The Toy Store: A Holiday Romance

by Seth Sjostrom

When Blair Cooper inherits her grandparents' toy store on the opposite side of the country, she must travel to Evergreen, Washington to receive the property. Intent on immediately selling the store and returning to her life as a marketing executive in Manhattan, Blair is saddled with delays. A trove of childhood memories teases her about the legacy she is leaving behind.




Determined to make a difference in her wake, Blair sets forth on a series of philanthropic holiday events. A dusty shelf in the toy store reveals a treasure from her past, a rough, handmade board game she created with her family a Christmas decades ago. Wild inspiration sets Blair on a path to help the town that would take a Christmas miracle to make happen.

381 pages, Paperback

First published December 30, 2020

About the author

A New England native, Seth had a storybook childhood growing up in Connecticut. He graduated college at the University of North Carolina at Wilmington in 1993 and transplanted himself in the Pacific Northwest soon after.

Immediately falling in love with northwest topography, Seth made the most of it becoming an experienced hiker, whitewater rafting guide, mountain climber (alright, his friends dragged him up a couple of NW peaks) and skier/snowboarder. Seth now resides on Florida's Gulf coast, trying not to be distracted by dolphins and manatees swimming by.

A serial entrepreneur, Seth has created and partnered with several cutting edge healthcare companies and helped launch two magazines.

Seth supports Hire Heroes USA, Christmas is Not Cancelled and the Mel Green Institute to Combat Human Trafficking with his books.