What do you think?
Rate this book
The Magic Slice: How to Master the Art of Storytelling for Business
You have a great product or service, but people aren’t responding to your marketing—or your message. You’re brimming with enthusiasm, but you don’t know how to spread the word.You need a story.Driven by real-life stories and case studies, The Magic Slice is a clarion call for anyone who needs to find their own Magic Slice—that unique place where what you want to say is exactly what your audience wants to hear.Learn to apply the Six-Step Magic Slice Process. Unlock your creativity and practice it every day. Discover the science behind storytelling that will make you a magnetic communicator. Walk step by step through the process of coming up with a story idea, applying key story elements, and structuring your story to give it impact.Whether you’re a founder, CEO, or communications manager, The Magic Slice is the missing element that can transform your message into a compelling story.
259 pages, Kindle Edition
Published October 26, 2021
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 of 1 review
January 29, 2022
This is a helpful book for those people involved in the challenge of change.
Theories of change can try to explain the approaches required to the “change challenge” in scientific and sometimes statistical terms, yet it doesn't take long in trying to lead and manage change to appreciate that science and statistics don’t impact and effect the people elements of change like stories do. So the power of narrative or storytelling cannot be underestimated.
However storytelling doesn't come naturally to everybody, particularly to those of us with a more scientific or structured education or knowledge base, at least we may feel we are not born/natural storytellers, and/or we may not have the time/skills to be most effective with this aspect of change.
So for many people this very helpful book should help in trying to understand how to approach and embrace narrative and storytelling to try to affect change.
Unsurprisingly, the book is written in a style peppered with interesting stories from start to finish, alongside a nice personal story arc, which of course makes it all the more compelling as a read and demonstrates the author clearly knows his craft.
As you would expect it particularly uses a wide range of example stories to highlight the power of storytelling in effecting change. In addition (and this is why this book is better than others I have read, hence worthy of this review), for those with a scientific or management background it also helps guide with a very useful structured approach to three key areas;
-Stories - structure and elements
-Storytelling science- key scientific nuggets to help bridge the gap between art and science
-Storytelling strategy- aka the “magic slice” process - aimed at taking a change mission and translating it into a storytelling plan
There are also related “points to ponder” and “exercises” that accompany these themes and again are aimed to help.
Finally the text is complimented by a small number of helpful pictures/graphics. As we know a picture tells a thousand words, so again these add to the story and help convey the science.
In order to be balanced in my review , let me suggest that as a book with a lot of stories and attention to detail therein, it may take a little time for the newcomer to storytelling to get through it, so I would hope/suggest that an abridged version of the best stories and key points within the book may follow , so the key lessons here can get to an ever wider audience.
Yet I wouldn't suggest that impacts the book (or related rating here), as for those trying to understand how to approach the role of narrative in effecting change, this is at once a very helpful and useful combination of storybook, reference book and textbook in one.
Overall again, this is an important book at this time of change, to guide and support those people trying to lead and manage that change. Thank You Jack
Theories of change can try to explain the approaches required to the “change challenge” in scientific and sometimes statistical terms, yet it doesn't take long in trying to lead and manage change to appreciate that science and statistics don’t impact and effect the people elements of change like stories do. So the power of narrative or storytelling cannot be underestimated.
However storytelling doesn't come naturally to everybody, particularly to those of us with a more scientific or structured education or knowledge base, at least we may feel we are not born/natural storytellers, and/or we may not have the time/skills to be most effective with this aspect of change.
So for many people this very helpful book should help in trying to understand how to approach and embrace narrative and storytelling to try to affect change.
Unsurprisingly, the book is written in a style peppered with interesting stories from start to finish, alongside a nice personal story arc, which of course makes it all the more compelling as a read and demonstrates the author clearly knows his craft.
As you would expect it particularly uses a wide range of example stories to highlight the power of storytelling in effecting change. In addition (and this is why this book is better than others I have read, hence worthy of this review), for those with a scientific or management background it also helps guide with a very useful structured approach to three key areas;
-Stories - structure and elements
-Storytelling science- key scientific nuggets to help bridge the gap between art and science
-Storytelling strategy- aka the “magic slice” process - aimed at taking a change mission and translating it into a storytelling plan
There are also related “points to ponder” and “exercises” that accompany these themes and again are aimed to help.
Finally the text is complimented by a small number of helpful pictures/graphics. As we know a picture tells a thousand words, so again these add to the story and help convey the science.
In order to be balanced in my review , let me suggest that as a book with a lot of stories and attention to detail therein, it may take a little time for the newcomer to storytelling to get through it, so I would hope/suggest that an abridged version of the best stories and key points within the book may follow , so the key lessons here can get to an ever wider audience.
Yet I wouldn't suggest that impacts the book (or related rating here), as for those trying to understand how to approach the role of narrative in effecting change, this is at once a very helpful and useful combination of storybook, reference book and textbook in one.
Overall again, this is an important book at this time of change, to guide and support those people trying to lead and manage that change. Thank You Jack
Displaying 1 of 1 review