Selling Like We're Human: A roadmap to selling from the heart in a new business world!

by Sarah Santacroce

Are you ready to build a purposeful and profitable business, through fulfilling and human-centered client relationships?

Is selling hard, uncomfortable and draining to you?

Are you tired of the 'always be closing' and sleazy car salesmen approach?

You’re not alone.


It is a revolution pushing up through the cracks of the conventional business world.

A humane revolution.
SELLING LIKE WE'RE HUMAN is for quietly rebellious business owners like you who are interested in selling from the heart, with authenticity, empathy and kindness. This book gives you a roadmap to unlearn the traditional sales approach and find your way back to the way selling was always supposed to be: humane, gentle, and kind!

Structured around three phases of transformation, BEING, KNOWING and DOING, along with thought-provoking questions, powerful self-reflections and compelling stories to guide the way, Santacroce lays out the necessary steps to:


ground yourself in your own worth and gently boost your sales confidence thanks to a newly gained perspective about sales

bring more of you to your sales, not some prescribed version of who you should be

get clear on your value and how it is different from what everyone else is offering

truly empathize with your clients by getting into their heads and learning about their 'anti-hero'

calculating the tangible and intangible value of your offering

revisiting your sales funnel and empowering your client with signposts

and finally ditching the sales script and instead designing your own gentle sales conversation

218 pages, Kindle Edition

Published November 8, 2021

About the author

Santacroce is the Founder of the Humane Business Revolution and an internationally recognized LinkedIn Consultant, entrepreneur, podcaster, ‘Hippie turned Business Coach’ and author of ‘Marketing Like We’re Human‘ and ‘Selling Like We’re Human‘ books.

She has over a decade of experience in the fields of marketing, entrepreneurship, coaching, online business creation, and strategy as well as a deep knowledge of many other aspects of Online Marketing (Listbuilding, Content Marketing, Online Sales, other Social Media Platforms, Virtual Events, etc.).

Reviews

[M. Slinger-Carreer · Rating 3 out of 5]

Definitely need to read Marketing Like We're Human: A Radical Business Approach to Get New Clients with Integrity and Kindness before this one. The author time and time refers to that book or says something like "if you don't know what I'm talking about, read my first book". A lot of repeated information from her marketing book but with a more sales focus. I felt like the info in the marketing book was easily transferable to selling but I thought maybe this book had more info/suggestions. In the end, it kinda did. For reference, I took 3 pages of notes from her marketing book. For this book, barely one page. She's really focused on making selling easier by avoiding it all together (which is fine, and what I personally want to do), at multiple points she says, "If you do a good job with Humane Marketing, it happens very often that your client is already sold before they sign up to talk with you". Thats great but why write this book then?
Long review short, just read her first book and you're golden.

[Ghassan Samaha · Rating 5 out of 5]

For me, and in my opinion, this is a ground breaking, disruptive book that sooner or later will revolutionize the whole sales approach the amazing author successfully sails and navigates freely throughout her book with ease to demonstrate her new theory and how to implement it. Thank God I raed this book at this crucial time in my career

[Simona Ondrejkova · Rating 5 out of 5]

Such a beautiful & inspiring approach to selling!

Selling can bring up a lot of resistance, especially for those of us who consider ourselves conscious business owners or entrepreneurs. In this book, Sarah completely redefines the world of sales from something that feels icky to a beautiful and heart-centered exchange with the people that we can most help with our work. I love that the book is full of practical tips, reflection questions and stories that bring each gentle selling insight to life. A must read for anyone who wants to make a positive impact with their business but still cringes at the thought of the "s" word...this book will help you get excited about the opportunity to serve instead!

[Fernando Avalos · Rating 3 out of 5]

I had to re-read since I paused this book around half way a couple of months ago.
The book is ok with some good information, but to me it is more like a complimentary book to the 1st one, Marketing like we’re human.

I’m not a sales person but I did find some valuable information.