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Design-Centered Entrepreneurship
Grounded in extensive research and field testing, Design-Centered Entrepreneurship presents a concise problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, creating business solutions, and sustaining success and an entrepreneurial culture. Drawing on methodologies from the world of design, the book helps students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers. This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials. The digital supplements include a virtual creative problem-solving profile, slides, and an instructor manual. Design-Centered Entrepreneurship is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking.
332 pages, Paperback
Published May 6, 2022
5 people are currently reading
18 people want to read
About the author
Min Basadur
7 books3 followersMin Basadur is Professor Emeritus of Innovation at McMaster University, Canada, and founder of Basadur Applied Creativity.
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Displaying 1 - 2 of 2 reviews
October 26, 2022
Min Basadur, Michael Goldsby, and Rob Mathews score with their new book, aptly titled Design-Centered Entrepreneurship. The book thematically is at once timeless and decidedly postmodern in terms of specifics, offering a broad and dynamic overview of how to differentiate one’s self within the corporate jungle. As Basadur, Goldsby, and Mathews repeatedly demonstrate, the kicker is maintaining a skintight balance between certain technical and presentational aspects everyone must be well-versed in for guaranteed success percentiles, whilst simultaneously using said understanding to pick and choose the process according to one’s own, informed observations and opinions. “No matter where you look around the world today, entrepreneurs face a common challenge: The need to stand out from their competitors and win over customers,” Basadur, Goldsby, and Mathews write. “…Further complicating the situation, graduating college students are faced with new and different challenges their predecessors did not have. The days of getting a degree in a specific area and working for one company for a lifetime is long gone. Many economic and sociological developments brought about this societal shift…Every relationship and transaction are analyzed based on efficiency and returns…The creative and socially changed economy of the 21st century (have) added speed and complexity to the game of business as well. Competitors are now springing up in all corners of the world. International supply chains and digital technologies make it possible for anyone with an internet connection to start their own business and they can conduct business with anyone, anywhere in the world.” They add, “While this situation can be stressful, it can also be liberating. People have the opportunity to chart their own course in the world like never before. Whether starting their own company or working inside one, people have to think and behave like entrepreneurs.”
Behave like an entrepreneur.
That latter part of the sentence is simultaneously uplifting and somewhat dispiriting. It shows the craft and genuine intellectual expertise all three authors possess. We do live in a time where ‘fake it until you make it’ has never been easier, and has never been more capable in simultaneously democratizing the exclusivity of corporate hierarchal echelons, whilst dismantling what may genuinely work about certain, universal constructs. But Basadur, Goldsby, and Mathews have the communicatory style, substance, and willingness to explain everything one needs to know from A to Z, before telling the reader with an enthusiastic caution to utilize their own acumen within these guidelines to realize respective visions. “Innovation is the driver of business growth, but there is little guidance on how to make it happen,” the trio writes. “…If it isn’t about resources, then maybe it’s simply about brain power. Might breakthroughs happen because some companies are led by geniuses who have the uncanny ability to see opportunities others can’t? Maybe their brains are simply wired differently, and the best solution is to lure those geniuses to your organization. Fortunately, our research and experience with innovation over the years proves this isn’t true either. After working with many students and businesses, we have found anyone with the right attitudes and skills for applying an effective process can create innovative products and services.”
Behave like an entrepreneur.
That latter part of the sentence is simultaneously uplifting and somewhat dispiriting. It shows the craft and genuine intellectual expertise all three authors possess. We do live in a time where ‘fake it until you make it’ has never been easier, and has never been more capable in simultaneously democratizing the exclusivity of corporate hierarchal echelons, whilst dismantling what may genuinely work about certain, universal constructs. But Basadur, Goldsby, and Mathews have the communicatory style, substance, and willingness to explain everything one needs to know from A to Z, before telling the reader with an enthusiastic caution to utilize their own acumen within these guidelines to realize respective visions. “Innovation is the driver of business growth, but there is little guidance on how to make it happen,” the trio writes. “…If it isn’t about resources, then maybe it’s simply about brain power. Might breakthroughs happen because some companies are led by geniuses who have the uncanny ability to see opportunities others can’t? Maybe their brains are simply wired differently, and the best solution is to lure those geniuses to your organization. Fortunately, our research and experience with innovation over the years proves this isn’t true either. After working with many students and businesses, we have found anyone with the right attitudes and skills for applying an effective process can create innovative products and services.”
July 4, 2023
The second edition of the book Design-Centered Entrepreneurship by Min Basadur, Michael Goldsby, and Rob Mathews takes readers in the depth of entrepreneurial journey where design and its allied fields shape and scale up the businesses from all segments. The book is a result of three authors’ experience and wisdom that they implemented in start-up and entrepreneur ecosystem, besides they taught design-based concepts to classrooms to new and naive business aspirants. The book is one of its kinds in the field of design-led entrepreneurship.
Right in the extensive introduction, it comes out that great business companies have leveraged the problem-solving attitude that others overlooked. The crux of the book boils down to innovation and problem-solving. And how does that create a business is given in the book through steps like fact finding, defining the problem, evaluation, implementation, etc. The book laced with tables, charts, stats, and examples of visionary legends that solved problems for millions that shot them into famous business ventures.
As the book delves deep in the design-based problems and solutions, people who are already working as UX, UI, and design thinkers will resonate with its key takeaways. The book offers 8 steps that can help a business solve a problem, develop a product, and its implementation.
Internet and technology enable one to commence to a business with no trouble, however, the authors believe that entrepreneurial journey is about solving problems of end-users/customers creatively. The scope of the book is vast, enormous, and relevant to its audiences. It aims at providing prescriptive approach/methods to entrepreneurs that the authors used in teaching and in their work experience in a gamut of industries.
Right in the extensive introduction, it comes out that great business companies have leveraged the problem-solving attitude that others overlooked. The crux of the book boils down to innovation and problem-solving. And how does that create a business is given in the book through steps like fact finding, defining the problem, evaluation, implementation, etc. The book laced with tables, charts, stats, and examples of visionary legends that solved problems for millions that shot them into famous business ventures.
As the book delves deep in the design-based problems and solutions, people who are already working as UX, UI, and design thinkers will resonate with its key takeaways. The book offers 8 steps that can help a business solve a problem, develop a product, and its implementation.
Internet and technology enable one to commence to a business with no trouble, however, the authors believe that entrepreneurial journey is about solving problems of end-users/customers creatively. The scope of the book is vast, enormous, and relevant to its audiences. It aims at providing prescriptive approach/methods to entrepreneurs that the authors used in teaching and in their work experience in a gamut of industries.
Displaying 1 - 2 of 2 reviews