Take your business global - this 5 step LINGO model shows you how!
Businesses should never depend on a single customer - so why depend on a single marketplace? But ‘export’ can be a scary word.
Many SMEs think it’s only for large companies - this book blows that myth out of the water!
A practical guide to getting started in the global marketplace with a simple, 5-step model (LINGO) that takes you from checking out the potential through to being fully operational.
This book is essential reading for SME executives who are looking for smart ways to grow their business globally.
The book serves as an excellent and practical reference guide. It includes inspirational company case studies, and is, in my opinion, a recommended read for any business looking to export.