Find Your Difference: Challenging Conformity in Business and in Life

by Austin McGhie

“At a time when courage seems in short supply, Austin McGhie’s Find Your Difference provides inspiration to step outside of the conventional . . . It should be required reading for any business stakeholder.” —Kevin Goetz, founder and CEO, Screen Engine/ASIThis book is for marketers. If you are selling anything—a product, a service, a company, an idea, a place, or a brand—you are a marketer.Part exploration and part exhortation, Find Your Difference is a unique collection of observations, case studies, and hard-earned lessons from marketing expert and BRAND Is a Four Letter Word author Austin McGhie.With humor and wisdom, McGhie makes the case for identifying your difference, highlights the importance of being distinctive, points out the “difference dampeners” that hold you back, and offers advice for creating real-world difference in business and in life. Here, you’ll to identify what makes your brand and products uniqueThe top ten things to consider as you pursue differenceA five-step plan for getting those around you prepared to “do different”No matter what you’re selling, difference is key to building an audience. This practical guide provides thought-provoking tips and strategies designed to challenge you, inspire you, and, most importantly, help you find your difference.

234 pages, Kindle Edition

Published October 5, 2021

About the author

Before turning thirty-five, Austin McGhie led a CPG marketing and sales team and a top advertising agency. Since then, he has successfully gotten older, run two more agencies, and built a nationally recognized marketing strategy business from the ground up before selling it to a global communications company. Today, he and his business partner, Alpa Pandya, happily run a small but mighty marketing strategy consulting business, somewhat appropriately named Find Difference. Along the way, Austin has advised clients such as Kellogg’s, Disney, Boeing, Nike, ESPN, NBC, YouTube, Levi Strauss, Westin, Amazon, Facebook, Visa, and Unilever.

Austin splits his time between San Francisco and Bodega Bay, with his wife, JJ, and their dog, Chili, surrounded by his beautiful and strongly opinionated nuclear family. In addition to participating in a host of writing and speaking engagements, Austin is the “almost-bestselling” author of “BRAND Is a Four Letter Word: Positioning and the Real Art of Marketing.”

Reviews

[Darya · Rating 4 out of 5]

Finding difference is the key message of the book and drives the inspiration not only for marketing (finding difference for your brand and business) but helps you to find a difference quotient inside you. At least this is something that I have found for me as the point to take away from this book. Great time spent reading personal stories and business examples.