SELL THE PROBLEM NOT THE SOLUTION: HOW TO SELL ANYONE OVER THE PHONE WITH A ROCKSTAR MINDSET

by GREG GURBIKIAN

Selling should always be directed at solving the problem, not selling the solution. Too many salespeople try to offer the solution right away which is a huge problem in sales. This can turn a lot of people away that might actually need what you are offering. To be successful in your sales career, talk about the biggest problem in your industry and make it their problem.In this book you will discover that all salespeople fit in one of three Lounge Act,Opening Act, orRockstar.We will focus on the mindset and steps to become an unstoppable Sales Rockstar. Most salespeople have been taught an adversarial approach to selling which holds them back from being a Sales Rockstar. This approach gives the perception in sales that you must win, and the other person must lose. You will learn how to sell using the relationship approach. This begins with viewing the other person you are selling to as a teammate. They are not the problem; the problem is the problem.Whether you are a teacher, police officer, actor, politician, preacher, construction worker, or a car salesperson - everyone is in sales. This book was written for you. Everyone on this planet is in one way or another a salesperson. If you want to be successful at selling it starts with this. Always sell the problem, not the solution.

169 pages, Kindle Edition

Published October 4, 2021

Reviews

[Mary Kaye · Rating 5 out of 5]

Very good book!

I liked the practical application of this book. I will definitely be referring to it often to reinforce what I heard and learned. I recommend it!