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Full Circle Marketing
Over the pages of this Full Circle Marketing you're going to discover two fundamental marketing strategies. Marketing strategies that work every single time they are used, and in many ways, these two fundamental strategies are like natural laws. And just like natural laws, you can choose to ignore them, or even pretend they don't exist, but your decision doesn't invalidate the laws. Jump out of an airplane, and you don't invalidate the law of gravity; you prove it. The same is true for the strategies you'll discover in the pages of this book. You can ignore them, or even intentionally violate them, but your decision won't invalidate their reality. Instead your results, or lack thereof, will merely confirm their existence.
- GenresBusinessNonfiction
103 pages, Kindle Edition
Published November 3, 2021
24 people are currently reading
1540 people want to read
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Displaying 1 - 30 of 61 reviews
August 14, 2023
"Full Circle Marketing" by Wayne Mullins is a game-changing masterpiece that unveils two fundamental marketing strategies akin to natural laws. Mullins' brilliant analogy of marketing strategies as unshakable laws, much like gravity, immediately captures the reader's attention. Throughout the book, he skillfully guides readers through these strategies, emphasizing their unwavering efficacy in achieving marketing success. The author's approach is refreshingly pragmatic, emphasizing that ignoring or disregarding these strategies does not nullify their potency. Instead, the results obtained by adhering to or deviating from these principles act as tangible evidence of their existence.
Mullins' writing style is engaging and insightful, making complex marketing concepts easily comprehensible to readers of all backgrounds. His examples and real-world applications further enrich the reader's understanding of the strategies' power. "Full Circle Marketing" empowers marketers, entrepreneurs, and business enthusiasts with indispensable tools for achieving consistent and measurable success in the dynamic world of marketing. This book is a must-read for anyone seeking to elevate their marketing endeavors to new heights and harness the timeless principles that underpin marketing triumphs.
Mullins' writing style is engaging and insightful, making complex marketing concepts easily comprehensible to readers of all backgrounds. His examples and real-world applications further enrich the reader's understanding of the strategies' power. "Full Circle Marketing" empowers marketers, entrepreneurs, and business enthusiasts with indispensable tools for achieving consistent and measurable success in the dynamic world of marketing. This book is a must-read for anyone seeking to elevate their marketing endeavors to new heights and harness the timeless principles that underpin marketing triumphs.
February 2, 2023
This was a great basic marketing book. It describes concepts in a simple manner, which is nice. I wouldn't say it's anything complex. But that makes it perfect for anyone who is new to marketing or wants a quick refresher. I would say this is good for business students, high school students, and small business owners. I definitely recommend this one if you are looking for a short book about marketing.
August 3, 2022
If we ever want to get the opportunity of growing efficiently and making our business reach the goals that we aim to achieve, marketing is something that does great wonders.
Without marketing, it can be seen that there are businesses who have ground-breaking and industry transforming products or services that are bound to satisfy the needs of their consumers, but they never even stand the chance to reach the target audience.
It can thus be deduced just how important and impactful marketing is and there are probably hundreds of books already out there that advise the readers on the tools that are so very expensive and much complicated.
Hence, what makes the book, ‘Full Circle Marketing’ by Wayne Mullins stand out from all the others is the approach of the author to make it easily understandable by the readers, whilst keeping it simple overall.
To begin with, the author has shared the secret recipe known as AIDA, that was initially tested and used way back in 1910, which is an acronym for Attention, Interest, Desire and Action, and is still very much relevant today.
We humans are now so accustomed to complexities that whenever we are presented with solutions that resonate as being simple, we tend to look into them and just reject it outright.
And that is what happens here, where we are so used to relying on complicated techniques that we often forget about the unembellished tactics that are right there in front of us, hence the author has done a great job to acquaint the readers with them.
Being an experienced and expert in this field, it was riveting to read about the author’s thoughts and his insights into some case studies of big names, and the way which he managed to break down it for us was amazing. Hence I am going to give this book FIVE STARS ⭐⭐⭐⭐⭐
Without marketing, it can be seen that there are businesses who have ground-breaking and industry transforming products or services that are bound to satisfy the needs of their consumers, but they never even stand the chance to reach the target audience.
It can thus be deduced just how important and impactful marketing is and there are probably hundreds of books already out there that advise the readers on the tools that are so very expensive and much complicated.
Hence, what makes the book, ‘Full Circle Marketing’ by Wayne Mullins stand out from all the others is the approach of the author to make it easily understandable by the readers, whilst keeping it simple overall.
To begin with, the author has shared the secret recipe known as AIDA, that was initially tested and used way back in 1910, which is an acronym for Attention, Interest, Desire and Action, and is still very much relevant today.
We humans are now so accustomed to complexities that whenever we are presented with solutions that resonate as being simple, we tend to look into them and just reject it outright.
And that is what happens here, where we are so used to relying on complicated techniques that we often forget about the unembellished tactics that are right there in front of us, hence the author has done a great job to acquaint the readers with them.
Being an experienced and expert in this field, it was riveting to read about the author’s thoughts and his insights into some case studies of big names, and the way which he managed to break down it for us was amazing. Hence I am going to give this book FIVE STARS ⭐⭐⭐⭐⭐
July 5, 2022
Book Review ~ Full Circle Marketing By @fireyourself
➡ Short guide providing knowledge about the basics of marketing strategies.
• INSIGHT: Full Circle Marketing is about how step by step one should convert a stranger to an evangelist to get long term results. This book breaks down the complexities any marketer has in his mind and gives him easy route maps through which he can achieve his goal of effective and efficient marketing.
• REVIEW: The author has done a great job with this book. His experience shows throughout. Although the book is targeted to a small section of readers, I personally enjoyed reading it. I loved his marketing mantras. People would learn a lot from this book, especially the fact that marketing need not be expensive and complex. The categorisation of the whole book was impressive. The natural laws of marketing i.e. the AIDA (Attention, Interest, Desire and Action) and the Natural Progression were explained really well. All the best to the Author for his future endeavours.
• STRENGTH: 1. The cover page and title of the book indicate exactly what the book is all about.
2. Easy language makes it a quick read.
3. Easily comprehensible.
4. Examples and case studies have been used because of which the understanding of the concepts is easier.
5. Writing style is commendable.
6. The author doesn't make it boring even for a second.
7. Use of flow charts and pictures make it more interesting.
• TARGET READERS: This book is ideal for marketing people and entrepreneurs who want good sales numbers.
• AGE GROUP: 16 and above
• GENRE: Non-Fiction
• RATING: 4.5/5
➡ Short guide providing knowledge about the basics of marketing strategies.
• INSIGHT: Full Circle Marketing is about how step by step one should convert a stranger to an evangelist to get long term results. This book breaks down the complexities any marketer has in his mind and gives him easy route maps through which he can achieve his goal of effective and efficient marketing.
• REVIEW: The author has done a great job with this book. His experience shows throughout. Although the book is targeted to a small section of readers, I personally enjoyed reading it. I loved his marketing mantras. People would learn a lot from this book, especially the fact that marketing need not be expensive and complex. The categorisation of the whole book was impressive. The natural laws of marketing i.e. the AIDA (Attention, Interest, Desire and Action) and the Natural Progression were explained really well. All the best to the Author for his future endeavours.
• STRENGTH: 1. The cover page and title of the book indicate exactly what the book is all about.
2. Easy language makes it a quick read.
3. Easily comprehensible.
4. Examples and case studies have been used because of which the understanding of the concepts is easier.
5. Writing style is commendable.
6. The author doesn't make it boring even for a second.
7. Use of flow charts and pictures make it more interesting.
• TARGET READERS: This book is ideal for marketing people and entrepreneurs who want good sales numbers.
• AGE GROUP: 16 and above
• GENRE: Non-Fiction
• RATING: 4.5/5
August 24, 2022
Marketing is a complex, expensive and complicated myth busted in this compact book. It chiseled out the very fundamentals of marketing tools to apply and make customers evangelists.
This book is divided into three parts.
✴️The first parts explain how to attract them and keep the customer. It's an ability which can be developed through the provided insights.
✴️The second part explains how to remove obstacles and other factors which create hindrance towards the customers.
✴️Third part is Full Circle Market which shows how to smoothen the relation and give tools which make them hooked on your products.
📚There's a four letter formula - AIDA
The author has described this so well and made it accessible for everyone. This book is not particularly to apply in the corporate world or in business marketing. It helps in every aspect of work which we perform.
AIDA, as it stands on Attention, Interests, Desire and Action.
It sets a formula to grab the total behaviour of the customer for the desired products.
I truly find it valuable and interesting the way the author has envisaged all these fundamentals in this book.
I would love to recommend this book to everyone who is looking to sharpen their marketing skills.
This book is divided into three parts.
✴️The first parts explain how to attract them and keep the customer. It's an ability which can be developed through the provided insights.
✴️The second part explains how to remove obstacles and other factors which create hindrance towards the customers.
✴️Third part is Full Circle Market which shows how to smoothen the relation and give tools which make them hooked on your products.
📚There's a four letter formula - AIDA
The author has described this so well and made it accessible for everyone. This book is not particularly to apply in the corporate world or in business marketing. It helps in every aspect of work which we perform.
AIDA, as it stands on Attention, Interests, Desire and Action.
It sets a formula to grab the total behaviour of the customer for the desired products.
I truly find it valuable and interesting the way the author has envisaged all these fundamentals in this book.
I would love to recommend this book to everyone who is looking to sharpen their marketing skills.
September 5, 2022
Marketing is a term that has made different impressions on different people, some think that it is too easy and some that it's too hard. Full Circle Marketing by Wayne Mullins is a book that provides a perfect guide through the term Marketing and helps us realise its importance, how easy or tough it is and how to get excellence in it.
The author has done an excellent job in providing knowledge about marketing in 100 pages, and in the simplest way possible, even if a person knows nothing about marketing he can easily understand it. The book is divided into three parts, each part introduces us to different terms related to marketing and how it can be used to boom our businesses and sell our products. The first part introduces us to the term AIDA, i.e. Attention, interest, desire and action while the second part introduces us to the term Natural progression and the third and last part is how we can use both above mentioned methods combined to help us grow.
The book is a must read for entrepreneurs, people who aspire to grow their business and last but not the least if you are someone who wants to gain knowledge and love to know about things, this book will be a perfect guide to the marketing field.
The author has done an excellent job in providing knowledge about marketing in 100 pages, and in the simplest way possible, even if a person knows nothing about marketing he can easily understand it. The book is divided into three parts, each part introduces us to different terms related to marketing and how it can be used to boom our businesses and sell our products. The first part introduces us to the term AIDA, i.e. Attention, interest, desire and action while the second part introduces us to the term Natural progression and the third and last part is how we can use both above mentioned methods combined to help us grow.
The book is a must read for entrepreneurs, people who aspire to grow their business and last but not the least if you are someone who wants to gain knowledge and love to know about things, this book will be a perfect guide to the marketing field.
August 23, 2022
This book is outstanding, has excellent substance, and is well presented. Each of the ten chapters is succinct and includes several flowcharts, quotes, and examples. What really interested me was the fact that the author tried these techniques himself after repeatedly encountering harsh criticism and rejection.
It is designed to be a useful handbook that briefly discusses practically all important marketing ideas and fundamental, tried-and-true strategies. The book seems incredibly clear-cut and useful.
Marketing isn't about crossing your fingers and hoping for the best, and it shouldn't be dependent on any one media because in this volatile market it's possible that one media will outperform another.
As a result, the author draws on his experience to suggest a few approaches. Unlike other approaches, these approaches are adaptable, so you don't need to change them whenever a new social media platform is introduced.
This book will improve your ability to think clearly by providing you with a unique and in-depth examination of the proper dimensions. The nicest part was that I was entirely persuaded to give it a try, i am sure one will surely embark on their own special journey.
It is designed to be a useful handbook that briefly discusses practically all important marketing ideas and fundamental, tried-and-true strategies. The book seems incredibly clear-cut and useful.
Marketing isn't about crossing your fingers and hoping for the best, and it shouldn't be dependent on any one media because in this volatile market it's possible that one media will outperform another.
As a result, the author draws on his experience to suggest a few approaches. Unlike other approaches, these approaches are adaptable, so you don't need to change them whenever a new social media platform is introduced.
This book will improve your ability to think clearly by providing you with a unique and in-depth examination of the proper dimensions. The nicest part was that I was entirely persuaded to give it a try, i am sure one will surely embark on their own special journey.
July 4, 2022
I’ve worked in marketing for 7 years and would recommend this book to any small business owner as a digestible, simple introduction to effective marketing. The concepts are clearly outlined and there are many actionable steps for the reader to take and apply immediately to their business.
The reason I knocked a star off is that it could be written better. More anecdotal storytelling would help the reader better connect and conceptualize the concepts. And it’s a little funny, given that storytelling is a major aspect of effective marketing! The story of the marketing rock was never fully told, and that’s a huge miss with your audience (the readers) in the beginning of the book. The reader would benefit from knowing who Wayne is and why we should trust him, and the marketing rock story could be the foundation for that.
He also uses the term “guru” which makes me cringe in the marketing world. It’s culturally insensitive and we can do better as marketing professionals. Let’s do better!!
The reason I knocked a star off is that it could be written better. More anecdotal storytelling would help the reader better connect and conceptualize the concepts. And it’s a little funny, given that storytelling is a major aspect of effective marketing! The story of the marketing rock was never fully told, and that’s a huge miss with your audience (the readers) in the beginning of the book. The reader would benefit from knowing who Wayne is and why we should trust him, and the marketing rock story could be the foundation for that.
He also uses the term “guru” which makes me cringe in the marketing world. It’s culturally insensitive and we can do better as marketing professionals. Let’s do better!!
August 6, 2022
An influential entrepreneur presents a non-fictional book on marketing proving that it’s neither complicated nor an expensive process. According to his theory the two basic fundamental strategies will eventually make you learn to become a productive marketer.
The book is very simple and reader friendly. Mullins explanations are quite productive and the various marketing insights emphasise on a key marketing concept for in-depth coverage and better understanding. The book also comprises of some relevant real-world cases of companies and brands to illustrate the marketing concepts.
I believe that for a marketing professional or a pursuer this book is a gold medal winning literature. Rr
The book is very simple and reader friendly. Mullins explanations are quite productive and the various marketing insights emphasise on a key marketing concept for in-depth coverage and better understanding. The book also comprises of some relevant real-world cases of companies and brands to illustrate the marketing concepts.
I believe that for a marketing professional or a pursuer this book is a gold medal winning literature. Rr
August 16, 2022
Book title -- Full circle marketing
Author -- wayne mullins
The book Full Circle Marketing was written for anyone who is interested in learning the truths about marketing and the tactics that should be used.
In their careers as marketers, people have encountered a variety of questions, all of which will be addressed in this book.
❓Why does marketing have to be so complicated?
❓ Why does marketing have to be so expensive?
❓ Why does marketing even matter for organization?
The author has written this book in a way that makes it very obvious for readers to comprehend the career and gain many important but unnoticed lessons.
Language is quite simple to comprehend. The book's language is quite well-crafted.
This marketing masterpiece book demonstrated that marketing need not be expensive or complicated; rather, it can be easy and economical if individuals planned and carried out this in a strategy.
A fantastic novel all around.
Author -- wayne mullins
The book Full Circle Marketing was written for anyone who is interested in learning the truths about marketing and the tactics that should be used.
In their careers as marketers, people have encountered a variety of questions, all of which will be addressed in this book.
❓Why does marketing have to be so complicated?
❓ Why does marketing have to be so expensive?
❓ Why does marketing even matter for organization?
The author has written this book in a way that makes it very obvious for readers to comprehend the career and gain many important but unnoticed lessons.
Language is quite simple to comprehend. The book's language is quite well-crafted.
This marketing masterpiece book demonstrated that marketing need not be expensive or complicated; rather, it can be easy and economical if individuals planned and carried out this in a strategy.
A fantastic novel all around.
November 10, 2021
There are plenty of aspects I could highlight, the information and teaching points were great for sure. But for me personally, it all started with the fact that the book was easy to read and it was if Wayne was sitting there having a conversation with me. It made learning about marketing not seem like a chore and he kept me engaged. Not to mention the built in action items to help me get the ball rolling myself, I definitely recommend!
November 12, 2021
Was a great read. Lots of great information packed in an easy to understand way. Wayne knows marketing. Now we can all know what he knows.
November 12, 2021
As always, Wayne's thinking is out of the box. I highly recommend this book.
April 9, 2022
A Fantastic book for the Marketers.
Effective marketing happens when intention and action collide
Effective marketing happens when intention and action collide
November 9, 2021
Wayne has an easy-to-understand way of breaking down marketing into manageable tasks. Whether you are directly responsible for creating marketing or if you have a marketing team who reports to you, Full Circle Marketing cuts through the complexity to help you attract, retain, and transform your audience from knowing about you, to evangelizing for you! Well done!
August 17, 2022
Simple and short but a great lesson in Marketing
March 23, 2022
The book is divided into three parts in which Wayne Mullin says it is a myth that Marketing is expensive, complicated and complicated, instead marketing can be simple, effective and affordable.
𝘔𝘈𝘙𝘒𝘌𝘛𝘐𝘕𝘎 𝘐𝘚 𝘠𝘖𝘜𝘙 𝘈𝘉𝘐𝘓𝘐𝘛𝘠 𝘛𝘖 𝘈𝘛𝘛𝘙𝘈𝘊𝘛 𝘈𝘕𝘋 𝘒𝘌𝘌𝘗 𝘈 𝘊𝘜𝘚𝘛𝘖𝘔𝘌𝘙.
In the book you will learn fundamental strategies and these strategies are not based on tools, tactics, apps and what other gurus secretly share with you, but they are based on the basic fundamentals of human nature. This will guide you in transforming your marketing strategies and build relationships with your customers. This will help you to make your marketing simple, effective and cost-effective.
Author put down his years of experience in marketing, which help you to shift your marketing narrative . It's the book that can help you to make your marketing simple and effective. The language of the book is comprehensible, one can finish it in one go or sitting
𝘔𝘈𝘙𝘒𝘌𝘛𝘐𝘕𝘎 𝘐𝘚 𝘠𝘖𝘜𝘙 𝘈𝘉𝘐𝘓𝘐𝘛𝘠 𝘛𝘖 𝘈𝘛𝘛𝘙𝘈𝘊𝘛 𝘈𝘕𝘋 𝘒𝘌𝘌𝘗 𝘈 𝘊𝘜𝘚𝘛𝘖𝘔𝘌𝘙.
In the book you will learn fundamental strategies and these strategies are not based on tools, tactics, apps and what other gurus secretly share with you, but they are based on the basic fundamentals of human nature. This will guide you in transforming your marketing strategies and build relationships with your customers. This will help you to make your marketing simple, effective and cost-effective.
Author put down his years of experience in marketing, which help you to shift your marketing narrative . It's the book that can help you to make your marketing simple and effective. The language of the book is comprehensible, one can finish it in one go or sitting
February 6, 2022
I really enjoy reading this book, great and practical tips to make the marketing effective and not expensive, following the Natural Progression, I appreciate the way the writer transmits his ideas in a simple way and in a short book. Sometimes feels like a commercial for his company but in general terms it’s a great book that can help you improve your marketing strategy or build one for your new projects, I fully recommend it.
March 17, 2022
Whenever it comes to Marketing, people think it's very difficult and costly but they are actually wrong.
"Full Circle Marketing" by Wayne Mullins is an amazing book which tells us amazing strategies about advertising.
Wayne Mullins reveals some easy and effective methods to grow your business in his book.
If you really want to learn about marketing from the scratch then i highly recommend this book.
"Full Circle Marketing" by Wayne Mullins is an amazing book which tells us amazing strategies about advertising.
Wayne Mullins reveals some easy and effective methods to grow your business in his book.
If you really want to learn about marketing from the scratch then i highly recommend this book.
November 20, 2021
If you’re looking for the signal amid the noise of the latest marketing tactics, tools and techniques, this is the book for you.
The book provides solid, actionable steps built on timeless marketing principles (laws) and the experience of Ugly Mug Marketing. The book also includes a bonus download to further help you apply these laws to your marketing.
The book provides solid, actionable steps built on timeless marketing principles (laws) and the experience of Ugly Mug Marketing. The book also includes a bonus download to further help you apply these laws to your marketing.
February 27, 2023
Full Circle Marketing is a game-changer for any marketer looking to transform their marketing and turn customers into evangelists. Wayne Mullins takes readers on a journey of discovering the fundamental principles of marketing and how to create a marketing strategy that engages and retains customers.
One thing that stands out about this book is its simplicity. Mullins uses easy-to-understand language, making it easy for anyone to comprehend the concepts. The book is filled with real-world examples and case studies that drive home the points he makes.
What I love most about Full Circle Marketing is the author's passion for creating a lasting relationship with customers. He emphasizes the importance of treating customers as individuals and creating an emotional connection with them. Mullins teaches readers how to use customer feedback and data to improve the customer experience continually.
Another thing that impressed me about this book is the practical nature of the advice provided. Mullins gives actionable steps that any marketer can implement right away. From creating a customer journey map to identifying the key metrics to track, readers will come away with practical strategies that will make a significant impact on their marketing efforts.
Full Circle Marketing is a game-changer for any marketer looking to transform their marketing and turn customers into evangelists. Wayne Mullins takes readers on a journey of discovering the fundamental principles of marketing and how to create a marketing strategy that engages and retains customers.
One thing that stands out about this book is its simplicity. Mullins uses easy-to-understand language, making it easy for anyone to comprehend the concepts. The book is filled with real-world examples and case studies that drive home the points he makes.
What I love most about Full Circle Marketing is the author's passion for creating a lasting relationship with customers. He emphasizes the importance of treating customers as individuals and creating an emotional connection with them. Mullins teaches readers how to use customer feedback and data to improve the customer experience continually.
Another thing that impressed me about this book is the practical nature of the advice provided. Mullins gives actionable steps that any marketer can implement right away. From creating a customer journey map to identifying the key metrics to track, readers will come away with practical strategies that will make a significant impact on their marketing efforts.
Overall, Full Circle Marketing is a must-read for any marketer looking to create a marketing strategy that drives results. The book is well-written, easy to follow, and packed with practical advice. I highly recommend it!
One thing that stands out about this book is its simplicity. Mullins uses easy-to-understand language, making it easy for anyone to comprehend the concepts. The book is filled with real-world examples and case studies that drive home the points he makes.
What I love most about Full Circle Marketing is the author's passion for creating a lasting relationship with customers. He emphasizes the importance of treating customers as individuals and creating an emotional connection with them. Mullins teaches readers how to use customer feedback and data to improve the customer experience continually.
Another thing that impressed me about this book is the practical nature of the advice provided. Mullins gives actionable steps that any marketer can implement right away. From creating a customer journey map to identifying the key metrics to track, readers will come away with practical strategies that will make a significant impact on their marketing efforts.
Full Circle Marketing is a game-changer for any marketer looking to transform their marketing and turn customers into evangelists. Wayne Mullins takes readers on a journey of discovering the fundamental principles of marketing and how to create a marketing strategy that engages and retains customers.
One thing that stands out about this book is its simplicity. Mullins uses easy-to-understand language, making it easy for anyone to comprehend the concepts. The book is filled with real-world examples and case studies that drive home the points he makes.
What I love most about Full Circle Marketing is the author's passion for creating a lasting relationship with customers. He emphasizes the importance of treating customers as individuals and creating an emotional connection with them. Mullins teaches readers how to use customer feedback and data to improve the customer experience continually.
Another thing that impressed me about this book is the practical nature of the advice provided. Mullins gives actionable steps that any marketer can implement right away. From creating a customer journey map to identifying the key metrics to track, readers will come away with practical strategies that will make a significant impact on their marketing efforts.
Overall, Full Circle Marketing is a must-read for any marketer looking to create a marketing strategy that drives results. The book is well-written, easy to follow, and packed with practical advice. I highly recommend it!
November 20, 2022
Simply amazing, the examples are captivating, but most importantly the book takes a look back to the origins and basics of customer behavior and how it applies to this generation of marketers! A very great book!
August 16, 2022
"Effective Marketing doesn't have to be expensive."
With this straightforward fact, Wayne Mullins busts out the traditional myth which says that marketing is a complex and tedious process every organization has to go through to succeed. The core of marketing lies in understanding how human nature works as we are gonna anyhow sell products or services to other humans only. Understanding what triggers customers to act on buying something requires psychological study of the human mind. This and such myths are wiped and overwritten with new logical facts in this book.
The book is all about marketing and hence the name full circle marketing. It contains basic marketing concepts which applied correctly can revolutionize the results. The lessons in it will help you foster a great relationship with your customers and clients and thereby maintain a long-lasting relationship that benefits all.
It is divided into three parts:
🚀 THERE ARE NO SECRETS: This guides us about the AIDA formula and how we can follow each step of it properly and achieve great results from it. AIDA stands for Attention, Interest, Desire, and Action
🚀 THE FIRST HALF: Here, Wyne tells us to go natural and use a humanistic approach instead of an artificial approach. Also, here he tells the techniques with which we can turn strangers (be it online or offline) into friends and customers.
🚀 THE FULL CIRCLE: Here, one of the techniques Wyne stresses over is “Speak in benefits, not features.” This is because of the human tendency to think in the favor of benefits. Also, he stresses using a language that needs to center around knowing, liking, and building trust.
It’s an excellent marketing book. We, influencers, small organizations, startups, or big gigs can go for it and use techniques to sharpen your marketing techniques.
“Your brand is what others think about you, not what you think about yourself.” 🤞
With this straightforward fact, Wayne Mullins busts out the traditional myth which says that marketing is a complex and tedious process every organization has to go through to succeed. The core of marketing lies in understanding how human nature works as we are gonna anyhow sell products or services to other humans only. Understanding what triggers customers to act on buying something requires psychological study of the human mind. This and such myths are wiped and overwritten with new logical facts in this book.
The book is all about marketing and hence the name full circle marketing. It contains basic marketing concepts which applied correctly can revolutionize the results. The lessons in it will help you foster a great relationship with your customers and clients and thereby maintain a long-lasting relationship that benefits all.
It is divided into three parts:
🚀 THERE ARE NO SECRETS: This guides us about the AIDA formula and how we can follow each step of it properly and achieve great results from it. AIDA stands for Attention, Interest, Desire, and Action
🚀 THE FIRST HALF: Here, Wyne tells us to go natural and use a humanistic approach instead of an artificial approach. Also, here he tells the techniques with which we can turn strangers (be it online or offline) into friends and customers.
🚀 THE FULL CIRCLE: Here, one of the techniques Wyne stresses over is “Speak in benefits, not features.” This is because of the human tendency to think in the favor of benefits. Also, he stresses using a language that needs to center around knowing, liking, and building trust.
It’s an excellent marketing book. We, influencers, small organizations, startups, or big gigs can go for it and use techniques to sharpen your marketing techniques.
“Your brand is what others think about you, not what you think about yourself.” 🤞
April 21, 2022
📚 Book Review: Full Circle Marketing 📚
"Hope isn't a marketing strategy"
Introduction:
Full Circle Marketing is a different yet a unique approach to marketing. The author @fireyourself has showed the courage and has brought forward the stupid marketing strategies that are being sold on social media every now and then.
Even influencers that we call marketing gurus are just selling different marketing strategies after every few months while the author @fireyourself says that marketing has been the same since forever.
The author has broken down the book into three sections. Each section talks about the golden marketing formula that has been forgotten lately by us. The formula shared by Wayne in Full Circle Marketing is actually easy to understand and execute💫
Part 1: AIDA: Attention, Desire, Interest and Action.
Although, AIDA isn't a new term, the way the author has explained the importance of AIDA and how we can use it to promote our product is truly worth it.
Part 2: Natural Progression: You must understand that people don't owe anything to you so they are not going to promote your product/service if you are nothing to them
Wayne has shared how you can convert strangers into friends, friends into customers and customers into your personal advertisers.
Part 3: Part 3 is mainly about summing up both the prior parts and teaching us how to create a successful marketing campaign that gets the eyes rolling 👀
Conclusion:
I think in just 100-120 pages, the author has kinda explained everything that is necessary to understand marketing. If you want to how marketing works especially when you own a business, you should go for this book 📚
"Hope isn't a marketing strategy"
Introduction:
Full Circle Marketing is a different yet a unique approach to marketing. The author @fireyourself has showed the courage and has brought forward the stupid marketing strategies that are being sold on social media every now and then.
Even influencers that we call marketing gurus are just selling different marketing strategies after every few months while the author @fireyourself says that marketing has been the same since forever.
The author has broken down the book into three sections. Each section talks about the golden marketing formula that has been forgotten lately by us. The formula shared by Wayne in Full Circle Marketing is actually easy to understand and execute💫
Part 1: AIDA: Attention, Desire, Interest and Action.
Although, AIDA isn't a new term, the way the author has explained the importance of AIDA and how we can use it to promote our product is truly worth it.
Part 2: Natural Progression: You must understand that people don't owe anything to you so they are not going to promote your product/service if you are nothing to them
Wayne has shared how you can convert strangers into friends, friends into customers and customers into your personal advertisers.
Part 3: Part 3 is mainly about summing up both the prior parts and teaching us how to create a successful marketing campaign that gets the eyes rolling 👀
Conclusion:
I think in just 100-120 pages, the author has kinda explained everything that is necessary to understand marketing. If you want to how marketing works especially when you own a business, you should go for this book 📚
March 21, 2022
🧭This book is a unicorn in the world of Advertisement and Marketing because it delivers on the promise of the title. If you want to figure out how marketing should be done then this book is perfect for you. This book will really help you to alter your marketing strategies and build your relationship more stronger with clients. It has some beneficial, simple and affordable marketing strategies.
🧭This is a very Insightful book for anyone who wants to learn about marketing from the scratch. Wayne Mullins has penned down his years of experience being in the field of marketing. There are lots and lots of insights and practical advice shared by the author Wayne Mullins. I recommend this as an amazing marketing book for people to read.
🧭This book is a fantastic guide to understanding the complexities of marketing and advertisement in today's enterprises. If you are looking for something that will help you understand the basics of marketing or you want to skill up your game in this field then you must add this book to your TBR list.
🧭The topics related to marketing are covered so amazingly and when the author depicts his years of experience in this field make the book so much more appealing. Very easy to read and is stuffed with very helpful information I failed to discover in other similar books. The language used, is quite easy, straightforward and effortlessly understandable. I am stunned by the effort of the author to jot down such an outstanding book. Truly an interesting and informative book to read.
🧭This is a very Insightful book for anyone who wants to learn about marketing from the scratch. Wayne Mullins has penned down his years of experience being in the field of marketing. There are lots and lots of insights and practical advice shared by the author Wayne Mullins. I recommend this as an amazing marketing book for people to read.
🧭This book is a fantastic guide to understanding the complexities of marketing and advertisement in today's enterprises. If you are looking for something that will help you understand the basics of marketing or you want to skill up your game in this field then you must add this book to your TBR list.
🧭The topics related to marketing are covered so amazingly and when the author depicts his years of experience in this field make the book so much more appealing. Very easy to read and is stuffed with very helpful information I failed to discover in other similar books. The language used, is quite easy, straightforward and effortlessly understandable. I am stunned by the effort of the author to jot down such an outstanding book. Truly an interesting and informative book to read.
April 2, 2022
📚 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠.
The author Wayne Mullins explains that marketing should be simple, effective and affordable. It does not have to be expensive and complicated.
The book helps you to make marketing both simple and effective for you. It teaches you steps to strategic marketing. It explains how these marketing strategies are in alignment with the way human nature works.
📖 It is divided into 3 parts:
Part 1️⃣ : It explains what marketing truly means. Introduction to a method ‘AIDA’ : Attention, Interest, Desire, Action. It explains the importance of these techniques in order to make your marketing work effectively.
Part 2️⃣ : It explains a strategy called ‘Natural Progression’, the specific stages that people go when it comes to making purchasing decisions and if you can understand this you can influence your customers towards whatever you’re trying to sell. It also explains how you can make new customers and build trust among them.
Part 3️⃣ : It discusses strategies on how you can make loyal customers and how you can know the true level of your services among people.
It’s a great book on marketing and can help anyone who wants to learn about it and grow his business.
The author Wayne Mullins explains that marketing should be simple, effective and affordable. It does not have to be expensive and complicated.
The book helps you to make marketing both simple and effective for you. It teaches you steps to strategic marketing. It explains how these marketing strategies are in alignment with the way human nature works.
📖 It is divided into 3 parts:
Part 1️⃣ : It explains what marketing truly means. Introduction to a method ‘AIDA’ : Attention, Interest, Desire, Action. It explains the importance of these techniques in order to make your marketing work effectively.
Part 2️⃣ : It explains a strategy called ‘Natural Progression’, the specific stages that people go when it comes to making purchasing decisions and if you can understand this you can influence your customers towards whatever you’re trying to sell. It also explains how you can make new customers and build trust among them.
Part 3️⃣ : It discusses strategies on how you can make loyal customers and how you can know the true level of your services among people.
It’s a great book on marketing and can help anyone who wants to learn about it and grow his business.
July 16, 2022
When we think about EFFECTIVE Marketing, we assume that it will require a ton of money but in 'Full Circle Marketing,' the author Wayne Mullins provides a contrarian view that is different from the common knowledge. He explains that Effective Marketing doesn't have to be complex and expensive and can be affordable.
This book is set out in 3 parts and explains basics of Marketing and discusses the effective strategies that will make your marketing campaign successful. In this book you will learn :-
👉🏻 The fundamentals of effective marketing
👉🏻 You'll learn about the difference between Marketing and Advertising
👉🏻 You'll learn about some basic yet effective Marketing Models or strategies which are often overlooked by marketers like :-
• AIDA ( Attention, Intrest, Desire and Action)
• Natural Progression
👉🏻 How you can turn your customers into evangelists ie. promoters
This book has surely made a fundamental change in how I look at marketing. It offers great insights about Marketing. Author has used simple language to explain these complex concepts. I'd highly recommend this book to entrepreneurs and marketers who wants to understand the basics of Marketing.
This book is set out in 3 parts and explains basics of Marketing and discusses the effective strategies that will make your marketing campaign successful. In this book you will learn :-
👉🏻 The fundamentals of effective marketing
👉🏻 You'll learn about the difference between Marketing and Advertising
👉🏻 You'll learn about some basic yet effective Marketing Models or strategies which are often overlooked by marketers like :-
• AIDA ( Attention, Intrest, Desire and Action)
• Natural Progression
👉🏻 How you can turn your customers into evangelists ie. promoters
This book has surely made a fundamental change in how I look at marketing. It offers great insights about Marketing. Author has used simple language to explain these complex concepts. I'd highly recommend this book to entrepreneurs and marketers who wants to understand the basics of Marketing.
July 20, 2022
Full Circle Marketing" by Wayne Mullins is an amazing read that gives an in-depth outlook regarding how to act, react and implement strategies in the marketing funnel according to your goals. The author, who is an entrepreneur and a CEO himself, has jotted down the fundamentals of acquiring new customers and their retention from his personal years of experience.
I liked the fact that the author elaborated on getting the core principles and basic rights in a simple manner without throwing jargons around. Any reader who wants to understand the essence of marketing for his/her business or studies can grasp the fundamentals written in this book.
The author has simplified some of the important marketing terms like that of the AIDA model (Attention, Desire, Interest and Action) with the help of examples about how to make an effective connection with your core audience. It is not enough to acquire new customers; it is equally or more important to retain them.
This book is a short, precise, informative, and educative read which can provide implementable insights to the budding entrepreneurs to understand the basics of marketing in the entirety of the product funnel and consumer behaviour. Recommended!!
I liked the fact that the author elaborated on getting the core principles and basic rights in a simple manner without throwing jargons around. Any reader who wants to understand the essence of marketing for his/her business or studies can grasp the fundamentals written in this book.
The author has simplified some of the important marketing terms like that of the AIDA model (Attention, Desire, Interest and Action) with the help of examples about how to make an effective connection with your core audience. It is not enough to acquire new customers; it is equally or more important to retain them.
This book is a short, precise, informative, and educative read which can provide implementable insights to the budding entrepreneurs to understand the basics of marketing in the entirety of the product funnel and consumer behaviour. Recommended!!
August 19, 2022
The book "Full Circle Marketing" written by Mr. Wayne Mullins is one of my latest reads. Although, I am not a frequent reader when it comes to Self-help or Business related books. However, this book by Mr. Wayne has definitely been a fantastic read.
The book has been organized neatly into three parts consisting of several chapters under names: 'There are no secrets, 'The first Half', and 'The full circle. The last part, the book's original title, represents the vital crux of all marketing strategies.
Being a CEO and an entrepreneur himself, the author has brilliantly cleared the fundamentals of marketing and its importance in the business world.
I personally loved his presenting facts where he cleared the misconception of 'marketing' and 'advertisement' being the same things.
This book is more than a simple-to-subject kind of read.It actually makes you understand the basics of marketing strategies such as 'AIDA' and changes your existing perception of the world of marketing.
This book is an absolute read for young entrepreneurs as well as established CEOs.I would recommend this book to all of my friends.
The book has been organized neatly into three parts consisting of several chapters under names: 'There are no secrets, 'The first Half', and 'The full circle. The last part, the book's original title, represents the vital crux of all marketing strategies.
Being a CEO and an entrepreneur himself, the author has brilliantly cleared the fundamentals of marketing and its importance in the business world.
I personally loved his presenting facts where he cleared the misconception of 'marketing' and 'advertisement' being the same things.
This book is more than a simple-to-subject kind of read.It actually makes you understand the basics of marketing strategies such as 'AIDA' and changes your existing perception of the world of marketing.
This book is an absolute read for young entrepreneurs as well as established CEOs.I would recommend this book to all of my friends.
August 27, 2022
🅱🅾🅾🅺 🆁🅴🆅🅸🅴🆆
𝑭𝒖𝒍𝒍 𝑪𝒊𝒓𝒄𝒍𝒆 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈
🆀🅾🆃🅳#: How was your weekend ?
#AOTD#: It was hectic but productive as well.
ᴀᴜᴛʜᴏʀ: Wayne Mullins
ꜰᴏʀᴍᴀᴛ: Kindle/ Hardcover
ᴘᴀɢᴇꜱ/ᴄʜᴀᴘᴛᴇʀꜱ: 103
ᴘᴜʙʟɪꜱʜᴇʀ: Ugly Mug Marketing.
ɢᴇɴʀᴇ: Analysis & Strategy
Marketing whenever we heard and talk about the marketing it gives us the thought that it requires the humungous amount of research and amount, which goes into this.
But, what if someone says that things can happen other way round too!
This has happened with me, when I had read this book which talks about the basic of the marketing in such a novel way.
𝑭𝒖𝒍𝒍 𝑪𝒊𝒓𝒄𝒍𝒆 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 is a book which has discussed the simplest approach of marketing. This author has shared the easy and practical approach of the marketing. The way the author had discussed the difference about the advertising and marketing, that was indeed so insightful.
The author has shared the AIDA ( Attention, Interest, Desire & action) technique in the book. How we can turn our leads into the promoter, which is really mind blowing!
The book has been wrapped up in around 100 pages, since the author has kept everything quite crisp and articulate as well.
The language of the book is easy to understand and beginners friendly. The gist of the book is as such it will leave a positive and different impact on you about marketing.
Get your hands on this to understand the concept of Marketing in the simplest way possible.
- #readwithbindu
- #reviewwithbindu
- - #bookwormbindz
𝑭𝒖𝒍𝒍 𝑪𝒊𝒓𝒄𝒍𝒆 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈
🆀🅾🆃🅳#: How was your weekend ?
#AOTD#: It was hectic but productive as well.
ᴀᴜᴛʜᴏʀ: Wayne Mullins
ꜰᴏʀᴍᴀᴛ: Kindle/ Hardcover
ᴘᴀɢᴇꜱ/ᴄʜᴀᴘᴛᴇʀꜱ: 103
ᴘᴜʙʟɪꜱʜᴇʀ: Ugly Mug Marketing.
ɢᴇɴʀᴇ: Analysis & Strategy
Marketing whenever we heard and talk about the marketing it gives us the thought that it requires the humungous amount of research and amount, which goes into this.
But, what if someone says that things can happen other way round too!
This has happened with me, when I had read this book which talks about the basic of the marketing in such a novel way.
𝑭𝒖𝒍𝒍 𝑪𝒊𝒓𝒄𝒍𝒆 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 is a book which has discussed the simplest approach of marketing. This author has shared the easy and practical approach of the marketing. The way the author had discussed the difference about the advertising and marketing, that was indeed so insightful.
The author has shared the AIDA ( Attention, Interest, Desire & action) technique in the book. How we can turn our leads into the promoter, which is really mind blowing!
The book has been wrapped up in around 100 pages, since the author has kept everything quite crisp and articulate as well.
The language of the book is easy to understand and beginners friendly. The gist of the book is as such it will leave a positive and different impact on you about marketing.
Get your hands on this to understand the concept of Marketing in the simplest way possible.
- #readwithbindu
- #reviewwithbindu
- - #bookwormbindz
Displaying 1 - 30 of 61 reviews