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Thailand - Culture Smart!: The Essential Guide to Customs & Culture

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Don't just see the sights—get to know the people.

Never conquered by foreigners, this proud and ancient land has been shaped by Buddhism, the monarchy, and the military. Today it is a manufacturing powerhouse and a tourist paradise that welcomes more than 30 million visitors a year. Yet despite the veneer of Western modernity, the country and its people remain an enigma for many visitors.

Culture Smart! Thailand describes how the Thai people view the world and themselves. It examines the impact of religious beliefs and history on their lives, as well as recent social and political developments. With a wealth of tips on communicating, on socializing, and on navigating the unfamiliar situations that you are likely to encounter, this guide will help you to get the very best out of your time in the Land of Smiles.

Have a richer and more meaningful experience abroad through a better understanding of the local culture. Chapters on history, values, attitudes, and traditions will help you to better understand your hosts, while tips on etiquette and communicating will help you to navigate unfamiliar situations and avoid faux pas.

201 pages, Kindle Edition

First published September 1, 2003

56 people are currently reading
103 people want to read

About the author

Roger Jones

204 books5 followers

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5 stars
77 (27%)
4 stars
111 (39%)
3 stars
83 (29%)
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5 (1%)
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3 (1%)
Displaying 1 - 18 of 18 reviews
Profile Image for Kirsten Rockey.
119 reviews
July 17, 2023
I read this in preparation for my my trip to Thailand back in April. It was the perfect little pocket guide and I will definitely be using Culture Smart books for my other trips
18 reviews
August 23, 2022
I read this book on a flight to Thailand. It’s an easy read and contains useful information which helped me better understand the country. Three things I learned:
1. Don’t speak negatively of the monarchy.
2. Dress appropriately when visiting Buddhist temples.
3. Use the Grab app to call a cab
There’s also a handy list of dos and don’ts for communicating in chapter 9
Profile Image for Jason Keisling.
63 reviews8 followers
January 3, 2017
I'll be reading a lot of books on Thailand since I'm visiting this spring. This was a good introduction. It's a quick and easy read and I learned a lot. It's a good basic knowledge of history and culture that I can have when I read a more dense book on Thai culture and history later this year.

I'm also interested in reading geological and tectonic history of Thailand and Southeast Asia. Recommendations would be appreciated.
1 review
August 24, 2019
Really enjoyed it

I work as an IT team leader in Canada, though have of my team are based in Bangkok. I interact on a daily basis with my colleagues in Thailand, and this book helped me a lot to understand their reactions, to avoid cultural « faux pas » and to entertain a harmonious relation between both teams.
14 reviews
October 12, 2024
The book provides a very informative and useful overview about Thailand. I highly recommend it to anyone who's either simply interested in or is planning to visit the country. It will surely help you avoid making any accidental faux pas.
Profile Image for Eliana C.
39 reviews
June 17, 2025
You know what! For a non-fiction book that talks about a culture of one country the entire time this was bearable. Decently informative, very consumable from a western perspective, transparent about both good and bad, and simply written!
Glad I read it.
Profile Image for Shawn L’s Book Notes & Quotes.
433 reviews5 followers
September 10, 2025
With minor editing, the following perfectly describes Bangkok:
“The city is hot, humid, and grimy.”
“Little effort is made to conceal the profound disparity in living conditions.”
The author of course goes on to state the positives about how exciting it is for the urban traveler to explore.
Profile Image for Matt.
193 reviews3 followers
May 10, 2017
A very short but informative read on customs and cultures in Thailand.
Profile Image for Jason.
207 reviews
April 29, 2021
Concise, useful guide. Probably should have read it earlier, like 2 years ago!
Profile Image for JP.
279 reviews4 followers
February 15, 2023
Good intro to culture. Read in Thailand.
Profile Image for Sandra K. Miller.
79 reviews
February 16, 2024
Very helpful

Complete but less wordy than some travel books. Provides an overview of a number of important topics including history, culture, and communication.
14 reviews
January 12, 2025
I read this book in preparation for a trip I have planned later this year to Phuket. It provided a lot of insight and knowledge that I will use to help me during my trip.
Profile Image for Lexxie.
229 reviews
February 18, 2017
Traveling to Thailand next month so we picked this one up as a start. It was a good, basic overview. The author isn't flawless and made a few random, odd comments, but again, good quick overview.
70 reviews1 follower
January 25, 2009
I hope to take a practical test of this material soon...
Profile Image for Kristina.
113 reviews19 followers
January 11, 2011
A worthwhile read for the traveler or the Thai-curious. The sections on values, attitudes and do's and don'ts were my favorites.
Profile Image for HoboWannaBe.
286 reviews9 followers
September 5, 2022
Read for basic interaction skills before heading to Thailand. Repetitive. Good info organized well but written blandly. Needs more photos.
Displaying 1 - 18 of 18 reviews

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