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160 pages, Hardcover
First published May 10, 2022
Memes replace emotional content: they allow me to like not quite liking, not being quite like. A meme can only continue to exist through ironic re-iteration; it shrugs off iteration that is not also critique but survives via recognisable iterations of form. It prompts reproduction only by modulation.
Memed irony plays not on linguistic elegance but 'failure': the more clunky its iteration (within the limits of recognition of its relationship to the original), the stickier the meme. Offline, irony can be indicated by tone. Online, the live quality of the ironic delivery, diluted by distances of space, time, culture, and duration, is replaced by a virtual indicator: winkyface ;-).