I'm not sure what I expected from this book, and yet I was left feeling slightly disappointed.
The Gospel of Wellness sets out to explore how and why American women have become semi-obsessed with wellness culture. Through a combination of investigative reporting and personal accounts, Rina Raphael touches on beauty, fitness, nutrition, "biohacking," and more.
The writing is clear and approachable, and it does a good job of summarizing each aspect of wellness culture. I particularly enjoyed the "flashback" sections as a way of seeing how these ideas and fixations are not new—they just have really great marketing behind them now.
One of the key takeaways from this book is how a lack of research and education into women's issues in particular is part of what's led to this boom in the wellness industry. Any time that point was made, though, I wanted Raphael to go deeper. Sure, we've replaced traditional products or modalities with ones that have even less research, but what can we do about that?
Or, when she makes the point that we're encouraged to "silence the mind" when we have legitimate complaints that deserve to be voiced and heard, I'm left wondering, okay, so what can we do about that? Talk to our friends? Write our representatives? Take another spin class?
I was also thrown by the fact that one chapter (rightfully!) discusses that the BMI is bullshit (my words, not hers), but then she goes on to mention obesity multiple times. What is considered "obese" if we're stepping outside of the (highly flawed) BMI? She never defines this.
By the end of the book, I was left wondering if I'm the right audience for this message. For one, not a lot of what was presented here was new to me (for example, the chapter on fitness was largely reminiscent of the similar chapter in Cultish). And then I was wondering if I missed what the message even was.
Not every book needs to be an indictment on capitalism, but it felt to me like this book would benefit from being an indictment on capitalism. After all, if marketing is the driving force behind the wellness industry, and if we're spending all this money in an effort to feel better but are opting for products and modalities that don't actually serve and support us, then isn't capitalism to blame here? At least in large part? I know that can make things feel even bigger and outside of our control (we can't simply choose to dismantle capitalism tomorrow, after all), but if we're going to go there, let's go there! Let's dismantle capitalism through our daily decisions. Let's question the whole system. Let's radicalize our lives.
This book does not advocate for that, though. At least not explicitly.
Instead, the message of the book seems to be that we need to decide why we are choosing what we're choosing, focusing on what feels good to us and is ideally/hopefully backed by research. If that's the case, then I already knew that and didn't need this book to tell me that. I suppose there's value in another person giving you permission to do that, and if the information in this book is new to someone, I can see how it would be life-changing.
I hope this book finds its audience and helps this industry be transformed (in any and all the ways that's possible).
Thanks to Macmillan Audio and NetGalley for sharing the ARC in exchange for an honest review.