Ganhando tração: Assuma o controle de sua empresa

by Gino Wickman, Ivanir Calado (Translator)

Don't let common problems run you and your business. Get a grip and gain control with the Entrepreneurial Operating System (EOS). Inside Traction, you’ll discover simple yet powerful ways to run your company with more focus, growth and enjoyment. Based on years of real-world implementation, the EOS is a practical method for achieving the business success you have always envisioned.

Genres: Business, Nonfiction, Leadership, Entrepreneurship, Management, Buisness, Self Help

288 pages, Kindle Edition

First published October 8, 2007

About the author

An entrepreneur since the age of 21, Gino has always had an obsession for learning what makes businesses and entrepreneurs thrive.

At 25, Gino took over the family business, which was deeply in debt and in need of help. After turning the company around and running it for seven years, he and his partners successfully sold the company.

Gino then set out to help entrepreneurs and leaders get what they want from their businesses.

Reviews

[M.L. · Rating 4 out of 5]

"This Review Goes to 11"

Traction gets 4 stars for being the very bestest management book I have read. Unfortunately, that's a scale that maxes out at four. Thus I've proven that business management literature is the antithesis of SpinalTap.

Here's what Traction does right: Everything. There are clear plans and tools and strategies for getting a business at least looking in the right direction. How do I know? I've been using them, and they seem to be working. At least nobody's punched me yet - which might be as good as one could expect for anybody who takes a consultant's advice.

Here's what Traction does wrong: Cute-ness. This isn't really a severe flaw - more likely it's a problem of the genre. Everything must have a special name in business books. It's a rule. "TO DO LIST" is far too simple, and wouldn't sell any books. "ACCOUNTABILITY ACTION MATRIX" sounds like an MBA, and an MBA = smarter than me. (this is not a real example from Traction. it's what English majors call hyperboleeeeeeeeeee - which means using too many letters to make a point.)

Soooo, if you were really bad in a past life, and you now find yourself having to manage an organization, I highly recommend that you read this book. Also, "Five Disfunctions of a Team". Between those two books, you should at least have the skill set necessary to steer a small financial management company through the worst stock market since the Depression. Or so I've heard.

[Tim · Rating 5 out of 5]

This is by far one of the most important books I have read as an entrepreneur and business owner. I have now read it 4 times and have built my business process based on this framework. There is so much to this book. I wish I would have had it 20 years ago when I started my first business. The first time through, you will catch the main points, but miss many details. It is all there, though. I recommend reading through quickly the first time just to get the concept. Then go back through, reading slowly, paying close attention to details. Then cross-reference the tools with the website for maximum effectiveness. Any business owner can increase their success by implementing this system, or even bits and pieces. Highly recommended.

[Mark Villareal · Rating 4 out of 5]

This book provides resources and tools to assist anyone in business to execute steps for consistent success. The thought process and realities have been discussed for years. The author does a good job of bringing them together for the reader to gain perspective for their industry and business. Many business leaders forget to place a key focus on repeatable systems and processes that systematically drive long-term success.

[Nick Richtsmeier · Rating 2 out of 5]

This is not a review of the EOS management system explained in the book. This is a review of the book itself. EOS may well be a good system, but this book would not be sufficient for implementing it. I believe that a qualified EOS implementer may be able to use the tools from TRACTION to provide value to a small business, but the book itself stands alone quite poorly.

The book, in the end, acts as an advertisement for Mr. Wickman's consulting practice and software. He goes to great lengths to explain how hard he has worked and how successful his clients are because of him. All of this may be true and germane, but does not help the reader in any way. (Nor does it make for a pleasant reading experience.)

He borrows (with accreditation) ideas from betters who were more effective at explaining them. His tools may be revolutionary in practice, but come off as pedantic in written form. Without an objective third party managing the human element required for success in TRACTION, I have a difficult time seeing how the toolkit wouldn't create dangerous rabbit trails for a leadership team.

I know people who have worked with an EOS implementer to some success and I can see the applicability of his reformatting of the Rockefeller Habits as a useful tool.

[Christian Schultheiss · Rating 3 out of 5]

Having recently taken a position with a bit more employee oversight and responsibilities, I’ve found myself like with all things wanting to read up and learn a bit more on topics such as this in which I’m not fully familiar and you know what this Gino did a pretty darn good job cultivating and putting together this small but dense and heavily insightful guide. Now being a book like this it’s not winning literary awards or captivating in the traditional sense, but it really does break down EOS, managing on a personal as well as business scale, and even how to just better manage yourself in the workplace to get that traction you always knew you needed. This wasn’t perfect but a great read and a pretty resourceful book. 3.75/5

[Jim B · Rating 3 out of 5]

This book is very popular in business circles. I can see why. If you have ever tried to get a group of leaders organized but stumbled on the definitions of "goals," and "objectives" etc., you know that the vocabulary of planning and strategy are not universal. This book provides its own vocabulary (some of it trademarked) so everyone is clear on what each part is, how it is defined, why it is needed, etc. It also provides a tried and proven system of getting a entrepreneurial enterprise on the path to achievement / success by acting the "vision" and the "goals" and the rest.

I read the book as preparation for ministry planning. We will use some of the same language. But I wish that there was a version of this book for ministries, or at least for nonprofits. I've been taught the ideas in this book for earlier ministry planning events and I know their value. But I also miss the voice of Jesus and the challenge of leading the church as elements of this training.

For example, Gino Wickman warns against consensus as a way to govern. Leaders lead by making decisions. Having grown up in the Christian Church, I have experienced the truth of this Fortune magazine quote of Jim Collins, "no major decision we've studied was ever taken at a point of unanimous agreement." I don't think you need total agreement (if that's the definition of consensus) but many church leaders -- adopting business strategies -- fail to realize that the members of the congregation are not their employees or clients, but fellow servants of Christ who deserve to be informed of the issues of the church (before decisions are made and with the humility that someone among Christ's people may have insight) and after action has been taken, deserve to have the reasons for the actions explained. I've heard congregation leaders say, "If they don't like our decisions, they can elect someone else." Decisiveness is expected of us as leaders, but Jesus Himself set different standards for leadership.

On the other hand, just as knowledge of computer and Internet resources can be a great blessing to a church, and there is nothing about those in the Bible, so there is much about organizing to achieve a goal that is not mentioned, much less commanded or forbidden by God. We have freedom to organize and plan as seems to be the best way to lead. For that purpose, the structures offered by this book offer many useful concepts.

One that I particularly enjoy is stating what your company's (ministry's) 3-5 core values are. Looking at the message I emphasize to others, here are the core values of my work:

1. Compassion for the “under served” – those often neglected, or with obstacles to usual ministry
2. Cooperation / Teamwork – together with our partners we can do more than working on our own
3. God has a way for His people to serve special needs – we can help!
4. Outreach -- Local special needs ministry is a call to reach out to others with those needs
5. Body of Christ -- It’s important for people with special needs to serve, not just be served

I hope that this illustration shows how a suggestion in a business manual can lead to some significant reflection and focus on the way the people of God serve the Lord.

[Chad · Rating 5 out of 5]

One of the best business books I've read! It provides a comprehensive "operating system" (EOS) for running a business. See EOS Model.

The book promises to help "leaders run better businesses, get better control, have better life balance, and gain more traction" with a functional, cohesive team. It's based on human nature; how people really operate. Wickman has been refining this system in the real world for over 20 years with over 400 clients.

Here's a great summary from the book:

"In summary, successful businesses operate with a crystal clear vision that is shared by everyone. They have the right people in the right seats. They have a pulse on their operations by watching and managing a handful of numbers on a weekly basis. They identify and solve issues promptly in an open and honest environment. They document their processes and ensure that they are followed by everyone. They establish priorities for each employee and ensure that a high level of trust, communication, and accountability exists on each team."

There are many free EOS tools.

I've noticed other business owners mention it. It builds on popular business books by authors such as Jim Collins, Patrick Lencioni, Verne Harnish, and Stephen Covey.

Notes
Vision
Download V/TO template.

Core Values
List 3 people (preferably from your company) who, if you could clone them, would lead you to market domination. List characteristics, qualities, actions those people embody. Narrow values to 5-15, then pick the 3-7 truly core (fewer is better). Communicate values to company, backed by 3-5 examples of each.

Core Focus
Find focus, stick to it, devote resources to excelling at it. It's the combination of talents, passions, leadership. Why does your organization exist? What is its purpose, cause, or passion? You should be able to take it into any industry. What's your organization's niche?

10-Year Target
Choose how far out you want to look (5-20 years). Determine revenue, then specific, measurable target that creates excitement for everyone in company.

Marketing Strategy
Choose target market (demographic, geographic, psychographic). Create The List of perfect prospects.

3 Uniques
Differentiators, value proposition. List everything that makes your people, company, service. What do ideal customers think is unique about you? Ask them. Pick the 3 that, in combination, are truly unique to you.

Proven Process
Proven way you provide your service. Create 1-page visual showing each step (touch point) from 1st interaction to post-sale follow-up (3-7 major steps). Add 2-5 talking point bullets under each step. Name it, or call it "Our Proven Process." Have salespeople show it to prospects.

Guarantee
Pinpoint an industry-wide problem (service or quality problem) and solve it to ease prospects' minds. Think of prospects' frustrations, fears. Can call it promise instead.

3-Year Picture
Pick future date at end of calendar year 3 years from now. Set future revenue, profit, specific measurables (number of clients, units produced, etc.). Write what company will look like (number and quality of people, resources, operations, systems, service mix, client mix, etc.). Have each leader describe their role in that timeframe.

1-Year Plan
Pick future date within calendar year. Set year's revenue, profit, specific measurable. Choose 3-7 goals (top priorities) to hit 3-Year Picture. Budget for Plan.

Quarterly Rocks
Top quarterly priorities based on 1-Year Plan.

Issues
Identify all obstacles to your targets. They'll emerge as you work through previous steps; capture them. An issue is any unresolved problem, idea, or opportunity.

Shared By All
Communicate vision to everyone in company. All must understand and share. Have a quarterly state-of-the-company meeting to cover past, present, future and review V/TO. Have each dept. review V/TO quarterly.

People
Right people share core values and culture, make company better. Right seat means each person is in area of greatest skill, passion. Use People Analyzer to rate each person according to core values (+, +/-, -). Compare to your "bar" (minimum standards). Use Analyzer in quarterly reviews. Offer underperformers 3 strikes to improve.

Accountability Chart
3 major functions: Sales & Marketing, Operations, Finance & Admin. These functions can split (Sales, Marketing, Project Management, Customer Service, Finance, Admin, IT, HR). May be 3-10 major functions. Only 1 person can be in charge of each function. Define 5 major roles for each. Sample Accountability Chart. When reviewing chart, ask: Will this structure get us to next level? Are right people in right seats? Does everyone have enough time?

Visionary: creative, solves big problems, culture-focused, emotional. Only about half of organizations have one.

Integrator: leads, manages, runs company, removes obstacles, integrates major functions; accountable for profit & business plan; logical. All organizations need one.

GWC
Get it, Want it, Capacity to do it. Each person must truly understand their role, culture, systems; genuinely like job; have time and mental, physical, emotional capacity to do job well. Include GWC in People Analyzer (as yes or no). Must get "yes" on all 3 (GWC).

Data
Scorecard
List 5-15 (closer to 5) categories of numbers that you must track weekly to have absolute pulse (revenue, sales activity, AR, AP, production status, etc.). Use 1st step in process (e.g., trace sales back to leads or proposals). List who's accountable for each number. Fill in week's goal. Review weekly to see trends. Scorecard template.

Everyone has a Number
Give each person a number they're accountable for. Numbers create accountability, clarity, teamwork. Examples: sales/week, unresolved customer issues, turnaround time, on-time, margin, client satisfaction, quality standards. Look for numbers related to roles for their function.

Issues
Issues List
3 types of Issues Lists: V/TO (not high priority; issues for future quarterly meetings), weekly leadership (strategic; only what can't be solved at departmental level), weekly departmental.

Issues Solving
Pick top 3 issues. Identify: clearly identify real/root issue. Discuss: discuss without tangents. Solve: put solution on someone's weekly To-Do List. If time allows, repeat for next few issues.

Process
Core Processes
Have person who's accountable for each core process document it. Document the high-level 20% that produces 80% of results. Each doc will be 2-10 pages. Common processes: HR, marketing, sales, operations (can contain 1-3 others, e.g., project management, production), accounting, customer-retention. Combine all docs and title "The CompanyName Way." Use for reference and training.

Followed by All
Create clear Circle of Life visual that shows people how new processes form system that will make their lives easier and company better.

Traction
Rocks
Review V/TO. List everything that must be accomplished by end of quarter. Narrow to 3-7 (closer to 3) specific, measurable company Rocks. Assign owner of each. Next, each leader sets own Rocks, starting with those assigned in previous step, and adding own. Rocks not assigned can move to V/TO Issues List. Create Rock Sheet with prioritized company Rocks (and owners) and individual leaders' Rocks. As new ideas arise during quarter, put on V/TO Issues List. Also have each dept. set dept.-level and individual Rocks following same process. Those not in leadership should have 1-3 Rocks.

Quarterly Meeting Agenda (Leadership)
Each person brings V/TO, issues, proposed priorities. Meet close to quarter end.
1. Segue: each person share best business and personal news from past quarter, what's working and not.
2. Review previous quarter: review numbers and mark Rocks done or not. Aim for 80% completion.
3. Review V/TO.
4. Establish next quarter's Rocks.
5. Tackle key issues: ask team for issues. Then work through V/TO Issues List using Issues Solving.
6. Next steps: discuss who's doing what, messages to share with company.

Annual Meeting Agenda (Leadership)
Each person brings V/TO, proposed budget, thoughts on goals. Do this the day before last Quarterly Meeting of year.
1. Segue: each person share 3 business accomplishments from past year, 1 personal accomplishment.
2. Review previous year: review goals & numbers and mark goals & last quarter's Rocks done or not done.
3. SWOT/Issues List: each person share company SWOT and put issues on V/TO Issues List.
4. V/TO: create new 3-Year Picture and 1-Year Plan.
5. Establish next quarter's Rocks.
6. Tackle key issues from V/TO Issues List.
7. Next steps.

Weekly Meeting (Leadership)
Meet for 90 minutes. Review Scorecard. Numbers not on track go to weekly Issues List. Review Rock Sheet and report each as on track or off track. Off track Rocks to go to weekly Issues List. Review weekly To-Do List (commitments made over last week) and mark done or not. Spend 1 hr solving issues, starting with top 3 priorities.

Have each dept. hold weekly meetings for 30-60 mins, spending half of time on issues.

Pulling it All Together
Fill out Organizational Checkup at least twice yearly. Put gaps on Issues List.

Implementation Order
1. Accountability Chart (& People Analyzer, GWC)
2. Rocks
3. Meeting Pulse (& IDS, Level 10 Meeting, Quarterlies, Annuals)
4. Scorecard
5. V/TO (& core values, core focus, 10-year target, marketing strategy, 3-year picture, 1-year plan)
6. 3-Step Process Documenter
7. Everyone has a Number

[Stephen · Rating 2 out of 5]

I left my previous job because I was frustrated, not just with the department I was working with, but the whole organization. I was looking for a reason to find out why I was stressed, felt like I wasn't getting anything done, and was wondering why the organization seemed to have so many initiatives, but failed in accomplishing any of them.

Over a year later, I started working for an organization that uses Gino Wickman's EOS. However, several years later, I felt I was hitting another ceiling with similar but different frustrations that I felt over six years ago. So I felt it was time to read this from start to finish.

The book does drive home various points about how successful businesses run (though I feel his EOS is too focused towards real estate and possibly overly simplified SMBs - could you apply this to Theranos? Or NASA?) and I've seen the wisdom and adopted much of the practices.

However, I'm going to rate (from 1-10) the chapters wondering if he'll get to that 80% golden mark:

In Chapter 1 he makes his key sell of the Six Components: 6 - I get it but I'm not sold. I think it's oversimplified - not to the CEO of a company, but someone either as part of a leadership team or department head.

Chaper 2: Letting Go of the Vine: 8 - he hits the nail on the head. It's why you're likely reading this book.

Chaper 3: Vision. I had to laugh, because if you review the examples of everyone thinks what makes them unique they're pretty much the same. Whereas part of the V/TO has merit, I think it's often silly and oversimplified. I don't think it works with complex use cases: I'm going to give it an 8, because I see what he's aiming at, but too much of it was too buzz-wordy.

Chapter 4: People. Calling a People Analyzer a "tool" I think is overstating its worth. However, I think of it as a good way of telling whether someone really is the right person for your organization. Potentially over-simplified, and definitely geared towards certain types of businesses: 7.

Chapter 5: Data. Scorecard portion: 10. Everyone has a number: 4. Averages to 7.

Chapter 6: Issues. Honestly, probably one of the better ways to actually address the what goes wrong in an organization with a prescription on how to try and solve them.9

Chapter 7: Process. So grossly oversimplified: 1

Chapter 8: Traction. I will give a 9. I think this is where it all comes together, and I actually felt I got most of the benefit.

Chapter 9: Pulling it all together. Some weird stuff in here, but useful: 9.

Chapter 10: Goes of the rails a bit. I feel like it should be a recapitulation of what the EOS and how it can work for your organization, but there just some things in here that felt like were added on right at the end. Get's buzz-wordy again and I feel like its the sell of the individual rather than a process: 5.

So, the average comes in just under 7, which means it didn't quite get there for me.

That said, it's an interesting read, and I can see why this type of pitch to a company that feels it is struggling might embrace Traction. But at the same time, I feel a lot of the same comes from stepping back, taking a break, and looking at your organization to see what is and isn't working. The ideas have merit, but this book is far from revolutionary.

[Rob · Rating 3 out of 5]

Some books are 3 stars because they don't make an impression. This book is the opposite - it provoked a strong reaction from me, in good ways and bad.

I guess I'll start with the good: It's a lot of content. If you feel unsure about even a single aspect of your business, Gino's got an answer. That ranges across org, marketing, management, culture, and vision. It feels pretty cohesive, and honestly if you follow this book word-for-word, you'll probably build a decent business. It's an all-in-one starter kit.

At the same time, it feels divorced from reality? I just don't get the sense that the author has worked with enough companies to understand where things fall apart. At times it attempts to be theoretically perfect in a way that doesn't feel real or useful.

E.g., every fix has a jargony 3-letter acronym. In fact, there's even an acronym for fixes! "IDS" - Identify, Discuss, Solve.

If your management team needs the "IDS" acronym to simply have a conversation about work, maybe you should consider whether your teammates are adults or just 3 children stacked under a trenchcoat.

I think there's a lot that anyone could take from this book, but it requires you to be discerning about which things simply don't apply to your company (and there's a lot - I'd say 50% for me). The good parts are great. The others are too formal, too jargony, and too prescriptive.

Still a worthwhile read, but one that requires a lot of filtering.

[Lisa Woodruff · Rating 5 out of 5]

Watch my full YouTube video review here: https://youtu.be/XV8f9thObNk

The July book reviews are books that discuss the nuts and bolts of building a business. I also share some of the mentors I have chosen as I grow my own small business. Some of the books are from other business founders. Also check out the final Monday of every month when I share books from female business founders.

First in our business series are Traction: Get a Grip on Your Business by Gino Wickman and Get A Grip: How to Get Everything You Want from Your Entrepreneurial Business by Gino Wickman and Mike Paton.

As an entrepreneur, I am always looking for frameworks for my business and trying to grow myself as a leader. There is no road map for transitioning from a solo-preneur to having employees. The Traction model has 6 cogs in a wheel that work together to ensure a business has traction in growth and income. In the video, I share each of these six core ideas and how they apply to the Organize 365 Dream Team.

There are four books in this series, and I have read and benefited from all of them. I share how each of them has helped me to be a more effective business owner, and even some of my own mistakes and challenges in the video.

[J · Rating 2 out of 5]

I'm updating my review and my rating. Having gone on to read other organizational design and strategy books, I see some of the big shortcomings of this book. It's very formulaic in its approach. It approaches an organization as a linear "machine" that can be controlled rather than seeing it as it really is: a complex adaptive system that can only be "nudged" and learned about (like a garden).

I found Brave New Work to be much more useful and modern in its view of organizations.

[Larissa · Rating 3 out of 5]

A lot of this book is good. It lays out a clear way forward for a company that likely is without process and by and large winging it. Getting everyone on the same page, understanding the vision, etc is a huge win and I think possible following the steps outlined. I picked this up because I work for a company that uses this system and I wanted to know more about where some of the words, like "rocks" came from and now I think I understand some of where adherence could be improved. We do lack focus when it comes to rocks I believe and might float some thoughts up the chain.

This book was written over 15 years ago and some of it just didn't sit well with me. Some of the examples of "right people" reeked of hustle culture, like the person that was traveling and had a flight land late and made it to a meeting dressed correctly and on time (but probably without sleep and feeling like shit). There were also examples like Dominos 30 minute guarantee, which has been dropped as it proved dangerous and there were examples using Southwest as a model which has obviously had their share of failures as a company recently as well. I'd be curious to see an update to this book with more relevant examples.

[Grant Callen · Rating 5 out of 5]

Excellent management book. Now let’s see if I can implement this in my organization.

[Olivia Martinez · Rating 1 out of 5]

my boss made me read this

[Karla Osorno · Rating 3 out of 5]

Rating 3.25 stars.

Traction, Get a Grip on Your Business was recommended in the Strategy Hour podcast. I picked it up to get a grip on some business ventures I have started. Much of it was a review of concepts I used in 20+ years in corporate jobs. It was helpful to see those principles and systems in context of operating a small business.

Gino Wickman organizes the book well. Wickman describes each of his six key components that make up The Entrepreneurial Operating System in a linear way to help with understanding. Then he gives a chapter for implementation order. So read the book through and then use the getting started chapter to implement, referring back to the concept chapters as needed. It is a solid system.

The examples show the results from companies that have implemented the principles and practical applications in this book to get improved results. From my own business experience I believe this system can help business owners and leaders to get traction. Read and apply this if you own or lead in a small business.

[Ivan Pinatti · Rating 5 out of 5]

Great book, I had the opportunity to work in a company that used the processes described in the book and I can assure that if they are implemented properly they work.

[Caryn · Rating 5 out of 5]

This provided so much clarity around how processes are used and necessary to keep moving forward and expanding your business. 🎧

[Pavel Annenkov · Rating 5 out of 5]

О ЧЕМ КНИГА:
Как превратить свой бизнес в систему и сделать все процессы прозрачными и открытыми. Джино представляет в книге свою авторскую методику управления компанией - "Предпринимательская операционная система" (Entrepreneurial Operating System — EOS). Она состоит из 6 элементов: Видение, Люди, Данные, Проблемы, Процесс и Управление и чем то похожа на подход Верна Харниша из его книги "Развитие бизнеса". Система Джино Викмана показалась мне более простой, но в тоже время чётко бьющей в самые важные места в бизнесе. Например, один из элементов его системы - это системный подход работы с проблемами, которые регулярно возникают в каждой компании. О них почему то большинство авторов бизнес-книг забывают.

КАКАЯ БЫЛА ЦЕЛЬ ЧТЕНИЯ:
- Разобраться какие еще есть инструменты я могу внедрить в управление компаниями, кроме тех, которые я сейчас использую.

ГЛАВНЫЕ ВЫВОДЫ:
- Часто рост бизнеса останавливается потому что не развивается команда ключевых сотрудников. Надо это отслеживать и сразу переключать свою деятельность с работы над системой на работу с людьми.

- Сотрудники должны услышать от руководства видение и цели компании 7 раз, прежде чем они в первый раз поймут их. Так устроены люди. Не надо думать, что я слишком мало говорю о целях и видении. На самом деле, даже если мне кажется, что это много, то этого всё равно мало)

- Структура компании - живой организм и должна изменяться под задачи компании. Хороший вопрос, который надо себе задавать в начале каждого года - "Какая должна быть структура у моей компании, чтобы достичь заданных годовых целей?"

- Надо перестать разговаривать с сотрудниками о текущих делах абстрактным языком. При оценке деятельности, которую можно измерить, надо говорить только языком цифр.

- Невозможно построить успешную компанию без вывода сотрудников из зоны комфорта.

ЧТО Я БУДУ ПРИМЕНЯТЬ В ЖИЗНИ И БИЗНЕСЕ:
- Буду анализировать и перерисовывать структуру компании в начале каждого года. А если будет быстрый рост, то и чаще.

- Разработаю вместе с партнерами главные цифры для каждого сотрудника.

- На еженедельное совещание каждый должен приходить минимум с одной проблемой для обсуждения, иначе до совещания не допускается.

- Внедрю новый формат квартальных совещаний.

ЕЩЕ НА ЭТУ ТЕМУ:
Верн Харниш "Развитие бизнеса"

[Matt Crumpton · Rating 5 out of 5]

If you manage an organization of 5 or more employees, the Traction EOS system is a gamechanger. My company has fully implemented the system and it has produced outstanding results, not to mention peace of mind.

There are 6 components to running a business. That's what the book is focused around. It's all great stuff. But, as a practical matter the biggest/most notable changes to our business have been:

- Things get done with nothing slipping through the cracks. The weekly recurring meetings + to dos + rocks focuses everyone's attention towards what matters.

- The most important things get done first. Quarterly meetings focus our attention on our problems/Issues and we then dive in to details to identify and resolve the real underlying issues.

- Life becomes less stressful. When you have unresolved long term problems + projects you have been meaning to get around to + new ideas+ daily fires, you deal with the fires first. And, if you are like me, you feel tremendous pressure to resolve everything immediately so that it will get done and not evaporate in to the shadow of a good idea you can vaguely remember. With EOS, we say "Put it on the list." Then, we prioritize those issues each quarter. This means that I no longer feel as much pressure because I trust the EOS system to prioritize issues and projects on a quarterly basis.

- We get way more done, faster. With 4-6 rocks (90 day specific measurable project in addition to normal responsibilities), that means the company gets 4-6 X Each Employee more things done each quarter.

I enthusiastically recommend this book and the system it teaches. It has materially improved my business and life.

[Jason Agnoli · Rating 5 out of 5]

To keep it brief:
Traction is a very practical book on how to organize and run a business. It’s all about getting the right people in the right seats/jobs and keeping everyone in the organization on the same page. Traction also dives into organizational problem solving and some organizational planning techniques. Good book, would recommend to any business owner/executive/manager.

[Addalai B · Rating 3 out of 5]

I’ve gone back and forth on this one. Like most how-to books, I think it oversimplifies, but I like the concept of Rocks (OKRs, KPI, etc) and articulating core processes is so vital for repeatability. I doubt the people management section a bit—I think there’s so much more to be said about the “right people, right seats” concept and the power of core values—but overall it’s a good foundation.

[Katerina Trajchevska · Rating 5 out of 5]

Practical guide for setting up strong processes in your business and regularly validating the progress towards achieving your goals and vision.

As the author says, it's not enough to read the book - you need to do the work. Highly recommended.

[Jim Tincher · Rating 5 out of 5]

Traction introduces the Entrepreneurial Operating System (EOS). It's a powerful system. However, I read this book twice, and then had to have my team read it, then assign somebody to lead the efforts, before we fully took advantage of it. The book can only take you so far!

[Brian · Rating 5 out of 5]

Excellent. If I could give this book 7 stars, I would. Essential reading for anyone leading a business or organization.

[Joe · Rating 1 out of 5]

Not much to say. It's a bunch of nonsense trying to disguise itself as a business/management book. Read the book Rework instead.

[Victoria Lynn · Rating 5 out of 5]

An awesome model and one I can't wait to implement.

[Kenzi Didericksen]

Corporate Kenzi has entered the chat. Yes, obviously, I’m counting this toward my reading goal.

[Ian Keim · Rating 5 out of 5]

This book offers incredible clarity on systems to put into place to actually get something moving in business. Loved it!

[Aaron Riobe · Rating 5 out of 5]

damn. this is like, THE business book. all of the things that seemed superfluous to me--how do you make personnel decisions, how do you decide what's best for your work, how do you decide when to fire people, how do you systematize your work processes, how do you create buy-in, how do you know what roles are best for what people, how do you consistently and effectively tackle work issues--Mr. Gino Wickman makes all of it crystal clear with an easy to follow, practical book.

5 stars

[Denis Vasilev · Rating 5 out of 5]

Понятный фреймворк управления малой и средней компанией. Цели, встречи, команда, данные, прогресс, решение проблем. Похоже на фреймворк Харниша. Из минусов - значки торговых марок к каждому тривиальному термину