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Strategic Planning
In today's complex business world, strategic planning is indispensable to achieving superior management. George A. Steiner's classic work, known as the bible of business planning, provides practical advice for organizing the planning system, acquiring and using information, and translating strategic plans into decisive action. An invaluable resource for top and middle-level executives, Strategic Planning continues to be the foremost guide to this vital area of business management.
- GenresManagementBusiness
400 pages, Paperback
First published January 1, 1979
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About the author
George A. Steiner
36 books6 followersGeorge Albert Steiner.
Prrofessor Emeritus at UCLA.
An award-winning educator and researcher, Steiner has been recognized by various organizations, including the Office of the President of the United States, for his study of management policy and strategy, strategic planning, and business and society interrelationships. He has authored or co-authored more than 30 books and articles.
Professor Steiner has held top-level positions in the federal government including the dual posts of Director of Policy in both the Defense Production Administration and in the Office of Defense Mobilization in Executive Office of the President of the United States, during the Korean War. He has served on boards of directors of both private and public organizations. During the years 1953-1955, he was the chief economist for the Lockheed Aircraft Corporation. In 1972, he was president of the Academy of Management. In 1958, he co-founded the California Management Review. While active at UCLA Anderson, he held the Harry and Elsa Kunin Chair in Business and Society.
He is the author of many books and scholarly articles. Two of his books received "Book-of-the-Year" awards. Among his many awards is a Litt.D. honorary degree given him by Temple University in 1963 in recognition of his writings. In 1990, the Academy of Management awarded him its Distinguished Educator Award. He is a fellow of the Academy of Management, the International Council for Scientific Management and the Planning Executives Institute (later the Planning Forum.)
Prrofessor Emeritus at UCLA.
An award-winning educator and researcher, Steiner has been recognized by various organizations, including the Office of the President of the United States, for his study of management policy and strategy, strategic planning, and business and society interrelationships. He has authored or co-authored more than 30 books and articles.
Professor Steiner has held top-level positions in the federal government including the dual posts of Director of Policy in both the Defense Production Administration and in the Office of Defense Mobilization in Executive Office of the President of the United States, during the Korean War. He has served on boards of directors of both private and public organizations. During the years 1953-1955, he was the chief economist for the Lockheed Aircraft Corporation. In 1972, he was president of the Academy of Management. In 1958, he co-founded the California Management Review. While active at UCLA Anderson, he held the Harry and Elsa Kunin Chair in Business and Society.
He is the author of many books and scholarly articles. Two of his books received "Book-of-the-Year" awards. Among his many awards is a Litt.D. honorary degree given him by Temple University in 1963 in recognition of his writings. In 1990, the Academy of Management awarded him its Distinguished Educator Award. He is a fellow of the Academy of Management, the International Council for Scientific Management and the Planning Executives Institute (later the Planning Forum.)
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January 29, 2020
Es una revisión amplia de los conceptos de planeación estratégica que muchas veces se tornan repetitivos en algunos puntos clave, sin embargo, es una buena introducción para adentrarse al mundo de la planeación.
El punto que más sobresale es la parte de la aplicación del modelo de planeación tomando en cuenta a la gente y los casos por los que puede que falla, además de que enumera muchas de las posibles puntos de error a tomar en cuenta en el diseño del sistema de planeación.
Este es un libro que se debería tomar en cuenta por personas que están enseñando los llamados métodos ágiles, ya que muestras que las ideas que pregonan no son las más nuevas, solo cambia el horizonte de planeación.
El punto que más sobresale es la parte de la aplicación del modelo de planeación tomando en cuenta a la gente y los casos por los que puede que falla, además de que enumera muchas de las posibles puntos de error a tomar en cuenta en el diseño del sistema de planeación.
Este es un libro que se debería tomar en cuenta por personas que están enseñando los llamados métodos ágiles, ya que muestras que las ideas que pregonan no son las más nuevas, solo cambia el horizonte de planeación.
Displaying 1 of 1 review