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The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution
Rethink, rebuild, and re-energize your relationship with every customer for ultimate success in today’s Metail economy
Armed with computers, tablets, smartphones, and social media, today’s consumers have revolted against the marketplace status quo. Demanding a voice, and sometimes a hand, in the products they buy, these digitally empowered consumers―"Me's"―have inverted the traditional power dynamics of retail into Metail. To put it simply, your customers are now in charge, and you must recognize and embrace this fact in order to survive in new Metail economy.
From Joel Bines, one of today’s top retail brand thought leaders, The Metail Economy provides innovative methods for connecting with the Me-centric consumer and shows how to thrive in this consumer revolution. Bines provides examples of companies that have failed to address the Metail paradigm, along with those that are on the right path, clearly illustrating how the traditional power dynamic has inverted and why it matters for business survival.
Bines offers six proven models you can use to cultivate and serve highly informed and empowered customers in the Metail
CurationCustomizationCategory ExpertiseCostConvenienceCommunity
Bines explains why you shouldn’t pigeonhole your business into one model, but rather develop a deep self-awareness about how your organization is viewed and valued by your customers―and focus your efforts accordingly.
Whether you’re the CEO of a global organization or starting your own clothing boutique, you must become a Metailer―and this groundbreaking book will show you how.
Armed with computers, tablets, smartphones, and social media, today’s consumers have revolted against the marketplace status quo. Demanding a voice, and sometimes a hand, in the products they buy, these digitally empowered consumers―"Me's"―have inverted the traditional power dynamics of retail into Metail. To put it simply, your customers are now in charge, and you must recognize and embrace this fact in order to survive in new Metail economy.
From Joel Bines, one of today’s top retail brand thought leaders, The Metail Economy provides innovative methods for connecting with the Me-centric consumer and shows how to thrive in this consumer revolution. Bines provides examples of companies that have failed to address the Metail paradigm, along with those that are on the right path, clearly illustrating how the traditional power dynamic has inverted and why it matters for business survival.
Bines offers six proven models you can use to cultivate and serve highly informed and empowered customers in the Metail
CurationCustomizationCategory ExpertiseCostConvenienceCommunity
Bines explains why you shouldn’t pigeonhole your business into one model, but rather develop a deep self-awareness about how your organization is viewed and valued by your customers―and focus your efforts accordingly.
Whether you’re the CEO of a global organization or starting your own clothing boutique, you must become a Metailer―and this groundbreaking book will show you how.
257 pages, Kindle Edition
Published January 25, 2022
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Displaying 1 - 3 of 3 reviews
July 4, 2022
This books is about making meaningful connections with customers, aimed at retail companies. It discusses that you have to focus on one of the “C’s”: Curation, Customisation, Category Expertise, Cost, Convenience or Community. Don’t try to do everything at once, but focus. I agree with the main message of this book and can see how it would be helpful to retail businesses.
However, it bothered me a bit throughout the book that the author acts as if everything is black & white. For example he says that you don’t have to provide customers with an excellent customer service as long as you adhere to the “C’s”. Then, only in the final chapter he explains that it is not as black and white. A little more nuance throughout the chapters would be nice. Moreover, this book didn’t really add value for me. The theories discussed, even though factually they seem alright, are one of the first courses you would get in business school. I think this whole book could have been just one chapter of a book, but not a whole book.
I guess I just expected a bit more of it. But it’s not a bad book in itself.
Quotes: “What glue will hold your me’s together?” & “You are not smarter than your customer.”
However, it bothered me a bit throughout the book that the author acts as if everything is black & white. For example he says that you don’t have to provide customers with an excellent customer service as long as you adhere to the “C’s”. Then, only in the final chapter he explains that it is not as black and white. A little more nuance throughout the chapters would be nice. Moreover, this book didn’t really add value for me. The theories discussed, even though factually they seem alright, are one of the first courses you would get in business school. I think this whole book could have been just one chapter of a book, but not a whole book.
I guess I just expected a bit more of it. But it’s not a bad book in itself.
Quotes: “What glue will hold your me’s together?” & “You are not smarter than your customer.”
March 19, 2022
Excellent. Great insights and well written. I would highly recommend to anyone who rinds a consumer oriented business.
May 29, 2022
A short and easy read book with great insights and real life examples for the consumer facing businesses.
Displaying 1 - 3 of 3 reviews