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The Desired Brand Effect: Stand Out in a Saturated Market with a Timeless Jewelry Brand
“The Desired Brand Effect is like a Master’s Program for your jewelry business” - Jennifer Dawes, Jennifer Dawes Designs.
READY TO STAND OUT IN A SATURATED MARKET WITH A TIMELESS JEWELRY BRAND?
This is the essential business book for anyone who makes or sells jewelry (or another physical product) brought to you by the Host of the Top-Rated ‘Thrive by Design’ Podcast, Flourish & Thrive Academy, and $8 Million (and counting) jewelry designer, Tracy Matthews.
You’re a maker, a creator, an expert at your craft. Building a profitable jewelry business doesn't have to be a dream any longer if you know how to connect with your audience and create desire for your brand. Whether you want to grow a 6-figure lifestyle business or a multi 7-figure empire, now, more than ever, consumers want to support emerging talent and small businesses like yours. They just need to find you.
In the Desired Brand Effect™️, Tracy Matthews teaches you how to expand your audience, grow your sales, and amplify your results with simple, actionable steps.
You’ll learn how
Consistently attract and expand your audience of true fans and repeat customersOvercome entrepreneurial overwhelm by leaning into the 75% ruleIdentify and solve simple to complex problems in your business as you grow and scaleRemove yourself from being the “doer of all things” so that you can spend more time on the creative aspects of your business that you loveOvercome imposter syndrome and mental hurdles that are common for creative typesEvery chapter comes complete with additional resources that will inspire you to get moving and stay on task. From branding and positioning, to marketing and sales, to operational efficiencies and leadership - this book will demystify the business side of growing a jewelry company.
When you create The Desired Brand Effect in your business, growing your business becomes simpler and more fun
READY TO STAND OUT IN A SATURATED MARKET WITH A TIMELESS JEWELRY BRAND?
This is the essential business book for anyone who makes or sells jewelry (or another physical product) brought to you by the Host of the Top-Rated ‘Thrive by Design’ Podcast, Flourish & Thrive Academy, and $8 Million (and counting) jewelry designer, Tracy Matthews.
You’re a maker, a creator, an expert at your craft. Building a profitable jewelry business doesn't have to be a dream any longer if you know how to connect with your audience and create desire for your brand. Whether you want to grow a 6-figure lifestyle business or a multi 7-figure empire, now, more than ever, consumers want to support emerging talent and small businesses like yours. They just need to find you.
In the Desired Brand Effect™️, Tracy Matthews teaches you how to expand your audience, grow your sales, and amplify your results with simple, actionable steps.
You’ll learn how
Consistently attract and expand your audience of true fans and repeat customersOvercome entrepreneurial overwhelm by leaning into the 75% ruleIdentify and solve simple to complex problems in your business as you grow and scaleRemove yourself from being the “doer of all things” so that you can spend more time on the creative aspects of your business that you loveOvercome imposter syndrome and mental hurdles that are common for creative typesEvery chapter comes complete with additional resources that will inspire you to get moving and stay on task. From branding and positioning, to marketing and sales, to operational efficiencies and leadership - this book will demystify the business side of growing a jewelry company.
When you create The Desired Brand Effect in your business, growing your business becomes simpler and more fun
311 pages, Kindle Edition
Published November 9, 2021
64 people are currently reading
34 people want to read
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Displaying 1 - 2 of 2 reviews
March 16, 2022
“The Desired Brand Effect”, by Tracy Matthews
Book review by Torry Hoover, Hoover & Strong
I have been in the Jewelry business for over forty years and have had the pleasure of dealing with most of the top jewelry artisans in the industry, as the leader of Hoover and Strong. Although we sell material to the best craftsmen and women, there are too many jewelers that haven’t received the attention they deserve. They make beautiful jewelry, but only have a local or limited following. I feel the answers are in The Desired Brand Effect, as I see many jewelers that don’t have a decent website with large pictures that show to the jewelry’s detail, or a decent product brochure or no email campaign.
I’ve seen the jewelry industry shrink over 40% in the last twenty years and I wish this book came out back then. However, The Desired Brand Effect, along with the Flourish and Thrive Academy is here now to help jewelers succeed. A metalsmith usually goes to school to learn their trade and the same effort should be made to run a successful jewelry business. Tracy spends a good portion of the book telling readers how to get out of the mindset “I must make every piece of jewelry myself “, because many jewelers never get out of this phase to achieve their goals.
The Desired Brand Effect transitions into marketing, sales, customer service and promotions. Hoover & Strong is a 109-year-old American Jewelry manufacture that has relied on our catalog for most of our history. Five years ago, we surveyed customers and with the results of that survey, we decided to eliminate our two product catalogs, so that we could focus on our website and internet marketing. Tracy appropriately focuses on websites, internet, building email customers lists, etc. Most important was how to build your own customer list that you own and not to solely rely on Amazon and Etsy.
As with every business book I’ve read, I picked up some good tips on internet advertising and podcasts from The Desired Brand Effect for H&S. I’ve read many business books and require my managers to read two Jim Collin’s books: Good to Great and Great by Choice. The Desired Brand Effect has many similar concepts, but relates directly to Jewelry businesses and is my recommendation for any jewelry owner.
Book review by Torry Hoover, Hoover & Strong
I have been in the Jewelry business for over forty years and have had the pleasure of dealing with most of the top jewelry artisans in the industry, as the leader of Hoover and Strong. Although we sell material to the best craftsmen and women, there are too many jewelers that haven’t received the attention they deserve. They make beautiful jewelry, but only have a local or limited following. I feel the answers are in The Desired Brand Effect, as I see many jewelers that don’t have a decent website with large pictures that show to the jewelry’s detail, or a decent product brochure or no email campaign.
I’ve seen the jewelry industry shrink over 40% in the last twenty years and I wish this book came out back then. However, The Desired Brand Effect, along with the Flourish and Thrive Academy is here now to help jewelers succeed. A metalsmith usually goes to school to learn their trade and the same effort should be made to run a successful jewelry business. Tracy spends a good portion of the book telling readers how to get out of the mindset “I must make every piece of jewelry myself “, because many jewelers never get out of this phase to achieve their goals.
The Desired Brand Effect transitions into marketing, sales, customer service and promotions. Hoover & Strong is a 109-year-old American Jewelry manufacture that has relied on our catalog for most of our history. Five years ago, we surveyed customers and with the results of that survey, we decided to eliminate our two product catalogs, so that we could focus on our website and internet marketing. Tracy appropriately focuses on websites, internet, building email customers lists, etc. Most important was how to build your own customer list that you own and not to solely rely on Amazon and Etsy.
As with every business book I’ve read, I picked up some good tips on internet advertising and podcasts from The Desired Brand Effect for H&S. I’ve read many business books and require my managers to read two Jim Collin’s books: Good to Great and Great by Choice. The Desired Brand Effect has many similar concepts, but relates directly to Jewelry businesses and is my recommendation for any jewelry owner.
November 15, 2021
I received a complimentary copy.
Packed with super helpful information that is easy to understand and utilize in order to step up your online brand marketing. It’s great to get a broader perspective on what boosts engagement as well as some great tips on jewelry.
Packed with super helpful information that is easy to understand and utilize in order to step up your online brand marketing. It’s great to get a broader perspective on what boosts engagement as well as some great tips on jewelry.
Displaying 1 - 2 of 2 reviews