The Come Back Culture: 10 Business Practices That Create Lifelong Customers

by Jason Young, Jonathan Malm, Horst Schulze (Foreword)

Everything equal, customers choose whether they will return based on the feeling they get when interacting with your brand. Research reveals that a high number of customers will go through the trouble of switching brands due to a bad customer experience. Great businesses know how to make a customer feel seen, understood, and valued. Those satisfied customers trust you more and come back--and they tell their friends.

Backed by plenty of on-the-ground research and illustrated with real-life examples, The Come Back Culture shows you how to create an experience that keeps people coming back for more. It shows you how to

- build a hospitable team
- know your guest
- create moments that impress
- recover quickly when things go wrong
- and more

Whether you offer a service or a product online or at a physical location, you can use the principles in this book to turn your customers into raving fans of your business who not only spend their money but continue to spread awareness of your brand.

Genres: Nonfiction

208 pages, Hardcover

Published May 17, 2022

Reviews

[Kevin Eikenberry · Rating 5 out of 5]

The lifeblood of any business is customers. Without customers, businesses don’t last very long. While all customers are valuable, the most valuable are lifelong customers. The question for owners, leaders, and salespeople is how can we predictably create those lifelong customers? A new book – The Come Back Culture: 10 Business Practices the Create Lifelong Customers helps answer that question.

Read the rest of my review: https://kevineikenberry.com/leadership/the-come-back-culture/