Where to Look for Big Ideas

by Daniel Coyle

It’s hard to come up with a big idea - but it doesn’t have to be. Because great ideas don’t come from the inside-out - they come from the outside-in. The good stuff is out there, waiting. We just have to know how to see it. And in our fast-changing work world, this might be the most useful skill our teams can have.

Here, organizational culture expert Daniel Coyle talks about the books that helped shape his own creative process. Join Daniel, along with an observant young spy who’s a pro at connecting the dots, a cadre of supersonic test pilots and astronauts racing to be first, and a team that dared to use math to win - and learn about three concrete steps your team can take to strengthen idea-generation muscles and make eureka moments happen more often.

Key Takeaways:

Change Your Mind: Small shifts (like sitting in a new seat) can reveal hidden opportunities all around us
Find the Right Details: Practices to train your powers of observation
Practice Reframing: Tips for turning small insights into big ideas
Elevate Your Team: Practices for getting your team into the right headspace - like “flash mentoring”

Genres: Audiobook

Audiobook

About the author

Daniel Coyle is the author of the upcoming book The Culture Code (January 2018). He is the New York Times bestselling author of The Talent Code, The Little Book of Talent, The Secret Race (with Tyler Hamilton), and other books. Winner (with Hamilton) of the 2012 William Hill Sports Book of the Year Prize, he is a contributing editor for Outside magazine, and also works a special advisor to the Cleveland Indians. Coyle lives in Cleveland, Ohio during the school year and in Homer, Alaska, during the summer with his wife Jen, and their four children.

Reviews

[Shubham Kumar · Rating 5 out of 5]

The short audiobook Where to Look for Big Ideas argues that big ideas are rarely “new”. Daniel Coyle turns creativity into a practical skill: stare closely, ask juicy questions, keep a notebook, reframe the problem, and connect dots across worlds. Short, clever, and full of useful prompts, this was a great reminder that better ideas often come from changing the frame, not forcing inspiration. From Picasso and Netflix to the space program and Moneyball, every innovation is just reframing an old game with new rules. A fantastic listen proving that "people who love their work, love life."

[Annie · Rating 4 out of 5]

It's a short audiobook with some ideas on how to see the world a little differently so as to come with some ideas.

[Radostina Tsvetkova · Rating 5 out of 5]

Short revelation on observation and reframing

[Jude · Rating 5 out of 5]

This is a short, helpful book on idea generation. The key takeaways for me are to reframe how things are done and to watch and observe behaviors and trends closely.

[AttackGirl · Rating 2 out of 5]

What he is saying is how he is profiting off of other peoples ideas.

[Billy B. Yip · Rating 5 out of 5]

40 minute necessary listen. Idea generation. Be quiet and observe.