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The Breakthrough Game: An Exercise In Category Creation
To read this “mini-book,” as well as our entire archive of writing on Category Design, subscribe to Category Pirates
categorypirates.substack.com
How do you see the future before anyone else?
You play The Breakthrough Game—with your co-founder(s), your team of executives, your investors, your employees, and even your customers.
Playing “The Breakthrough Game” is how you form a category thesis—which inevitably leads to an investment thesis. Before any professional investor or partner at a VC firm makes an investment, these are the sorts of questions they are asking (and rigorously stress-testing) before writing up their rationale for why the firm should make an investment.
In this “mini-book” you will to play The Breakthrough Game to see the future before anyone else.How to pay attention to industry headwinds and tailwinds and invest in new and different futures that can fundamentally change the trajectory of your category and business.The 8 questions you can ask yourself to determine where your industry and category are headed next, and how you can best take advantage of the changing times.How Campbell’s Soup created one of the most legendary breakthroughs in business in the late 1800s by betting on a different future.And more.Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is a guide for how you and your team can think about where the world is moving next (and then make business decisions accordingly).
categorypirates.substack.com
How do you see the future before anyone else?
You play The Breakthrough Game—with your co-founder(s), your team of executives, your investors, your employees, and even your customers.
Playing “The Breakthrough Game” is how you form a category thesis—which inevitably leads to an investment thesis. Before any professional investor or partner at a VC firm makes an investment, these are the sorts of questions they are asking (and rigorously stress-testing) before writing up their rationale for why the firm should make an investment.
In this “mini-book” you will to play The Breakthrough Game to see the future before anyone else.How to pay attention to industry headwinds and tailwinds and invest in new and different futures that can fundamentally change the trajectory of your category and business.The 8 questions you can ask yourself to determine where your industry and category are headed next, and how you can best take advantage of the changing times.How Campbell’s Soup created one of the most legendary breakthroughs in business in the late 1800s by betting on a different future.And more.Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is a guide for how you and your team can think about where the world is moving next (and then make business decisions accordingly).
33 pages, Kindle Edition
Published October 11, 2021
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