Handbook of Media Management and Economics

by Alan B. Albarran (Editor), Sylvia M. Chan-Olmsted (Editor), Michael O. Wirth (Editor)

This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions.

The Handbook 's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study.

The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.

Genres: Economics

768 pages, Paperback

First published January 1, 2005

Reviews

[Tarmo · Rating 3 out of 5]

1. pt. Meediamöänedžmenti on uuritud palju vähem kui meediamajandust, mida ka suht vähe uuritud. Keskendunud ka põhiliselt peatoimetaja tasandile, kuigi ajakirjanduse üks eripärasid on horisontaalsete ja vertikaalsete juhitasandite rohkus. Konkr ajalehtedest lk 11-13, kus loetletud uurinud olulisemad teadlased. 4 ettepanekut tulevasteks meediamänedžmendi-uuringuteks ja 8 agendat.

2. pt. Meediamajandus (media economics) on valdkond, mis uurib, kuidas majanduslikud ja rahanduslikud surveallikad mõjutavad kommunikatsiivseid tegevusi, süsteeme, organisatsioone, ja ettevõtteid, sh meedia ja telekommunikatsioonidfirmasid. (lk 23). Näitab, kuidas majanduslikud, regulatoorsed ja rahanduslikud mõjud (pressures) suunavad ja piiravad.

[Vincentia Dety Abrita · Rating 5 out of 5]

A good book for a beginner in media industry.
I found this book is really useful in giving me an in-depth understanding of media industry as media industry is a unique case of management.
Cheer up for Albarran!