Design and execute a powerful startup program that delivers value for all parties involved
Startup accelerators. Business incubators. Hackathons. These are the hallmarks of the innovation ecosystem development practices used to discover, launch, and scale the most forward-looking startups of the last decade. If you want to adopt these approaches to your own business but aren't sure how to implement them, now's the time to master the practices of today's most successful early-stage investors.
In Startup Program Design, two seasoned veterans deeply versed in startup engagement programs provide you with the tools to introduce open innovation practices to your organization.
While other books on innovation management tend to be conceptual at the expense of hands-on experience, Startup Program Design is a practical manual vertically focused on preparing the organization, identifying the right strategy, and designing an attractive and effective offer.
Filled with real-world examples, interviews with program managers, lessons learned, and diagrams and canvases that outline a step-by-step logical sequence, Startup Program Design points you toward results that are scalable and repeatable.
Whether you're an innovation manager, executive, consultant, service designer, business owner, or startup community activist, this first-of-its-kind guide offers a radical new framework for true innovation.
Adam teaches a lot just by the way he speaks, I just had a cheerful conversation and saw a lot in common. Soon enough I will read the book and be sure that this written knowledge is as great as spoken and tacit one. Everyone should give the book a try!
4.5 Star The book was very helpful for me, who is actively setting up a Startup engagement initiative for the corporation I am working on. Before reading the book, I blindly follow the CVC set up because, well , that's all I know. The book through its frameworks and examples show to the readers that there are many different set up that can be employed to both serve the organization and the startups that it engages with, all depending on the characteristic of the organization, and its objectives.
This book meets you wherever you are to help your organization partner (more effectively) with startups. Its "choose your own adventure" style means you can quickly skip around to navigate to the type(s) of program(s) best suited for your organization's goals and strengths/weaknesses. I especially like this book's systems-level thinking about program design, its simple frameworks, and the way it proactively lists barriers to success and ways to overcome them.