винаги основната мотивация е сексуална. За много от участниците водещ е статуса, а именно да бъдеш видян в компанията на правилните хора, до които малцина имат достъп.
Приоритетите на участниците във VIP икономиката се различават твъде много. Клубовете искат приходи от консумация на скъп алкохол. За това трябва да привлекат млади и красиви жени, които искат купонджийски живот, заплатен от някой друг. Промоутърите откриват и довеждат жените, за да бъдат допуснати самите те в клубовете с богатите хора, смятайки че близостта им с тях ще им даде нови бизнес партньорства и възможности за професионално израстване. Богатите мъже пък искат да бъдат видени в компанията на голям брой красиви жени, което красноречиво говори за социален статус.
Прочитайки книгата се замислих колко по-егалитарно настроени сме тук. Не се сещам за места, които не могат да бъдат лесно достъпни за почти всеки. Или може би не се виждат лесно. В САЩ и другите богати страни икономиката на консуматорско харчене за статус, красота и бизнес възможности е много показна и никой не намира това за странно. Оцеляването в икономиката на богатите не е лесно. Социалната динамика е прекалено сложна за повечето участници, които не успяват да се задържат дълго в играта.
Богатите мъже търсят статус и мимолетни удоволствия, което често се случва в компанията на млади и красиви жени. Управителите на скъпите клубове разбират това и организират сложна система за създаване на контакти между богатите мъже и красивите жени, в която основно място заема закупуването на бутилки алкохол с огромна надценка. За да набавят жени, клубовете наемат "промоутъри", които да ги доведат вътре, обещавайки им безплатен вход и консумация, които иначе не могат да си позволят. Така престижът на заведението се вдига от количеството и качеството на двете основни единици в икономиката на богатите и известните - платежоспособни мъже и млади жени.
Книгата описва жестоката дарвинистка логика на VIP икономиката. Вече не всеки може да посещава елитни дискотеки. Хората, които не отговарят на изисквания, биват спирани на входа и грубо отпращани - жени, които не са достатъчно красиви, високи или слаби, както и мъже, които не могат да си позволят голяма сметка в заведението. Понякога отпращането е грубо и агресивно. Конкуренцията за достъп до елитните места е безмилостно жестока. Интересно е, че не винаги основната мотивация е сексуална. За много от участниците водещ е статуса, а именно да бъдеш видян в компанията на правилните хора, до които малцина имат достъп.
Приоритетите на участниците във VIP икономиката се различават твъде много. Клубовете искат приходи от консумация на скъп алкохол. За това трябва да привлекат млади и красиви жени, които искат купонджийски живот, заплатен от някой друг. Промоутърите откриват и довеждат жените, за да бъдат допуснати самите те в клубовете с богатите хора, смятайки че близостта им с тях ще им даде нови бизнес партньорства и възможности за професионално израстване. Богатите мъже пък искат да бъдат видени в компанията на голям брой красиви жени, което красноречиво говори за социален статус.
Прочитайки книгата се замислих колко по-егалитарно настроени сме тук. Не се сещам за места, които не могат да бъдат лесно достъпни за почти всеки. Или може би не се виждат лесно. В САЩ и другите богати страни икономиката на консуматорско харчене за статус, красота и бизнес възможности е много показна и никой не намира това за странно. Оцеляването в икономиката на богатите не е лесно. Социалната динамика е прекалено сложна за повечето участници, които не успяват да се задържат дълго в играта.
October 31, 2021
在公司附近的一間運動酒吧，每週有一天是Lady's Night: 女性當晚入場可獲得免費的酒。我本來以為是因為運動酒吧通常都是男人群聚，店家為了吸引新客源(女性)而做出的促銷活動，沒想到原來簡單一杯免費的酒，跟夜店文化營運模式緊緊相關......"當女孩成為貨幣"這本書中的主角其實不只是女孩，而是堆砌了夜店五光十色的背後，市井小民們的勞動成果，包含高高在上的模特兒、以量取勝大量平民女孩們、還有"成也女孩敗也女孩"的酒店公關、被當成冤大頭的傻傻中產階級酒客，以及虛無飄渺的真正有錢人。
在這個明明就是被金錢拱出來，但人人都避談金錢，包裝成"友誼、玩樂以及免費晚餐"的微妙世界，作者用淡淡地筆調的剖析了所有勞動人口的矛盾心理。一個手機裡面存了兩三千筆女孩電話的公關，為了讓女孩廝混到半夜三點替夜店撐場面，從白天就要付出各種努力: 帶大家出去看電影玩樂、甚至幫忙搬家、隨傳隨到。而初來紐約夢想當模特兒的窮困女孩們，為了一頓免費的晚餐或是在市區的住宿，形成了和公關互相依存的關係。
作者覺得女孩的報酬和公關獲得的利益並不對等(畢竟一個公關一晚可以得到500~1000美金的夜店酒水抽成，而女孩只得到一頓吃喝玩樂)，但老實說，雖說"年輕貌美"是個資本，但光靠這個好像能獲取的也就是那些而已啊，不然就真的變成賣淫/飯局妹了.....只是當大家離開了夜店，倒是不約而同地覺得，在夜店裏面混的(無論是女孩還是公關)都不是甚麼好的交往對象，真是非常的諷刺。
本來是湊kobo 555隨手買下的一本書，出乎意料的有趣~
在這個明明就是被金錢拱出來，但人人都避談金錢，包裝成"友誼、玩樂以及免費晚餐"的微妙世界，作者用淡淡地筆調的剖析了所有勞動人口的矛盾心理。一個手機裡面存了兩三千筆女孩電話的公關，為了讓女孩廝混到半夜三點替夜店撐場面，從白天就要付出各種努力: 帶大家出去看電影玩樂、甚至幫忙搬家、隨傳隨到。而初來紐約夢想當模特兒的窮困女孩們，為了一頓免費的晚餐或是在市區的住宿，形成了和公關互相依存的關係。
作者覺得女孩的報酬和公關獲得的利益並不對等(畢竟一個公關一晚可以得到500~1000美金的夜店酒水抽成，而女孩只得到一頓吃喝玩樂)，但老實說，雖說"年輕貌美"是個資本，但光靠這個好像能獲取的也就是那些而已啊，不然就真的變成賣淫/飯局妹了.....只是當大家離開了夜店，倒是不約而同地覺得，在夜店裏面混的(無論是女孩還是公關)都不是甚麼好的交往對象，真是非常的諷刺。
本來是湊kobo 555隨手買下的一本書，出乎意料的有趣~
August 16, 2020
This book is a must-read if you want to understand status, power, women’s emotional labor, how economic classes work in the United States, and, just importantly, because it’s a super interesting topic. Also, now I want some champagne.
Read
January 26, 2021I've been in a club VIP section with bottle service twice, both times in London. In 2012, I was invited by a friend who worked for the British government who had hosted an economic development event that Dr. Dre attended, and my friend got invited to a club where Dre would be hanging out. We sat on a red leather booth screened off from the main dance area and poured ourselves drinks from a cart of booze full of Courvoisier and Grey Goose, etc. Dr. Dre eventually showed up and sat about 10 feet away and people took selfies with him. It was fun but awkward.
In 2019 we ended up in some packed club in Mayfair that some people we made friends with while having dinner at the Hawksmoor after my wife sent them champagne got us in. It was total chaos inside. I stood next to huge pile of fur coats and poured drinks from a handle of vodka in an ice bucket while people bumped into me and screamed into my ear trying to make conversation over the DJ blasting EDM. I almost got in a fight with two guys pushing their way into the VIP section and totally embarrassed myself because they turned out to be the people who had agreed to let us in! My wife ended up leaving her coat there and I had to go back the next morning and talk my way in past very skeptical security to get it from the lost and found. The space looked pathetic when it wasn't packed full of dancing people, strobe lights, etc., in the winter morning light.
So I think I prefer to read about the club scene rather than experience it again first hand.
In 2019 we ended up in some packed club in Mayfair that some people we made friends with while having dinner at the Hawksmoor after my wife sent them champagne got us in. It was total chaos inside. I stood next to huge pile of fur coats and poured drinks from a handle of vodka in an ice bucket while people bumped into me and screamed into my ear trying to make conversation over the DJ blasting EDM. I almost got in a fight with two guys pushing their way into the VIP section and totally embarrassed myself because they turned out to be the people who had agreed to let us in! My wife ended up leaving her coat there and I had to go back the next morning and talk my way in past very skeptical security to get it from the lost and found. The space looked pathetic when it wasn't packed full of dancing people, strobe lights, etc., in the winter morning light.
So I think I prefer to read about the club scene rather than experience it again first hand.
March 18, 2025
3.5*
The topic was enthralling and revolting; The writing repetitive and the tone a bit annoying and braggadocious.
While I very much enjoyed the short incursions into sociological theory—I would welcome more—I found some of the author’s presenting-as-off-hand remarks on the subjects of her ethnography and the contents of their conversations unprofessional, bordering on judgemental.
The topic was enthralling and revolting; The writing repetitive and the tone a bit annoying and braggadocious.
While I very much enjoyed the short incursions into sociological theory—I would welcome more—I found some of the author’s presenting-as-off-hand remarks on the subjects of her ethnography and the contents of their conversations unprofessional, bordering on judgemental.
August 17, 2026
Very Important People no se lee como un ensayo de sociología, se lee como una disección hecha con guantes de seda. Ashley Mears, exmodelo devenida socióloga, invirtió cerca de año y medio infiltrada en el circuito VIP de clubes nocturnos de Nueva York, Miami y Saint-Tropez, y lo que trae de vuelta no es una crónica de excesos, es un mapa de poder trazado con la precisión de quien conoce el terreno desde dentro. Mears estuvo del otro lado de la mesa antes de estudiarla, y esa doble mirada, la de quien fue mercancía y luego observadora, es lo que le da al libro su textura más singular. Bienvenidos al ambiente selecto donde entre otras muchas anécdotas, el presidente Donald Trump conoció a su esposa.
Lo que atrapa de verdad es la coreografía invisible entre los cuatro actores de este ecosistema. Cada uno ocupa una posición que solo tiene sentido en relación con las otras tres, como piezas de un reloj que no funcionan por separado.
Los promotores son el sistema nervioso de todo el entramado, el punto donde convergen los hilos sin que nadie los vea del todo. No poseen el club, no tienen la belleza que circula, no tienen el dinero que se gasta. Tienen algo más frágil y más valioso, una red de contactos que deben renovar cada noche como quien alimenta un fuego que se apaga si se descuida un instante. Su estatus no se acumula, se performa, se demuestra en tiempo real llenando una mesa con las personas correctas. Son, en cierto modo, los más expuestos del sistema, arquitectos de un prestigio ajeno que nunca termina de ser suyo.
Las chicas, y aquí Mears es especialmente incisiva, no cobran en dinero, cobran en acceso. Entran a un mundo de champán y yates a cambio de su presencia, de su juventud, de una belleza que funciona como divisa dentro de esta economía sin que nadie firme un contrato. Es la posición más hermosa y más precaria de las cuatro, un capital que se agota con el tiempo de una manera que no le ocurre a ningún otro actor del ecosistema. Mears deja claro que el objetivo de que esas chicas estén ahí no es el sexo, eso está incluso mal visto. La autora las describe casi como se describe una moneda en circulación, algo que pasa de mano en mano, que se exhibe para dar valor a otros, y que se devalúa en silencio con cada año que pasa; y ellas trabajan por ambición y por trabajo, no por pegar un braguetazo ni aferrarse a ningún rico. Hay una melancolía de fondo ahí, la conciencia de estar gastando algo que no vuelve. Las chicas están para dar glamour a la mesa que acompañan, incluso aunque ellas ni siquiera hablen ni conozcan a esos hombres. Es el estatus.
Los clientes financian el espectáculo entero, pero lo que compran no es alcohol, es una escenografía de deseo ajeno. Un hombre solo en una mesa cara es solo un hombre gastando dinero, ese mismo hombre rodeado de mujeres hermosas se convierte en un hombre con estatus. El dinero, por sí solo, no dice nada, necesita testigos, necesita cuerpos alrededor que traduzcan el gasto en jerarquía visible. Y cuanto más derroche indecente, mejor. Lo cual esto retrotrae a comportamientos tribales entre hombre para demostrar su poder e importancia en su grupo. Es quizás el rol más triste del libro, el de quien tiene el poder económico pero depende por completo de los otros tres para que ese poder signifique algo.
Y luego están los dueños del club, los menos visibles en las páginas y sin embargo los que sostienen el escenario donde todo lo demás sucede. Deciden qué promotor entra, qué mesas se reservan, a qué precio se vende cada metro cuadrado de la noche. Su poder no depende de un cuerpo que envejece ni de una red que hay que renovar cada semana, depende de la propiedad del espacio mismo, y por eso es el más estable de los cuatro, el que menos se erosiona con el tiempo.
Lo que Mears construye, con una elegancia que pocas veces se ve en un libro de sociología, es la demostración de que ninguno de estos cuatro personajes tiene poder en soledad. El promotor sin chicas no atrae clientes, el cliente sin chicas no tiene estatus que mostrar, las chicas sin promotores no tienen acceso a ese mundo, el dueño sin los otros tres no tiene fiesta que vender. Es una economía circular disfrazada de pirámide, donde cada estatus se fabrica a partir de la mirada de los demás, nunca en aislamiento. Nadie brilla solo, todos necesitan una audiencia y una cadena de gente dispuesta a sostener esa luz.
Si algo le falta al libro es más espacio para la voz interior de las chicas, que aparecen sobre todo narradas desde fuera, mientras que los promotores tienen trayectorias mucho más desarrolladas y jugosas. Aun así, Very Important People queda como una de las radiografías más finas que existen sobre cómo se fabrica el estatus en tiempo real, y sobre la fragilidad última de todo poder que necesita, para sostenerse, la validación constante de quienes lo rodean. Me ha parecido una buena radiografía de ese mundo aparente, tan complejo como restringido.
Por todo ello, 4⭐
Lo que atrapa de verdad es la coreografía invisible entre los cuatro actores de este ecosistema. Cada uno ocupa una posición que solo tiene sentido en relación con las otras tres, como piezas de un reloj que no funcionan por separado.
Los promotores son el sistema nervioso de todo el entramado, el punto donde convergen los hilos sin que nadie los vea del todo. No poseen el club, no tienen la belleza que circula, no tienen el dinero que se gasta. Tienen algo más frágil y más valioso, una red de contactos que deben renovar cada noche como quien alimenta un fuego que se apaga si se descuida un instante. Su estatus no se acumula, se performa, se demuestra en tiempo real llenando una mesa con las personas correctas. Son, en cierto modo, los más expuestos del sistema, arquitectos de un prestigio ajeno que nunca termina de ser suyo.
La mayoría de los promotores buscan llevar al menos cinco chicas bellas a cualquier club que los contrate esa noche, pero lo ideal es que los promotores traigan entre diez y quince cada uno. Dado que cada club de alta gama contrata a un puñado de promotores de imagen cada noche, esto crea una competencia seria para que cualquier promotor encuentre modelos, se haga amigo de ellas y las convenza de salir noche tras noche. Si los promotores se equivocan—si sus chicas no son lo suficientemente bellas o son demasiado pocas en número—serán reprendidos por los gerentes del club. Incluso podrían ser despedidos.
Después de las modelos auténticas, lo siguiente mejor es una mujer que parezca que podría ser una modelo, una “buena civil.” Además de belleza, tiene las dos señales corporales más importantes que indican un alto estatus: altura y delgadez. Malcolm, un promotor negro de veintinueve años en el negocio durante ocho años, definió una buena civil como una mujer que es quizás un poco más gruesa o más baja que una modelo, “pero la llevas al club, se ve bien.” Ella es “modelesca”: no del todo real, pero lo suficientemente cerca.
Las chicas, y aquí Mears es especialmente incisiva, no cobran en dinero, cobran en acceso. Entran a un mundo de champán y yates a cambio de su presencia, de su juventud, de una belleza que funciona como divisa dentro de esta economía sin que nadie firme un contrato. Es la posición más hermosa y más precaria de las cuatro, un capital que se agota con el tiempo de una manera que no le ocurre a ningún otro actor del ecosistema. Mears deja claro que el objetivo de que esas chicas estén ahí no es el sexo, eso está incluso mal visto. La autora las describe casi como se describe una moneda en circulación, algo que pasa de mano en mano, que se exhibe para dar valor a otros, y que se devalúa en silencio con cada año que pasa; y ellas trabajan por ambición y por trabajo, no por pegar un braguetazo ni aferrarse a ningún rico. Hay una melancolía de fondo ahí, la conciencia de estar gastando algo que no vuelve. Las chicas están para dar glamour a la mesa que acompañan, incluso aunque ellas ni siquiera hablen ni conozcan a esos hombres. Es el estatus.
Las “chicas” juegan un papel central en la búsqueda de estatus y riqueza de los hombres de élite. A veces, las chicas en las mesas de los promotores bailan emocionadas sobre los sofás y mesas, o se mezclan en la sala en busca de encuentros coquetos, o simplemente se sientan allí, formando un fondo visual para la decoración de alto estatus del club. Simplemente al estar allí y lucir hermosas, generan un enorme valor para la industria del club, los hombres individuales que operan dentro de ella y la economía urbana más amplia de la ciudad de Nueva York. Su valor surge de las condiciones muy específicas en las que son vistas. Lo más importante es que estas “chicas” existen en una categoría social completamente diferente de las mujeres. Y porque quiero que los lectores experimenten esta diferencia, uso estratégicamente el término “chica” de aquí en adelante sin comillas para referirme a esta categoría de mujeres en la arena VIP. Porque en este mundo rarificado hay una lógica tácita pero ampliamente entendida: las chicas son valiosas; las mujeres no lo son.
Los clientes financian el espectáculo entero, pero lo que compran no es alcohol, es una escenografía de deseo ajeno. Un hombre solo en una mesa cara es solo un hombre gastando dinero, ese mismo hombre rodeado de mujeres hermosas se convierte en un hombre con estatus. El dinero, por sí solo, no dice nada, necesita testigos, necesita cuerpos alrededor que traduzcan el gasto en jerarquía visible. Y cuanto más derroche indecente, mejor. Lo cual esto retrotrae a comportamientos tribales entre hombre para demostrar su poder e importancia en su grupo. Es quizás el rol más triste del libro, el de quien tiene el poder económico pero depende por completo de los otros tres para que ese poder signifique algo.
Los promotores de manera similar aumentan la energía de la multitud a nivel de la mesa. La vibra puede ser especialmente fuerte entre mesas llenas de amigos, ya que “dejarse llevar” es más fácil con inhibiciones reducidas entre personas conocidas. Esta es una razón por la que los promotores buscan construir relaciones con y entre sus chicas. Son reacios a sacar a una chica si ella está consistentemente de mal humor, o si parece fuera de lugar, ya que es probable que altere la vibra de los demás. “Como un par de veces algunas chicas se quejan de una chica, como si ella es negativa o está haciendo cosas que molestan a la gente, y entonces diré lo siento, no puedes salir con nosotros,” explicó Trevor.
Para aumentar la energía de sus invitados, los promotores sirven tragos, rellenan copas y hacen brindis. Dan abrazos, golpes de puño y muchos besos en las mejillas de las chicas. Presentan a todos entre sí en la mesa, uniendo al grupo en cohesión. Bailan, a veces moviéndose lentamente con una chica, a veces saltando en los sofás con el grupo al ritmo de una música rápida. Cuando salí con Thibault, Felipe y su sub Jack, vi cómo dividieron y conquistaron su gran grupo de chicas para maximizar la diversión; cada promotor tomó una esquina del grupo para asegurar un buen momento, girando al menos a una chica en un baile. Felipe era un experto en hacer que las chicas más reacias bailaran; podía voltear a una pareja de baile sobre su hombro con facilidad, incluso si ella no conocía los pasos.
Y luego están los dueños del club, los menos visibles en las páginas y sin embargo los que sostienen el escenario donde todo lo demás sucede. Deciden qué promotor entra, qué mesas se reservan, a qué precio se vende cada metro cuadrado de la noche. Su poder no depende de un cuerpo que envejece ni de una red que hay que renovar cada semana, depende de la propiedad del espacio mismo, y por eso es el más estable de los cuatro, el que menos se erosiona con el tiempo.
Las cosas gratis son un claro indicador de estatus en el mundo VIP. La entrada gratuita, las bebidas y las cenas señalan el reconocimiento del valor social de una persona.46 “Siempre dije que, en la vida nocturna, no se trata de lo que gastas, sino de lo que obtienes gratis. Ese es el verdadero poder,” dijo Malcolm, el promotor que seguí en Nueva York y Miami. “Tienes mucho dinero y gastas mucho, por supuesto que obtienes respeto. Pero si no gastas un centavo, ese es el poder.”
Lo que Mears construye, con una elegancia que pocas veces se ve en un libro de sociología, es la demostración de que ninguno de estos cuatro personajes tiene poder en soledad. El promotor sin chicas no atrae clientes, el cliente sin chicas no tiene estatus que mostrar, las chicas sin promotores no tienen acceso a ese mundo, el dueño sin los otros tres no tiene fiesta que vender. Es una economía circular disfrazada de pirámide, donde cada estatus se fabrica a partir de la mirada de los demás, nunca en aislamiento. Nadie brilla solo, todos necesitan una audiencia y una cadena de gente dispuesta a sostener esa luz.
Si algo le falta al libro es más espacio para la voz interior de las chicas, que aparecen sobre todo narradas desde fuera, mientras que los promotores tienen trayectorias mucho más desarrolladas y jugosas. Aun así, Very Important People queda como una de las radiografías más finas que existen sobre cómo se fabrica el estatus en tiempo real, y sobre la fragilidad última de todo poder que necesita, para sostenerse, la validación constante de quienes lo rodean. Me ha parecido una buena radiografía de ese mundo aparente, tan complejo como restringido.
Por todo ello, 4⭐
June 28, 2020
Prior to reading this book, the only thought I had really given to the VIP club scene was as a setting where the action movie protagonist and his rivals growl threats to each other before the fight choreography starts. Turns out, in the real world it's there's a whole lot more to it.
Ashley Mears is professor of sociology at Boston University, and this is her ethnography of the "models and bottles" scene at VIP clubs. The three most important groups for her story are the promoters, the "girls", and the clients. The promoters are paid by clubs to bring "girls" (models, or women who could be mistaken for models) to the VIP tables. The girls themselves are not compensated in cash, but with dinner and drinks. The clients are the men that are dropping $1000 on bottles of champagne.
The varieties of inequalities and various motivations of these three groups provides Mears with a platform on which to analyze what the meaning of "work" really is, and what the difference is between friendship and a transactional relationship. She even manages to work in a couple pages on a reexamination of Marxist exploitation. All of this could easily float away in a puff of academic jargon, but Mears keeps everything firmly grounded in the experiences of the people she observes and interviews.
I highly recommend this book. It's not just about the VIP club scene. The methods of analysis used to analyze the scene provided me with a new lens to examine other structurally unequal relationships.
Ashley Mears is professor of sociology at Boston University, and this is her ethnography of the "models and bottles" scene at VIP clubs. The three most important groups for her story are the promoters, the "girls", and the clients. The promoters are paid by clubs to bring "girls" (models, or women who could be mistaken for models) to the VIP tables. The girls themselves are not compensated in cash, but with dinner and drinks. The clients are the men that are dropping $1000 on bottles of champagne.
The varieties of inequalities and various motivations of these three groups provides Mears with a platform on which to analyze what the meaning of "work" really is, and what the difference is between friendship and a transactional relationship. She even manages to work in a couple pages on a reexamination of Marxist exploitation. All of this could easily float away in a puff of academic jargon, but Mears keeps everything firmly grounded in the experiences of the people she observes and interviews.
I highly recommend this book. It's not just about the VIP club scene. The methods of analysis used to analyze the scene provided me with a new lens to examine other structurally unequal relationships.
May 10, 2021
A 31 year old sociology (?) professor follows a few promoters on the party circuit for about 2 years to document the lifestyle at elite clubs. But you can only hear models, bottles, young, thin, tall, attractive so many times before you start feeling like you're reading American Psycho.
The book heavily documents the lifestyles of the promoters, less so the models, and we hardly get any insight into the "whales" or the super wealthy white/Saudi men that drive this whole party circuit economy. Promoters get a cut from the bottle service from the clubs. The models do not get cash payment (but get friends, free fancy dinners, and get to hang out with party promoters and super wealthy men?).
All this smoke and mirrors for 1000% marked up bottles of Don Perrignon, silly.
The information was interesting and overall I liked the book.
The book heavily documents the lifestyles of the promoters, less so the models, and we hardly get any insight into the "whales" or the super wealthy white/Saudi men that drive this whole party circuit economy. Promoters get a cut from the bottle service from the clubs. The models do not get cash payment (but get friends, free fancy dinners, and get to hang out with party promoters and super wealthy men?).
All this smoke and mirrors for 1000% marked up bottles of Don Perrignon, silly.
The information was interesting and overall I liked the book.
August 3, 2020
While I was originally fascinated by this world of "girls", promoters, club owners who fancy the world's party, the lack of an ongoing narrative made this book harder to get through than it needed to be. However, I learned a lot about a world that I will never be a part of - gladly and by it's very nature, I am less a fashion model than a real person who eats bread sometimes - and it was fascinating to glimpse the dark, glittering world beneath the lights. In the end I felt sad for everyone involved, but especially the women.
September 12, 2020
Interesting, academic take on club / VIP nightlife culture and sociology. However, didn't feel very well organized and the repetitiveness of the nightlife visuals at times made me forget the points she was trying to make
January 3, 2021
I made a comment on reddit several years ago where I basically lamented that whatever power women supposedly get for being attractive is at odds with the general societal belief that women should not, under almost all circumstances, actually use that power for their own benefit, and society will punish women in various ways if they try to do so. This book is like the long-form version of that comment under the setting of the global party circuit.
"The phrase 'sex sells' is a deceptively simple way of alluding to the historically entrenched ways that femininity can stoke desire for commodities, turning the female form into an indispensable tool of capitalism. The phrase assume that women, not men, are the sex available for sale. With the rise of commodity capitalism and its marketing via visual culture, women took on a quality that film critic Laura Mulvey famously described as 'to-be-looked-at-ness.' Women became objects before a male gaze, not unlike the expanding array of consumer goods displayed in bourgeoning promenades and department stores. When 'shopgirls' appeared selling merchandise in department stores in late Victorian England, they raised a titillating ambiguity before the male gaze: Was she, perhaps, also for sale? With shopgirls, department stores could harness what historian Peter Bailey termed, in his history of Victorian sexual culture, parasexuality. Writing about bar maidens, Bailey conceptualized parasexuality as feminine sexuality that is 'deployed but not fully released.' Parasexuality drives contemporary entertainment and service industries, with sales floors designed to harness men's attention with sex even when the goods and services are far removed from sex: 'gallerinas' in art galleries, 'booth babes' at tech conferences, flight attendants on airplanes, hotel concierges, even office secretaries. Entertainment, retail and hospitality industries tap into the value of girls all around the world."
"Models, chorus girls, flappers, and shopgirls all publicly displayed their bodies for profit. They were young and beautiful, and praise-worthy for it, but they also tainted their reputations by showing their bodies in public. People both admired and despised them. A predatory man could assume their sexual availability, as the sort of girls who were 'ripe for seduction but not for marriage'...While valuable in clubs, party girls were spoken of with deep disdain by the men I interviewed. They talked about them as brainless, empty vessels who were uncultured, sexually loose, and, it sometimes seemed, worthless as humans through priceless as image."
"To Wade, the worst girls were the ones who don't care when their photographs get shared between men. That's how denigrated the party girl is, that someone like Wade assumes she doesn't mind when men disrespect her."
"While the VIP club space extracted value from women's beauty, women suspected of using their looks for their own economic gain were shunned."
"Beauty, many people believe, can function as a form of capital for women, something women can trade for upward mobility. Perhaps, some argue, beauty is women's special power to subvert traditional hierarchies...The notion of beauty as women's 'erotic capital' is popular but thinly supported by data. Hypergamy, or 'marrying up', might look like a way in which women can use their erotic capital, but most of the research on assortative mating shows that homogamy is actually more common, and, since the 1980s, men are increasingly marrying women with similar education and income...Sexuality has always had asymmetrical consequences for men and women. Men gain status and respect with their sexual conquests, while promiscuity ruins a woman's respectability. Girls may have abundant riches in the form of bodily capital, but their capacity to spend it is limited by gendered rules of sexual conduct."
"Being on the receiving end of a wealthy and powerful male gaze could feel thrilling and seductive, especially as the VIP men's gaze produces status distinctions among women. One powerful pull for women to join the VIP scene is precisely the knowledge that other women are not allowed in. Part of the fun is getting to join a world that excludes and devalues others. Women thus strike a patriarchal bargain by gaining access in exchange for their own subordination as girls in the VIP world...In a supposedly post-feminist world, equality is talked about as a matter of individual rights and access. But empowerment is never an individual project, and the pleasures that empower girls as objects of men's desire produce hierarchies among women who are ranked in a value system according to men's perceptions of their worth. For every woman empowered to embrace the privilege of her beauty, there are many more who are marked as devalued, and inequalities grow, both among women and 'girls', and between women and men. Those girls deemed pretty enough to be at the center of the most exclusive parties in the world were still outsiders, always adjacent to the real power concentrated in men's hands."
"While claiming to seek egalitarian terms of friendship, without instrumentality, he could profit handsomely from his girls, only to deride them for being inauthentic users when they demanded something in return."
"The phrase 'sex sells' is a deceptively simple way of alluding to the historically entrenched ways that femininity can stoke desire for commodities, turning the female form into an indispensable tool of capitalism. The phrase assume that women, not men, are the sex available for sale. With the rise of commodity capitalism and its marketing via visual culture, women took on a quality that film critic Laura Mulvey famously described as 'to-be-looked-at-ness.' Women became objects before a male gaze, not unlike the expanding array of consumer goods displayed in bourgeoning promenades and department stores. When 'shopgirls' appeared selling merchandise in department stores in late Victorian England, they raised a titillating ambiguity before the male gaze: Was she, perhaps, also for sale? With shopgirls, department stores could harness what historian Peter Bailey termed, in his history of Victorian sexual culture, parasexuality. Writing about bar maidens, Bailey conceptualized parasexuality as feminine sexuality that is 'deployed but not fully released.' Parasexuality drives contemporary entertainment and service industries, with sales floors designed to harness men's attention with sex even when the goods and services are far removed from sex: 'gallerinas' in art galleries, 'booth babes' at tech conferences, flight attendants on airplanes, hotel concierges, even office secretaries. Entertainment, retail and hospitality industries tap into the value of girls all around the world."
"Models, chorus girls, flappers, and shopgirls all publicly displayed their bodies for profit. They were young and beautiful, and praise-worthy for it, but they also tainted their reputations by showing their bodies in public. People both admired and despised them. A predatory man could assume their sexual availability, as the sort of girls who were 'ripe for seduction but not for marriage'...While valuable in clubs, party girls were spoken of with deep disdain by the men I interviewed. They talked about them as brainless, empty vessels who were uncultured, sexually loose, and, it sometimes seemed, worthless as humans through priceless as image."
"To Wade, the worst girls were the ones who don't care when their photographs get shared between men. That's how denigrated the party girl is, that someone like Wade assumes she doesn't mind when men disrespect her."
"While the VIP club space extracted value from women's beauty, women suspected of using their looks for their own economic gain were shunned."
"Beauty, many people believe, can function as a form of capital for women, something women can trade for upward mobility. Perhaps, some argue, beauty is women's special power to subvert traditional hierarchies...The notion of beauty as women's 'erotic capital' is popular but thinly supported by data. Hypergamy, or 'marrying up', might look like a way in which women can use their erotic capital, but most of the research on assortative mating shows that homogamy is actually more common, and, since the 1980s, men are increasingly marrying women with similar education and income...Sexuality has always had asymmetrical consequences for men and women. Men gain status and respect with their sexual conquests, while promiscuity ruins a woman's respectability. Girls may have abundant riches in the form of bodily capital, but their capacity to spend it is limited by gendered rules of sexual conduct."
"Being on the receiving end of a wealthy and powerful male gaze could feel thrilling and seductive, especially as the VIP men's gaze produces status distinctions among women. One powerful pull for women to join the VIP scene is precisely the knowledge that other women are not allowed in. Part of the fun is getting to join a world that excludes and devalues others. Women thus strike a patriarchal bargain by gaining access in exchange for their own subordination as girls in the VIP world...In a supposedly post-feminist world, equality is talked about as a matter of individual rights and access. But empowerment is never an individual project, and the pleasures that empower girls as objects of men's desire produce hierarchies among women who are ranked in a value system according to men's perceptions of their worth. For every woman empowered to embrace the privilege of her beauty, there are many more who are marked as devalued, and inequalities grow, both among women and 'girls', and between women and men. Those girls deemed pretty enough to be at the center of the most exclusive parties in the world were still outsiders, always adjacent to the real power concentrated in men's hands."
"While claiming to seek egalitarian terms of friendship, without instrumentality, he could profit handsomely from his girls, only to deride them for being inauthentic users when they demanded something in return."
December 13, 2023
Det faktum att jag morgonen efter tentainlämningen direkt sätter mig ner för att läsa klart det sista av den här boken säger kanske något om den? Super fascinerande, välskriven och lite heartbreaking. VIP-världen is crazy, man. Måste läsa mer av Mears.
March 25, 2022
This is a great book for understanding how the VIP clubbing ecosystem works. I picked it up out of curiosity after reading My Body and feeling unsatisfied by the surface level insight it offers into how VIP parties work/what it's like to be an elite model. This book doesn't offer particularly surprising conclusions but fleshes them out with detailed accounts from the perspectives of the models, promoters and attendees involved. The main takeaway for me is the web of unspoken and informal transactions between all the different participants necessary for making a "party" happen: models exchanging looks for wider social circle, validation and to escape isolation; promoters exchange time, effort and extensive flattery for psuedo-status and financial gain; VIP attendees exchanging money and real status for psuedo-status, social circle and business opportunities. Another interesting angle covered is the social-climby side to being a promoter and how it in most cases fails to confer the desired authentic status/power - a good starting point for thinking about how authenticity in general plays with overtly transactional relationships.
It would be interesting to know how the whole ecosystem has been disrupted over the last decade since the authors account is mainly over 2011-2013 i.e. before the rise of Instagram's popularity, the MeToo movement.
It would be interesting to know how the whole ecosystem has been disrupted over the last decade since the authors account is mainly over 2011-2013 i.e. before the rise of Instagram's popularity, the MeToo movement.
May 23, 2024
This could have been an email... Plus sérieusement, il aurait fallu penser à éditer ce livre et à couper les répétitions qui sont tellement nombreuses qu'on a l'impression de lire la même page encore et encore.
Et comme l'a très justement fait remarquer une lectrice, ce livre est déjà daté tant les conclusions que tire l'autrice appartiennent à une autre ère où il n'était pas encore question de #MeToo et autres affaires de prédateurs qui ont émaillé la mode ces dernières années.
Bref : décevant !
Et comme l'a très justement fait remarquer une lectrice, ce livre est déjà daté tant les conclusions que tire l'autrice appartiennent à une autre ère où il n'était pas encore question de #MeToo et autres affaires de prédateurs qui ont émaillé la mode ces dernières années.
Bref : décevant !
August 1, 2022
I’m torn on this book. I’ve been really interested in sociological research in the realm of the wealthy and elite. This book is really interesting, but I think I didn’t like it as much because it was a lot of conversations and storytelling with minimal sociology. Don’t get me wrong, Ashley Mears is an awesome writer, but I was looking for something with more ties to social theory. There’s quite a bit in here, but you’ll go pages and pages and pages before touching on it inbetween stories, conversations, and regular commentary from the author.
What’s fascinating about this book is how beautiful women are used as a sign of status in the world of the wealthy. And when I say beautiful women, I mean models. It’s not my personal taste but it’s what’s seen as the pinnacle of beauty. Mears spends time with club promotors whose job it is to find the most beautiful women and just bring them to clubs and on trips to party so rich men can look cool.
Where the book is interesting is just seeing how these women are treated by the promotors as well as by the wealthy men. They’re treated like things, and they aren’t treated well. Meanwhile, the promotors almost act like pimps, and they have the personalities you’d expect, but they don’t seem to understand that they’ll never be the wealthy people they think they’ll be.
Overall, aside from being torn on the book, I’m still torn on how bad we’re supposed to feel for the women. On a human level, I feel terrible for them. Nobody should be treated this way. But in a world where so many are suffering and so many women are used and abused and don’t have the privilege these women have, it’s hard to put this on my priority list. Pretty privilege is a thing, and although the women aren’t treated well, they also seem extremely aware of the transactional nature of their position.
Based on something completely outside of their control (their genetics and how they look), they get to travel the world and party. They get experiences that 90% of people can only dream of. So, although I do have sympathy for them, I don’t think we need to start a non-profit organization and use resources when there are so many people suffering in the world.
Anywho, I can go on about this forever. But, if you’re interested in the topic and don’t mind a sociological book with like 70-80% storytelling compared to social theory, check it out. It’ll give you insight into the lives of the wealthy and how they signal status by using other human beings.
What’s fascinating about this book is how beautiful women are used as a sign of status in the world of the wealthy. And when I say beautiful women, I mean models. It’s not my personal taste but it’s what’s seen as the pinnacle of beauty. Mears spends time with club promotors whose job it is to find the most beautiful women and just bring them to clubs and on trips to party so rich men can look cool.
Where the book is interesting is just seeing how these women are treated by the promotors as well as by the wealthy men. They’re treated like things, and they aren’t treated well. Meanwhile, the promotors almost act like pimps, and they have the personalities you’d expect, but they don’t seem to understand that they’ll never be the wealthy people they think they’ll be.
Overall, aside from being torn on the book, I’m still torn on how bad we’re supposed to feel for the women. On a human level, I feel terrible for them. Nobody should be treated this way. But in a world where so many are suffering and so many women are used and abused and don’t have the privilege these women have, it’s hard to put this on my priority list. Pretty privilege is a thing, and although the women aren’t treated well, they also seem extremely aware of the transactional nature of their position.
Based on something completely outside of their control (their genetics and how they look), they get to travel the world and party. They get experiences that 90% of people can only dream of. So, although I do have sympathy for them, I don’t think we need to start a non-profit organization and use resources when there are so many people suffering in the world.
Anywho, I can go on about this forever. But, if you’re interested in the topic and don’t mind a sociological book with like 70-80% storytelling compared to social theory, check it out. It’ll give you insight into the lives of the wealthy and how they signal status by using other human beings.
January 21, 2021
For a rich text version of this book and other writings, check out [DinaburgWrites.com]
Cranking the subject/style balance slider to eleven one way or the other might work—if your style is strong enough it, like the extremely polished foundationally erudite structure of The New Yorker. But for a subject to drag you through something tediously constructed, you probably need to already be really interested in what it is dissecting. This might explain why I saw a nearly six-hour runtime on a Tokimeki Memorial analysis and thought to myself, “Why, this is a reasonable amount of time. I, for one, might even wish for it to be a bit longer.” (Not that it is tediously constructed, but six hours watching a YouTube video is a big ask, no matter the context.)
So it may be far easier to pitch a balanced approached to the subject/style factors. Very Important People: Status and Beauty in the Global Party Circuit is not a six-hour video: it is not a dense tome containing endless pages. Which is probably the right choice for a subject matter that might not engender the same zeal as the hobbyist, pseudoacademic retrospective navel-gazing something like an unavailable-in-English foundational adventure/dating game from the early 1990s would amongst the video game cognescenti. It has interviews with people like meme-candidate Sam, a 33yr old hedge fund manager living the hedge fund manager life that anyone voluntarily picking up a sociological examination of the gliterrati club scene holds as the stereotype for his ilk in their mind:
[ Read the rest of this review at DinaburgWrites.com ]
Cranking the subject/style balance slider to eleven one way or the other might work—if your style is strong enough it, like the extremely polished foundationally erudite structure of The New Yorker. But for a subject to drag you through something tediously constructed, you probably need to already be really interested in what it is dissecting. This might explain why I saw a nearly six-hour runtime on a Tokimeki Memorial analysis and thought to myself, “Why, this is a reasonable amount of time. I, for one, might even wish for it to be a bit longer.” (Not that it is tediously constructed, but six hours watching a YouTube video is a big ask, no matter the context.)
So it may be far easier to pitch a balanced approached to the subject/style factors. Very Important People: Status and Beauty in the Global Party Circuit is not a six-hour video: it is not a dense tome containing endless pages. Which is probably the right choice for a subject matter that might not engender the same zeal as the hobbyist, pseudoacademic retrospective navel-gazing something like an unavailable-in-English foundational adventure/dating game from the early 1990s would amongst the video game cognescenti. It has interviews with people like meme-candidate Sam, a 33yr old hedge fund manager living the hedge fund manager life that anyone voluntarily picking up a sociological examination of the gliterrati club scene holds as the stereotype for his ilk in their mind:
“It’s disgusting, kind of. I thought about this before, like is this wrong? Is this a bad use of money? And it don’t think it is, because it’s money spent that creates a lot of good. The money’s not better spent on, like, welfare; I mean I just told you I love Charles Murray”—the social scientist known for his racially charged critiques of social welfare, widely embraced by conservatives—“but really it’s money that’s going back into the economy….and I don’t think it’s better to just give that money, like, to a homeless person or anything. So when I say it’s disgusting, I’m not approaching it from the lens of ‘Let’s feed the starving babies.’
“The reason is because it’s meant to show. It’s the status aspect that is disgusting. They’re doing ti for the sake of being seen. And it’s for the attention and fanfare and that’s why everyone photographs is and posts pictures of it. That’s the part of it that I could not stand.” Implicitly, then, Same did not object to large sums being spent of status objects; rather, the deliberate performance of that status bothered him. The display of wealth, to rich people like Sam, is a violation of decorum.
[ Read the rest of this review at DinaburgWrites.com ]
June 26, 2021
This is a book about the exclusive and strange world of clubbing. It's a book about "the unseen work that makes conspicuous consumption possible," as Mears puts it. This complex society-unto-itself, one that has become increasingly globalized and standardized, has a lot to tell us about wealth. And in this Second Gilded Age of ours, that tells us a lot about our civilization.
Like most sociological books, it tackles sexuality and race. The author in some ways sees party girls as traitors to their sex for self-objectifying, even as she throughout allows for their individualism and rebuffs critiques of them. Racial and sexual stereotypes are overall evidently harmful, but could be put to use in ways that were strong for them in specific moments. After all, while it's sometimes seen as exotic to be a person of color in the scene, this is a book that describes a pretty white and racist culture.
I recommend this book to those who wish for a deep sociological picture of a unique culture. It is not a very academic book, however, even though it is written by an academic; it's a tale of a former model who immersed herself in this world, and came out to tell the strange stories. It's a story of greasy promoters, beautiful models, super-rich guys, and the motivations that make them human. Read it.
Like most sociological books, it tackles sexuality and race. The author in some ways sees party girls as traitors to their sex for self-objectifying, even as she throughout allows for their individualism and rebuffs critiques of them. Racial and sexual stereotypes are overall evidently harmful, but could be put to use in ways that were strong for them in specific moments. After all, while it's sometimes seen as exotic to be a person of color in the scene, this is a book that describes a pretty white and racist culture.
I recommend this book to those who wish for a deep sociological picture of a unique culture. It is not a very academic book, however, even though it is written by an academic; it's a tale of a former model who immersed herself in this world, and came out to tell the strange stories. It's a story of greasy promoters, beautiful models, super-rich guys, and the motivations that make them human. Read it.
April 15, 2023
Very Important People is an ecological study of the VIP nightlife industry, with a focus on the interaction between promoters, “girls”, and the wealthy men that frequent the nightclubs.
For me, the takeaway is that everybody in this sociological system is being exploited in one way or another. The women, many of whom work in the fashion industry, are pitched that showing up to these events will give them career advantages – meanwhile, they are obviously objectified and used as lures to bring wealthy men to clubs. The wealthy men, in turn, crave the attention and societal status achieved from being surrounded by attractive women. The promoters, who bring the women, are deluded by the belief that they are peers of the wealthy men, while in reality they are mostly excluded from the elite circles they help to maintain:
Mears explains the VIP nightlife system with reference to the idea of conspicuous spending (Veblen goods), and in particular, the concept of a “potlatch” – a type of Native American festival that usually involves elaborate feasts and the destruction of property. The VIP nightlife scene is a product of 21st-century capitalism, with luxury consumption and the pursuit of status driving a new desire for high-status objects and experiences. Nevertheless, it is fascinating that the conspicuous spending applies narrowly to the wealthy men paying for drinks/tables in the club – monetary transactions in any other part of the system (e.g. if promoters pay women to show up) are considered very taboo:
Overall, Mears gives a balanced take on the system, explaining it for what it is rather than imposing moral judgments. There are even hints of optimism, for example when Mears shares the stories of people who have played their cards right to transcend the system – though tragically it is these successes, few and far between, that inspire many others to make poor decisions. From a personal perspective, I enjoyed the book because it explains a lot of my empirical observations of nights out, such as but not limited to getting turned away at the door of several NYC nightclubs. I am grateful to know I can blame the system rather than myself!
My highlights here.
For me, the takeaway is that everybody in this sociological system is being exploited in one way or another. The women, many of whom work in the fashion industry, are pitched that showing up to these events will give them career advantages – meanwhile, they are obviously objectified and used as lures to bring wealthy men to clubs. The wealthy men, in turn, crave the attention and societal status achieved from being surrounded by attractive women. The promoters, who bring the women, are deluded by the belief that they are peers of the wealthy men, while in reality they are mostly excluded from the elite circles they help to maintain:
Promoters were crucial to putting these dreamworlds together, and they were heavily invested in the belief that they too fully belonged in them. For all of their dreaming, promoters remain mostly shut out of the elite.
Mears explains the VIP nightlife system with reference to the idea of conspicuous spending (Veblen goods), and in particular, the concept of a “potlatch” – a type of Native American festival that usually involves elaborate feasts and the destruction of property. The VIP nightlife scene is a product of 21st-century capitalism, with luxury consumption and the pursuit of status driving a new desire for high-status objects and experiences. Nevertheless, it is fascinating that the conspicuous spending applies narrowly to the wealthy men paying for drinks/tables in the club – monetary transactions in any other part of the system (e.g. if promoters pay women to show up) are considered very taboo:
In paying for wildly inflated prices on alcohol, clients buy the invisibility of the labor it took to bring girls to them; they pay to not have to bring girls themselves, or to pay a broker outright to procure girls. They are buying, in part, the illusion of spontaneity.
Overall, Mears gives a balanced take on the system, explaining it for what it is rather than imposing moral judgments. There are even hints of optimism, for example when Mears shares the stories of people who have played their cards right to transcend the system – though tragically it is these successes, few and far between, that inspire many others to make poor decisions. From a personal perspective, I enjoyed the book because it explains a lot of my empirical observations of nights out, such as but not limited to getting turned away at the door of several NYC nightclubs. I am grateful to know I can blame the system rather than myself!
My highlights here.
January 13, 2026
Very interesting book. You see this world a little bit living in NYC and on TV or Instagram, but seeing inside it is fascinating. Promoters are a sort of ultimate hustler, always playing the relationship game trying to work clients and girls alike into amiability. Mears takes a very informed sociological and economic view of the whole endeavor and shows each level of relationship: girl to promoter, promoter to club, promoter to client, client to girl. The ultimate idea is that there is a real — if a lot contrived — relationship between promoter and girl (the term of art for model/good citizen who goes out with the promoters). This relationship involves some deception (self and otherwise) but is legitimate at its core. The promoters job is to monetize relationships with models by adding them to this club scene where the dominant business model is “bottles and models.”
All these different promoters are interesting characters in their own right, always on the verge of the big deal that will get them out of this life. Always one more job. Six years after their interviews (which lasted over 18 months) they were still out there, slanging girls.
Worth reading.
All these different promoters are interesting characters in their own right, always on the verge of the big deal that will get them out of this life. Always one more job. Six years after their interviews (which lasted over 18 months) they were still out there, slanging girls.
Worth reading.
January 7, 2026
The book discussed topics that are commonly seen on social media these days through revealing a seemingly niche facade of the society - struggles related to classism, identity politics across genders and races. The most brilliant part is the reasons why people have been, and still are gladly be a part of the elite party scene is these brutal reality is sugarcoated by a finely curated “experience” - the nouveau riche are having fun when they spray Moet into the air for nothing, the promotors are having fun spending time with their so-called friends with an unwritten obligations to bring the girls in, and finally the girls are obligated to have fun and look pretty so they get free dinner in return. I can’t help thinking what we’ve learnt as a favourable marketing strategy in business school: if we aim at selling an experience rather than the goods/services itself, how do we know from which point that the experience we curated has been largely diverted from them? And where does the thin line of conscience lie?
April 5, 2025
*Read for SOCY4931*
This book was awesome! Can't recommend enough. Basically explores the ideas that "girls'" bodies are commodities that men use in the global party scene to bolster their status/conspicuously consume. Builds on a lot of the work of Veblen and Durkheim and also introduces a modern application of the ritual of "Potlatch."
Methods are also insane. Ashley Mears is so cool. For her previous book she literally became a fashion model to study the modeling industry?? In this book she followed promoters on their nights out for over a year and a half I think? Obviously there's implications around this methodology and she had to fit a very clear beauty standard to be able to conduct this research but I think she did an awesome job.
This book was awesome! Can't recommend enough. Basically explores the ideas that "girls'" bodies are commodities that men use in the global party scene to bolster their status/conspicuously consume. Builds on a lot of the work of Veblen and Durkheim and also introduces a modern application of the ritual of "Potlatch."
Methods are also insane. Ashley Mears is so cool. For her previous book she literally became a fashion model to study the modeling industry?? In this book she followed promoters on their nights out for over a year and a half I think? Obviously there's implications around this methodology and she had to fit a very clear beauty standard to be able to conduct this research but I think she did an awesome job.
November 3, 2025
Essentially Marxist expose on the scummy promoter industry and tactics.
(Ashley Mears - Associate professor in the department of sociology and in the women's gender and sexuality studies program at Boston University)
Tactics:
1. Reverse engineer what the women want. [p.232-243]
2. Hustle like a Promoter [p.58]
3. Act right in the club [p.83]
4. Potlatch [p.70] - Potlatch Well [p.239]
5. Make it fun [p.154, 207 & 208]
Bonus: Aloofness [p.175]
(Ashley Mears - Associate professor in the department of sociology and in the women's gender and sexuality studies program at Boston University)
Tactics:
1. Reverse engineer what the women want. [p.232-243]
2. Hustle like a Promoter [p.58]
3. Act right in the club [p.83]
4. Potlatch [p.70] - Potlatch Well [p.239]
5. Make it fun [p.154, 207 & 208]
Bonus: Aloofness [p.175]
June 23, 2026
A fairly in-depth study, it explores a lifestyle from within in a way that is likely not usually possible. There are some interesting discoveries for the average person, on the outside looking in. I do think the book could’ve done with a little more focus. There’s a bit of repetitiveness and some of the separations between sections seem arbitrary. Overall an informative read that feels like a starting point more than an all-encompassing work. It presents a number of ideas with connections to other sociological studies, but I feel its main issue is that it lacks original conclusions. Still, a decent educational tool on what VIP nightlife looks like.
November 28, 2021
The writing was somewhat repetitive (how many times do you need to reiterate that models are tall) but I thought the subject matter revolving around the vapid, wasteful and exploitative theatrics of VIP parties. was really fascinating. It's nice to walk away NOT feeling envious of beautiful, adored models and once again blaming the gross narcissist men of the 1%.
I appreciated the way it made me think about power dynamics and exploitative relationships, especially those that are sometimes mutually beneficial.
I appreciated the way it made me think about power dynamics and exploitative relationships, especially those that are sometimes mutually beneficial.
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