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Radically Human: How New Technology Is Transforming Business and Shaping Our Future

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Technology advances are making tech more . . . human. This changes everything you thought you knew about innovation and strategy.

In their groundbreaking book, Human + Machine, Accenture technology leaders Paul R. Daugherty and H. James Wilson showed how leading organizations use the power of human-machine collaboration to transform their processes and their bottom lines. Now, as new AI powered technologies like the metaverse, natural language processing, and digital twins begin to rapidly impact both life and work, those companies and other pioneers across industries are tipping the balance even more strikingly toward the human side with technology-led strategy that is reshaping the very nature of innovation.

In Radically Human, Daugherty and Wilson show this profound shift, fast-forwarded by the pandemic, toward more human—and more humane—technology. Artificial intelligence is becoming less artificial and more intelligent. Instead of data-hungry approaches to AI, innovators are pursuing data-efficient approaches that enable machines to learn as humans do. Instead of replacing workers with machines, they're unleashing human expertise to create human-centered AI. In place of lumbering legacy IT systems, they're building cloud-first IT architectures able to continuously adapt to a world of billions of connected devices. And they're pursuing strategies that will take their place alongside classic, winning business formulas like disruptive innovation.

These against-the-grain approaches to the basic building blocks of business—Intelligence, Data, Expertise, Architecture, and Strategy (IDEAS)—are transforming competition. Industrial giants and startups alike are drawing on this radically human IDEAS framework to create new business models, optimize post-pandemic approaches to work and talent, rebuild trust with their stakeholders, and show the way toward a sustainable future.

With compelling insights and fresh examples from a variety of industries, Radically Human will forever change the way you think about, practice, and win with innovation.

318 pages, Kindle Edition

Published April 26, 2022

61 people are currently reading
387 people want to read

About the author

Paul R. Daugherty

7 books22 followers

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Displaying 1 - 11 of 11 reviews
Profile Image for Adam Housley.
395 reviews2 followers
May 2, 2022
Is a primer for the AI/ML space, I’d give it 4 stars, but for someone familiar with the impact of AI/ML I didn’t find the book terribly challenging.
Profile Image for Alan.
809 reviews10 followers
July 21, 2022
I tend to shy away from "business" books as for the most part they deal in generalities ("increase profits by cutting costs....I'll show you how!"); lack context (which market does this company play in?) or inundate the reader with inside jargon ("looking at synergies in a cross-pollinated ecosystem..."). Fortunately this book does none of that! Plus it addresses a real-world issue that isn't just a business issue. Artificial Intelligence. It's a scary couple words and an even scarier concept. So many misconceptions - first being that a lay person cannot understand it. At the outset of the book, the authors break down the concept into plan English and demystify it. The second being our lives will be overrun by AI making all our decisions. This is the most crucial take away from the book - that is NOT the case. The entire premise of the book which is addressed so skillfully is that humans and AI are inseparable. One does not exist without the other and each makes the other better in some way. Whether through climate change models, better health care outcomes or more efficient pricing, we co-exist.

As noted above, one of the major shortcomings of a lot of books on this topic is the lack of real and relatable examples. Oftentimes there's one or two case studies and the reader is expected to extrapolate from that. The authors here provide a vast array of studies across all types of industries (electronics, fashion, health care, insurance, etc.), which adds credibility and relatability to work. Plus in each case study there is context - so essential in grasping the concepts.

Lastly, as noted, it's written in plain English - very little jargon (though I did have to Google "Bayesian" but I should have paid closer attention in stats class). The tone of the writing is as if you're having a conversation with the authors - they are talking TO you, not AT you.

This is obviously a complex and evolving technology and it's refreshing to read about it in this way -not with writers who feel they have all the answers, but with writers who know how to pose the right questions.
Profile Image for Nette.
295 reviews
March 29, 2022
Radically Human by Paul Daughtery and H. James Wilson discusses how the use of AI will be assisting employees, not taking over their jobs, but also be helping companies and businesses step ahead and apart from competitors who are taking the steps to radically embark towards the future, a future that is literally already here. With everything that you hear with AI and the onslaught of new technology that is just bombarding us constantly, there is a nervous aspect to all the great things it can possibly do. The trust issues that AI has created are discussed with the biases of the programmer, the kind of information that is being given to the A.I. so I was happy that it was discussed in Radically Human, chapter 6. The case studies that I enjoyed are the pharmaceutical ones like Moderna and how they pivoted to assist and help during the pandemic in their vaccine.
Profile Image for Sylvia.
45 reviews
December 17, 2024
this was my subway read going into work and def made me feel intelligent BUT keep in mind I’m just a 20-something year old girl with no tech background or really interest lol. this would’ve been better suited for someone in leadership with a lil technical background, not me 🤣 a bit too saturated in examples without laying the groundwork conceptually but again maybe unique to me bc I don’t have the background. not my most enjoyable read but not because it was a bad book! Just not my type of book lol give me my Sally Rooney stuff
448 reviews
November 27, 2023
Many business examples, mostly of artificial intelligence. None that were incredibly insightful for anyone in touch with the news. Seems like a book that was written by authors in need of a book to further consulting or academic careers. This was unlike other books that aim to enlighten individuals with novel and interesting subject matter others haven’t yet tackled.
Profile Image for Mizuki.
193 reviews
July 22, 2023
I always enjoy reading such a book regarding new and futuristic technologies. I believe AI and humans can collaborate a lot in the near future and will make a great world, though it may be a little too naive.
Profile Image for Azie Sajaeei.
49 reviews2 followers
May 27, 2022
Rate: 4 🌟

QOTD: How do you imagine our working life in future? Are we currently living in it?

This book provides a business plan for companies to strive in future. The authors take on today’s complex and rapidly changing business and how technology has been brought in to transform the innovation of businesses.

They also discussed and explained the importance of AI in assisting the staffs by not taking over their human roles. The implementation of technology and AI in companies would be a radical step towards future. In order to step up our level, one must able to be brave and learn about our future. Therefore, it is compulsory for top leaders to be aware of the innovation.

Every chapters come with case study as an example. The one I favour the most will be the pharmaceutical case done by Moderna and Pfizer and the way they were gaining datas using deep learning to assist and basically help the world during the pandemic with the vaccination program. And must I say, they were fast too!
Profile Image for Edwin Goh Wei Qian.
42 reviews2 followers
February 21, 2023
This book emphasises the role of humans in global technological trends, proposing the IDEAS (Intelligence, Data, Expertise, Architecture, Strategy) framework as a human-centred approach to developing a harmonious digital society. I think it's more useful to read this alongside another book, 'Radical Help' by Hilary Cottam because there are some overlapping takeaways that policymakers can use to think about the digital transformation of public services. Overall, I rate it 3.5/5 because some of the examples are a little too technical and dry for me to read through.
This entire review has been hidden because of spoilers.
Profile Image for Paul.
1,284 reviews30 followers
June 4, 2023
Devoid of any value, a marketing puff piece written to bamboozle business people with no grasp of technology. Everybody has to make a living but I hope the authors have pangs of conscience for writing this.
Profile Image for Harrison Dempsey.
111 reviews
April 10, 2023
This was a decent primer and overview, but I think I should've started my deep dive into this space here. Good ideas but it's been said better elsewhere.
Displaying 1 - 11 of 11 reviews

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