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Flip the Switch: Activate Your Drive to Achieve a Freakish Level of Success

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Learn now to unlock your "prey drive"—the instinctual ability that allows you to "flip the switch" to achieve massive success

Micheal Burt was already a successful basketball coach when he discovered, quite by accident, how to articulate the concept he had been using for years to motivate himself and his players. At a workshop in Tennessee taught by a Vietnam veteran, he learned about the "prey drive" of war dogs—an instinctive inclination to find, pursue, and capture their prey.

In Flip the Switch, Coach Burt shows how humans, too, have this instinctive drive—not for hunting prey, but for pursuing goals with a persistence and intensity that goes far beyond the usual efforts applied to everyday tasks. As with war dogs, external stimuli are required for flipping the For the dogs, it's movement or scent. What are they for you?

In these inspiring and eye-opening pages, you'll discover how to find what activates you, personally, to do more, create more, and achieve freakish levels of success. You'll explore them all in detail, in chapters that

Motivated by What? The Three Phases of the Prey DriveThe Science Behind What Activates YouScrew Your How to Get Your Purpose to Activate YouGoing All How to Make Your Drive a Daily HabitCreating Value in the Becoming a ContenderPrioritizing and Personalizing Your Prey The Keys to Continued ExpansionThe Habit of 1% How to Re-ignite Your Prey Drive and GO PRO Every Single Day

Throughout Flip the Switch, Coach Burt explains how to analyze and explore the primary fear, competition, exposure, environment, inspiration from others, and yes—even embarrassment. Whether you're flipping the switch to win a championship or win new business, knowing how to find external stimuli that activates that thing inside of you is what will allow you to achieve your highest goals—naturally.

272 pages, Kindle Edition

Published January 31, 2023

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Coach Micheal Burt

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Displaying 1 - 2 of 2 reviews
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773 reviews341 followers
March 8, 2023
"When we are stagnant, confused or not moving in any direction, our Prey Drive is deactivated."
Definitely a sign, I needed to read this book! Excellent job by Coach Michael Burt, a motivator of the soul. I was given this copy and studied it thoroughly for inspiration and prioritized my goals. We have a mindset that sometimes needs to be put to action. "Flip the Switch" isn't just for you to succeed and make money, but to help break mental barriers to achieve your highest potential. We all need motivation when we are trudging through daily habits.
The "Prey Drive" was interestingly coined from the Vietnam war dogs and how they would seek their prey. We also have an instinctive drive and a unique talent to be a contender in this world.
"Whatever lights your fire!" I love the quotes at the beginning of each chapter.

"If you are not willing to risk the usual, you will have to settle for the ordinary." Jim Rohn
I have written a novel and have been sitting on it, so this came at a perfect time to activate my motivation factor and put it to action. He mentions some of our main barriers and drivers: fear, competition, exposure, environment, inspiration from others and even embarrassment. Each chapter will inspire you to do your best.
Thank you, Coach Michael Burt. You have been a driving force for many. Also, a special thanks to my sweet friend Christie Fields for putting this gem in my hand.
2 reviews
December 5, 2023
Coach burt does in an incredible job, teaching you how to access that inter drive to make the things happen you desire in you're life. Couldn't recommend enough!
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