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User Tested: How the World's Top Companies Use Human Insight to Create Great Experiences
An insightful discussion and practical guide on how to put customers back into the center of your business model
With so many digital experiences touching our lives--and businesses--it's understandable to feel like you're drowning in data. There's a dashboard or chart for just about everything, but data alone can't help you understand and empathize with your customers. No amount of it will take you inside their heads, help you see the world through their eyes, or let you experience what it's really like to be your customer. Only human insight from real people can do that.
User Tested gives both individual contributors and executives an approachable, pragmatic playbook for stepping beyond standard business metrics and infusing real human insight into every business decision, design, and experience.
In this book, you'll:
Learn how businesses became obsessed with data--but disconnected from their customers--and why that's not sustainable Get the basics about how to capture human insight through user testing, including how to find the right people, ask the right questions, and make sense of and act on all the insights you uncover Dive into a detailed playbook that shares real-world examples of how you can collect and scale human insight across the teams in your organization--from marketing to product, and beyond Learn how to evangelize the power of human insight throughout your organization, so every department can create a culture of customer empathy and share a firsthand understanding of customer needs Find out how companies like Microsoft, AAA Club Alliance, HelloFresh, and Notre Dame's IDEA Center solidly connect with and elicit meaningful feedback from customers in friendlier, faster, and more direct ways Perfect for any industry, User Tested: How the World's Top Companies Use Human Insight to Create Great Experiences was co-authored by the chief insights officer and the CEO of UserTesting--a SaaS company fundamentally changing the way both B2B and consumer brands find out what real people think and feel. The book reflects the authors' commitment to helping you position the customer squarely in the center of your business model by weaving their true voices throughout your company's decision making.
With so many digital experiences touching our lives--and businesses--it's understandable to feel like you're drowning in data. There's a dashboard or chart for just about everything, but data alone can't help you understand and empathize with your customers. No amount of it will take you inside their heads, help you see the world through their eyes, or let you experience what it's really like to be your customer. Only human insight from real people can do that.
User Tested gives both individual contributors and executives an approachable, pragmatic playbook for stepping beyond standard business metrics and infusing real human insight into every business decision, design, and experience.
In this book, you'll:
Learn how businesses became obsessed with data--but disconnected from their customers--and why that's not sustainable Get the basics about how to capture human insight through user testing, including how to find the right people, ask the right questions, and make sense of and act on all the insights you uncover Dive into a detailed playbook that shares real-world examples of how you can collect and scale human insight across the teams in your organization--from marketing to product, and beyond Learn how to evangelize the power of human insight throughout your organization, so every department can create a culture of customer empathy and share a firsthand understanding of customer needs Find out how companies like Microsoft, AAA Club Alliance, HelloFresh, and Notre Dame's IDEA Center solidly connect with and elicit meaningful feedback from customers in friendlier, faster, and more direct ways Perfect for any industry, User Tested: How the World's Top Companies Use Human Insight to Create Great Experiences was co-authored by the chief insights officer and the CEO of UserTesting--a SaaS company fundamentally changing the way both B2B and consumer brands find out what real people think and feel. The book reflects the authors' commitment to helping you position the customer squarely in the center of your business model by weaving their true voices throughout your company's decision making.
- GenresDesign
240 pages, ebook
Published February 10, 2022
5 people are currently reading
59 people want to read
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Displaying 1 - 4 of 4 reviews
May 13, 2022
informative, fast-paced
I was hoping for more from this book. There's nothing wrong with it, it's very well-written and informative but it's very introductory. This would be great for someone who doesn't know a whole lot (or anything at all) about user research but there is less on offer here for a more seasoned professional. I still got some great quotes from the book that I will be able to use when discussing the importance of CX and user research more specifically, but I wouldn't say that I necessarily learned anything new here. If you're just starting out though, this would be a great primer.
This books counts for Popsugar 2022 for a book published in 2022.
I was hoping for more from this book. There's nothing wrong with it, it's very well-written and informative but it's very introductory. This would be great for someone who doesn't know a whole lot (or anything at all) about user research but there is less on offer here for a more seasoned professional. I still got some great quotes from the book that I will be able to use when discussing the importance of CX and user research more specifically, but I wouldn't say that I necessarily learned anything new here. If you're just starting out though, this would be a great primer.
This books counts for Popsugar 2022 for a book published in 2022.
January 18, 2025
For anyone in #ProductManagement, #UX, or tech, User Tested is an essential read. It’s a powerful reminder that the most impactful ideas stem from truly understanding and prioritizing user experiences.
June 19, 2025
Great case studies but more about the case for user research than how to improve it if you are experienced. Still worth the read.
February 1, 2024
The book didn’t offer much information beyond what is already widely available. An ok read if you’re new to the subject, but wouldn’t recommend to experts.
Displaying 1 - 4 of 4 reviews