Strikingly Different Selling: 6 Vital Skills to Stand Out and Sell More

by Dale Merrill, Scott Savage, Randy Illig

#1 New Release in Global, Direct, and Industrial Marketing You are competing with the top salespeople in your industry for the same customers. For each sales opportunity there is only one winner. What separates a “winner” from the rest of the very best and makes them “strikingly different”?  Six years of focused research involving more than 2,800 sales professionals from 135 countries reveals the 6 vital skills that separate top sales performers from the herd. Learn what it takes to be that one winner! What really works to stand out and sell more?  In their book  Strikingly Different Selling , Dale Merrill, Scott Savage, Jennifer Colosimo, and Randy Illig (the sales performance experts at FranklinCovey) reveal the secrets to consistent, predictable sales success. The 6 Vital Skills.  The author team found that most consultants and sales professionals believed they were doing a great job in their client interactions. Yet 70 percent of the time client executives felt their meetings with sales professionals were a waste of time. To the authors, this was a major surprise. But, for the “Strikingly Different” sales professionals, there were six things they did to consistently outperform their competitors and radically change their client interactions and results. Go from being just one of the sales crowd to the superior choice.  Read  Strikingly Different  6 Vital Skills to Stand Out and Sell More  and learn the details behind the 6 skills. The 6 vital skills to stand out and sell   If you have found books such as  SPIN Selling ,  The Challenger Sale ,  To Sell is Human ,  The Secrets of Closing the Sale , or  Start with Why  to be useful; then your next read should be  Strikingly Different Selling . 

Genres: Business

206 pages, Paperback

Published January 18, 2022

Reviews

[Denise Griffitts · Rating 4 out of 5]

Strikingly Different Selling by Dale Merrill is a transformative guide for sales professionals seeking to stand out in a competitive market. Merrill introduces innovative techniques and strategies to differentiate oneself and create lasting customer relationships.

With a blend of real-world examples and practical advice, Merrill provides clear steps for improving sales performance. His focus on understanding customer needs, delivering unique value, and building trust makes this book a valuable resource for anyone in sales. Dale Merrill’s insights offer a fresh perspective on successful selling.

[Vigants Lesausks · Rating 1 out of 5]

Book offers general structure on how to build sales messaging. It feels like it is put together from multiple authors multiple ideas, then added some pictures and visual dialogs as well as bonus material to reach 200 pages length. Actual content is simple and is only about 100 pages long. For seasoned sellers will feel like the same content that authors trying to serve in new sauce that looks strange and tastes funny.

Could be good material for beginners.

[Jonathan · Rating 4 out of 5]

Some novel concepts. Flashforwards and why-what-why are fantastic. Much of the rest can be found in plenty of other sales books.

[Nathan · Rating 4 out of 5]

Easy to follow and effective framework for people new to sales. But even sales pros will pick up a few new tips.