The title is a bit misleading. The promoted strategy is not new or safe, but it is definitely audacious.
Years ago, this book was my first real introduction into the theory of lifecycle investing, so I am grateful to it for that. However, I am not a big fan of the strategy Ayres and Nalebuff propose, nor do I like the optimistic way they paint it.
The strategy is to leverage your stock portfolio when young (the recommendation was 2 times your equity) to get closer to your true optimal investment fraction since many people have an implicit investment in their future income (human capital). However, the potential risk of one's human capital was not thoroughly examined nor considered during the author's simulations. The authors cite a couple of early studies stating the correlation between human capital and stock returns is low. But later studies (such as Benzoni et al., 2007, among others) call this into question (and were available at the time of publication). The book does not mention this at all. Plus, the risk of one's human capital is largely dependent on their job. The opposite recommendation may be more appropriate for someone with a riskier income that is connected to the stock market. The book suggests that young investors in particular should use a lot of leverage, yet these people have highly uncertain human capital.
The strategy is based on Merton and Samuelson's claim that an investor should have a constant fraction of their wealth in stocks. It was not mentioned that this model is based on many crucial assumptions, some relevant ones being that investors have constant relative risk aversion, that they consume a constant fraction of their wealth (this never happens in practice), that they are not habit-forming, and that the risk-free asset does not change over time. When these assumptions are relaxed the optimal lifecycle strategy can change significantly.
Ayres and Nalebuff do not assume that investors consume a constant fraction of their wealth, but they do assume that investors consume a constant fraction of their income. In practice, investors often experience shocks to their consumption, such as when a large unexpected expense pops up.
The recommendation of going from up to 200% equities all the way down to something like 50% is also extreme in terms of degree. Even models that predict higher stock allocation when young often only recommend a slight increase, not a 4 times increase. Overdoing it can make things way worse, even if the underlying idea happens to be correct.
The book is easy to understand and is clearly an introductory text. Despite this, the extremity of the strategy combined with the lack of mentioning its possible flaws make it very dangerous to beginners who don't know better. This puts the book in a weird place, where it is too basic to be intended for experts but too dangerous for beginners.