It’s hard to come up with a big idea - but it doesn’t have to be. Because great ideas don’t come from the inside-out - they come from the outside-in. The good stuff is out there, waiting. We just have to know how to see it. And in our fast-changing work world, this might be the most useful skill our teams can have.
Here, organizational culture expert Daniel Coyle talks about the books that helped shape his own creative process. Join Daniel, along with an observant young spy who’s a pro at connecting the dots, a cadre of supersonic test pilots and astronauts racing to be first, and a team that dared to use math to win - and learn about three concrete steps your team can take to strengthen idea-generation muscles and make eureka moments happen more often.
Key Takeaways:
Change Your Mind: Small shifts (like sitting in a new seat) can reveal hidden opportunities all around us Find the Right Details: Practices to train your powers of observation Practice Reframing: Tips for turning small insights into big ideas Elevate Your Team: Practices for getting your team into the right headspace - like “flash mentoring”
Daniel Coyle is the author of the upcoming book The Culture Code (January 2018). He is the New York Times bestselling author of The Talent Code, The Little Book of Talent, The Secret Race (with Tyler Hamilton), and other books. Winner (with Hamilton) of the 2012 William Hill Sports Book of the Year Prize, he is a contributing editor for Outside magazine, and also works a special advisor to the Cleveland Indians. Coyle lives in Cleveland, Ohio during the school year and in Homer, Alaska, during the summer with his wife Jen, and their four children.
This is a short, helpful book on idea generation. The key takeaways for me are to reframe how things are done and to watch and observe behaviors and trends closely.