10cc: The Worst Band In The World is a comprehensive account of one of the 70's biggest bands rise and subsequent quick and long fall. Despite almost being written out of history at times, 10cc were undoubtedly enormous for several years, achieving both commercial and artistic success with singles and albums. OK, they got a little to clever/clever at times, but those first few albums were all very good and Sheet Music remains a genuine classic. And their most famous single, I'm Not In Love, really did sound like nothing ever heard before at the time.
Despite the band splitting into two in 1976, remaining members Eric Stewart and Graham Gouldman initially weathered the storm as their more adventurous former colleagues, Godley & Creme, buggered off to play with their recently invented Gizmo instrument on a somewhat pretentious triple album. As late as 1979, Stewart and Gouldman were sitting pretty at the top of the UK singles charts with Dreadlock Holiday, but after that they barely troubled the charts in their home country again. It was a pretty brutal decline to be honest. Meanwhile, by that point G&C had not only got their act together to become leading video makers, they were also having hits despite having given up the rights to the 10cc name.
All this is told in great detail by Newton and while it's interesting, it's also a little bit sad at times to read of various fallings out and to think what could have been had the classic four piece only just take a break rather than calling it a day. What was probably their greatest strength - four fabulously talented individuals - was probably also their downfall. Something had to give.
Newton continues the story up to 2020, though he could have probably cut some of the closing pages - the listing of lots of cover versions and samples should have been put at the end of the book alongside the discography and the gig lists rather than slowing the book down. Still, that's a minor gripe as this book undoubtedly does the 10cc story justice x