Extra Virgin Olive Oil: The Truth in Your Kitchen

by David M Neuman

Properly labeled and exquisitely made Extra Virgin Olive Oil (EVOO) is one of life’s greatest delights. With its great taste and health benefits, high quality olive oil empowers habitual consumers to have a higher-standard of culinary experience. Their newfound tasting expertise will allow them to find, procure, and enjoy many brands worldwide—like fine wine, an array of oils to suit their palate. In Extra Virgin Olive The Truth In Your Kitchen , David Neuman documents his experiences with highly acclaimed olive oil producers who care about the oil they produce. Readers will be shocked at how egregiously certain producers behave with their oil production. Neuman’s writing sheds light on the true intentions behind many olive oil competitions and food-industry award shows, making money off olive oil producers who want to use their award for marketing. And who loses at the end? The consumer, who trusts a hangar on a bottle that says “#1 Olive Oil”. Author and food connoisseur David Neuman has written Extra Virgin Olive The Truth In Your Kitchen to be a well-rounded, simplified, solution-based resource for the consumer. Neuman hopes to educate consumers in a food category that is greatly whitewashed, offering an alternative to the shopping fatigue of endless options and trendy alternatives. He claims that if the consumer focuses on bringing an exceptional bottle of Extra Virgin Olive Oil (EVOO) into their home, they will have all they need to cook, bake and live a healthy lifestyle.

258 pages, Paperback

Published June 14, 2022

Reviews

[John Henry · Rating 5 out of 5]

An easy to follow guide on how to know your oil and a great insider perspective on the US grocery industry told by a man with quite the credibility in the space. If you love food, it’s a great read. If you’re in CPG, it’s a must.

[Rob · Rating 3 out of 5]

This was an informative, if not frustrating, repetitive, and bloated EVOO manifesto. David is certainly an authority on EVOO and his love for the "green elixir" is obvious, but he must have been pressed to find an editor. There's a lack of structure within the chapters and the repetition of thoughts, concepts, and allusions to information to be found in later chapters is distracting to say the least. David's one hell of a smart guy and a well of oil knowledge, but the editing on this one is the pits.