In 2020 on election night the author properly called the AZ election for Biden based on the data and in consultation with AP who had contracted with FOX. The early call was met with rage from the Trump machine and led to Stirewalt’s dismissal from FOX. This book makes the case that the news business, in its desire for viewership and ratings, has tilted too heavily toward giving the audience what it wants to hear, rather than what they need to know. He argues that news outlets have prioritized stoking emotion — grievance, anxiety, or anger — over their civic-minded duty of informing their audience.
Every day, news outlets search for stories that either flatter their target audience or, more likely, show the inferiority or evil of the other side. The reason is that contempt is profitable because it is easier than impartial reporting. Stirewalt does not limit his critique to the right but takes on the entire media establishment. The book starts with the Washington Post newsroom and its leaderboards that show which stories are clicking the best with readers in the digital world.
The author explores some historical troubles of a similar nature from colonial times onward, when all news was partisan, to the rise of radio, when hosts regularly spewed propaganda. As if not to get too apocalyptic, he notes that the country’s media has faced similar times of upheaval before and still survived.
So often, when people complain about “the media,” painting it with one broad brush, they are focused on just one aspect of it, usually the 24-hour news networks. The more sober network evening news broadcasts, while certainly not as influential as they once were, still regularly get larger audiences than the highest-rated cable news shows. Stirewalt offers a set of solutions, such as curbing the use of anonymous sources or treating politics as a sport. He makes the point that as the volume of news coverage increases, “the quality of that coverage seems to be constantly in decline.”
Quotes
“Americans need more common spaces in which they can have confidence not only that information will be accurate, but that points of view will be fairly represented. We will always come up short in our inclusivity, impartiality, and capacity for holding bad actors to account, but if we throw away aspirational fairness in favor of activist, opinionated journalism we are not fighting entrenched power, but feeding it.”