The Franchise: New York Yankees: A Curated History of the Bronx Bombers

by Mark Feinsand

In The New York Yankees , take a more profound and unique journey into the history of the baseball's most successful team.

This thoughtful and engaging collection of essays captures the astute fans’ history of the franchise, going beyond well-worn narratives of yesteryear to uncover the less-discussed moments, decisions, people, and settings that fostered the Yankees' iconic identity.

Through wheeling and dealing, mythmaking and community building, explore where the organization has been, how it got to prominence in the modern major league landscape, and how it’ll continue to evolve and stay in contention for generations to come.

Yankees fans in the know will enjoy this personal, local, in-depth look at baseball history.

Genres: Baseball, Sports, History

386 pages, Hardcover

Published June 7, 2022

Reviews

[Andy Park · Rating 2 out of 5]

I'm a Yankee fan... So- I want to read about the history of the team, and this book started out like that.

However- it seems that there was more of a focus on what I have lived through, the teams of the 90's, I've learned a lot about the teams in the late 70's with Munson, Jackson, Dent, Guidry, etc. There really was not a lot about the early days of the Yankees. I did appreciate the first few chapters talking about the beginnings, first owner, and originating of a GM, farm system development; but it was just scratching the surface. It didn't actual go into a lot of details. That was a let down. I wanted to see more about the early days, Ruth, Dickey, Howard, Gehrig, etc. There was not a lot about them.

It was well written- and I particularly liked the chapter about Yogi Berra, but as for new information which I was hoping for- I didn't get much.

[Michael Zeolla · Rating 3 out of 5]

It’s a thoughtful book but I would recommend it for younger fans or anyone who wants to know more about Yankee history. It would be perfect for them. For anyone who has read a lot about Yankee history, most of the stories are ones you’ve heard about many times before.

[Mike Brown · Rating 3 out of 5]

Solid book! Gives a pretty basic dive into the history of the Yankees. As someone who is interested in any sports facts, I was intrigued, all while being able to learn a lot more about the new club that I work for 👍🏼

[Jim Bartruff · Rating 4 out of 5]

As a fan...I really enjoyed the several short chapters on prominent rivals, stars, history and more. It is actually a reference book, curated in a minor that allows the reader to quickly recall certain major aspects of the team's past. Not for everyone, but for me, a nice, leisurely summer read.

[Taylor Nigrelli · Rating 3 out of 5]

Good reporting, especially on the 70s and 90s teams. I think this kind of thing is best suited to new fans. There's not a ton here that a dedicated, longtime fan with an interest in history wouldn't know about.

[Mark Mindel · Rating 4 out of 5]

A look at the most significant franchise in American sports history ~ the New York Yankees have accumulated 27 World Series victories and includes stories on the Mount Rushmore of Bronx Bombers ~ Babe Ruth, Lou Gehrig, Mickey Mantle, and Joe DiMaggio.

[Cal · Rating 3 out of 5]

Rating: B-