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Power Author: A Quick Guide to Mastering Live Events
Your blockbuster book is published, and your fans are clamoring for more. Reading your books isn’t good enough--they want to meet you and get signed copies.
As fate would have it, there’s a local comic/vendor show coming up, and they have one last space open, so you book the spot.
Now what?
How many books do you bring? Do you need to bring a table and a chair? Can you take credit card payments, or only cash? What about signage? How much do you charge? How early do you need to be there to set up?
For each question you answer, a dozen more pop up like hydra heads. With limited experience in this new and wonderful world of live events, where can you turn to get your questions answered?
In this quick-start guide, award-winning author Ben Wolf presents the tried-and-true strategies and actionable information he uses to build his fan base, interact with readers, and make a killing at live events.
Within these pages, you’ll encounter the
A crash course in the different types of author events and reasonable expectationsPractical, relatable, and reliable tactics to create memorable sales experiences that convert browsers into buyersBreakdowns on how to price and market your work to a live audience, including leveraging visual assets to draw passersby to your booth/tableHidden costs and potential pitfalls associated with doing live eventsNavigating live events in a post-COVID worldLoads of SECRET tactics Ben Wolf uses to make even bigger loads of sales...and much more!
Claim your rightful power and become a true master of live events! Grab this book now, and rock your next book signing.
As fate would have it, there’s a local comic/vendor show coming up, and they have one last space open, so you book the spot.
Now what?
How many books do you bring? Do you need to bring a table and a chair? Can you take credit card payments, or only cash? What about signage? How much do you charge? How early do you need to be there to set up?
For each question you answer, a dozen more pop up like hydra heads. With limited experience in this new and wonderful world of live events, where can you turn to get your questions answered?
In this quick-start guide, award-winning author Ben Wolf presents the tried-and-true strategies and actionable information he uses to build his fan base, interact with readers, and make a killing at live events.
Within these pages, you’ll encounter the
A crash course in the different types of author events and reasonable expectationsPractical, relatable, and reliable tactics to create memorable sales experiences that convert browsers into buyersBreakdowns on how to price and market your work to a live audience, including leveraging visual assets to draw passersby to your booth/tableHidden costs and potential pitfalls associated with doing live eventsNavigating live events in a post-COVID worldLoads of SECRET tactics Ben Wolf uses to make even bigger loads of sales...and much more!
Claim your rightful power and become a true master of live events! Grab this book now, and rock your next book signing.
- GenresNonfiction
281 pages, Kindle Edition
Published October 5, 2021
13 people are currently reading
18 people want to read
About the author
Ben Wolf
99 books129 followersAt the age of nine, Ben Wolf slayed his first dragon.
As the dragon perished, it bequeathed a measure of its power to Ben.
It told him, "You now have the ability to lie more creatively than any other being on this planet--except for politicians. Use this power wisely."
The dragon died with one final puff of smoke from its lungs, but Ben Wolf lived on.
For years, Ben honed his craft. At the age of twelve, he lied to his sister about having thrown darts at a poster of her favorite boy band.
At the age of sixteen, he lied to a policeman who'd pulled him over for speeding, and it got him out of a ticket.
At the age of eighteen, he lied to himself about what a good decision it was to go to Bible college and major in Pastoral Studies (that one has come back to haunt him several times).
Given the unique power he'd inherited from the dying dragon, Ben Wolf had expected his life to look very different from how it did when he turned twenty-three.
Then the dragon's words regarding his power returned to him: "Use this power wisely."
The truth was, Ben hadn't been using the magnificent power wisely. He'd been using it for personal gain, and to dig himself out of bad situations (or, in the case of Bible college, to get himself into them).
So he asked himself, "What would be a wise way to use this power?"
At that very moment, a bus drove past the street in front of him. On its side was emblazoned the phrase, "You should write a novel!"
Having graduated from Bible college a year earlier, Ben took it as a divine message. What's more, he'd already written one novel at that point, and he'd enjoyed it, so he figured he might as well write a few more.
That was 2009. Now, more than ten years later, Ben has written north of ten books, including an award-winning children's book and an award-winning novel.
Awards are great, but what Ben has found even more reassuring is the consistently great feedback he's gotten from readers. They've raved about his work and told him he was the best, most creative liar they'd ever heard of.
So now Ben is on the cusp of making serious headway with his lying skills. His debut fantasy saga, the Blood Mercenaries series of dark/epic/sword & sorcery novels, is raking in tons of stellar reviews from readers everywhere.
And now you can be a part of his creative lying journey. If you've read Ben Wolf's work, love him as a person, or plain old just think he's a handsome guy (he is, and he is now making it known that it wasn't him who wrote this (but it was actually him)), then please review his books here and on Amazon.com.
Ben, who we swear didn't write this, thanks you.
As the dragon perished, it bequeathed a measure of its power to Ben.
It told him, "You now have the ability to lie more creatively than any other being on this planet--except for politicians. Use this power wisely."
The dragon died with one final puff of smoke from its lungs, but Ben Wolf lived on.
For years, Ben honed his craft. At the age of twelve, he lied to his sister about having thrown darts at a poster of her favorite boy band.
At the age of sixteen, he lied to a policeman who'd pulled him over for speeding, and it got him out of a ticket.
At the age of eighteen, he lied to himself about what a good decision it was to go to Bible college and major in Pastoral Studies (that one has come back to haunt him several times).
Given the unique power he'd inherited from the dying dragon, Ben Wolf had expected his life to look very different from how it did when he turned twenty-three.
Then the dragon's words regarding his power returned to him: "Use this power wisely."
The truth was, Ben hadn't been using the magnificent power wisely. He'd been using it for personal gain, and to dig himself out of bad situations (or, in the case of Bible college, to get himself into them).
So he asked himself, "What would be a wise way to use this power?"
At that very moment, a bus drove past the street in front of him. On its side was emblazoned the phrase, "You should write a novel!"
Having graduated from Bible college a year earlier, Ben took it as a divine message. What's more, he'd already written one novel at that point, and he'd enjoyed it, so he figured he might as well write a few more.
That was 2009. Now, more than ten years later, Ben has written north of ten books, including an award-winning children's book and an award-winning novel.
Awards are great, but what Ben has found even more reassuring is the consistently great feedback he's gotten from readers. They've raved about his work and told him he was the best, most creative liar they'd ever heard of.
So now Ben is on the cusp of making serious headway with his lying skills. His debut fantasy saga, the Blood Mercenaries series of dark/epic/sword & sorcery novels, is raking in tons of stellar reviews from readers everywhere.
And now you can be a part of his creative lying journey. If you've read Ben Wolf's work, love him as a person, or plain old just think he's a handsome guy (he is, and he is now making it known that it wasn't him who wrote this (but it was actually him)), then please review his books here and on Amazon.com.
Ben, who we swear didn't write this, thanks you.
Ratings & Reviews
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Displaying 1 - 8 of 8 reviews
May 5, 2023
This is a good beginner's guide to author's wanting to sell books at live events (conventions, book fairs, festivals, etc.) It covers everything pretty thoroughly, so even if you have no idea what you'll need, where to go, or how to begin, this has you covered. I didn't fully agree with the author's approach to *everything* in here (the section on personal presentation/attire particularly stood out), and the tone was kind of obnoxious for me at times. But it's a solid, informational guide that provided me with some great insights and gave ideas I hadn't previously considered as I'm just beginning to venture into the world of live events and in-person book selling.
August 27, 2024
Fantastic resource for authors looking to expand into selling books at live events. I feel SO much more prepared for my upcoming events now that I've read this and listened to Wolf's appearances on podcasts. I'd previously seen him give talks at the 20Booksto50k Vegas writers' conferences multiple years, so I was familiar with his approach, but it really helped being able to read and reread the information in my paperback copy. I'm an author who just can't seem to make ads and the Amazon algorithms work for selling my books no matter which guru's advice I follow, so I'm looking to change my writing career trajectory with selling at conventions and other live events. We'll see if it works, but either way, I appreciate Ben Wolf sharing his wisdom here.
March 26, 2024
A down and dirty (and funny) guide for authors interested in handselling their books.
My only complaint: he did not discuss collecting and paying sales taxes.
Otherwise, it's a solid guide. Easy to read and understand, uncomplicated, and fairly straightforward. Just about anyone can learn and enact these principles.
My only complaint: he did not discuss collecting and paying sales taxes.
Otherwise, it's a solid guide. Easy to read and understand, uncomplicated, and fairly straightforward. Just about anyone can learn and enact these principles.
February 24, 2023
great ideas
I’m fairly seasoned at selling books at events, and a very experienced retail sales person, but I still found some great takeaways and ideas here. I cannot wait to put them to use! Live selling is the best!
I’m fairly seasoned at selling books at events, and a very experienced retail sales person, but I still found some great takeaways and ideas here. I cannot wait to put them to use! Live selling is the best!
September 15, 2025
Very helpful and a great read
I read this prior to doing my first event and it was extremely helpful. I felt so much better prepared! The book was not only informative, but entertaining as well!
I read this prior to doing my first event and it was extremely helpful. I felt so much better prepared! The book was not only informative, but entertaining as well!
October 3, 2025
Good ideas to try.
It seems easier to sell in person, than online especially if you're an unknown. The idea of bonding over books really made sense to me. If I can make more opportunities, I am going to try some of the other ideas presented. Even if I do only have two books.
It seems easier to sell in person, than online especially if you're an unknown. The idea of bonding over books really made sense to me. If I can make more opportunities, I am going to try some of the other ideas presented. Even if I do only have two books.
April 8, 2024
The perfect book to learn the ins and outs of selling books at events. Very clear and even funny!
November 11, 2022
all the juicy details
Ben leaves nothing out. Nothing.
He goes into detail about events for authors from soup to nuts with a heartwarming bit of humor. As mundane as all the nitty gritty bits about selecting events, preparing materials, crunching numbers, personal hygiene, and experienced insights could be, he delivers with charm and a laugh. Plus, he even offers up a bit of encouragement.
Thank you!
Ben leaves nothing out. Nothing.
He goes into detail about events for authors from soup to nuts with a heartwarming bit of humor. As mundane as all the nitty gritty bits about selecting events, preparing materials, crunching numbers, personal hygiene, and experienced insights could be, he delivers with charm and a laugh. Plus, he even offers up a bit of encouragement.
Thank you!
Displaying 1 - 8 of 8 reviews