My First Book of Colors

Baby Einstein

by Julie Aigner-Clark, Nadeem Zaidi (Illustrations)

This enchanting board book is designed to introduce youngsters to the world of color and to assist in the understanding of the significance of color in their everyday world. With beautiful illustrations and captivating photographs of familiar objects, youngsters will learn to recognize the wonderful world of color all around us!



Baby Einstein Books is an imprint of developmentally appropriate, interactive books designed to introduce children ages 0-3 to classic poetry, art, and foreign languages in a fun and accessible way. A combination of playful images, beautiful photography, and bold illustrations with multilayered text will captivate and stimulate babies and young children. This "humanities for babies" program, based on the award-winning video series, taps into the natural learning potential of young children-and their parents' aspirations for them.



The Baby Einstein Company, founded in 1997 by stay-at-home mom Julie Aigner-Clark, has produced numerous videos, CDs, cassettes, DVDs, flash cards, and puppets, and has received several awards and citations for its work. The company is extending its brand through sales in the mass market, as well as through its licensing relationship with Hasbro for toys. Other licensing relationships in interactive multimedia and television are in the works.

24 pages, Board Book

First published January 1, 2002

Reviews

[Julie · Rating 2 out of 5]

I am not thrilled with Baby Einstein books in general. On the plus side, babies really do respond to photographs before illustrations, so for children under 1, it does help engage them. However, the book is weird. Each page features a different color and is filled with photographs of objects of that color. My problem is that they pick really strange objects to represent a color. For instance, on the pink page, there is a pig (which makes sense), but there is also: paint, chair, baby carriage, and yogurt. These things are not inherently pink, they could be other colors. I think if you're going to make a book about colors, you'd want to choose things that are ALWAYS that color. Like a red fire truck, a green tree, a blue lake, etc. One strange thing: they have eggs on the blue page (robin's eggs) not the white page, and their white page is full of kitchen appliances, which isn't even true anymore since so many people have stainless steel or black appliances. Plus, what is up with their mascot? It's this weird blue goat with a bandage on his ear. It's just a complete non-sequitur. I know this review sounds picky, but it's not like you need to write 1000 pages to write a children's book. You'd think for something so simple it would make more sense. Especially for a franchise that has the gall to call itself "Baby Einstein" you would think that they would edit the books a little bit more.

[Crystal · Rating 3 out of 5]

Great ideas for teaching colors to babies starting at 9 months. Alana loves it!

[Huda Fel · Rating 4 out of 5]

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[Bridget]

On the hardcover shelf.