Great read, Moore really explores the topic of non-league football in some incredibly unique ways. It would’ve been easy just going round National League/NLS/Isthmian clubs and players to ask them about their journey for 13 chapters, but there’s a unique angle to each story. I particularly enjoyed the chapter about the London Underground Football League, I had no idea such a thing existed but being a NL groundhopper I would love to see a game or two. Moore gives voice to all Steps, as well as the women’s non league too.
There were a few things I wasn’t a massive fan of. I’m aware that this was possibly more of a passion project than a serious Rothmans-like undertaking of non-league in the country as a whole, but the majority of the book is London-based, specifically East London. I would’ve found it fine if it had been labelled as a book specifically about the South-East, but it’s so London. Walthamstowe especially get a lot of air time. Maybe if there was a follow-up, Moore could look at other areas of the country. Also, there weren’t actually that many pictures in the book, but the pictures that are there are of multiple of very few teams - including one from the League One playoff final. Moore’s an Orient season ticket holder, and he talked about their demise, but it has no bearing on a book about non-league, and I felt that space could’ve gone to another team. The chapter on Ipswich Ladies is also only 9 pages long. Hashtag United’s story has been done to death too, but that’s more a different gripe.
I do like the book a lot though, despite my minor criticisms. I would love to see a follow-up of non-league in another area of the country.