I'm really torn about this book...
1. Simon's book is focused on the U.S., how "Big Meat" (if you will) has shaped - and continues to influence - so much of the U.S. agricultural system to the detriment of everyone and everything except themselves and the people in their pockets. That's great, it's a story that needs to be shouted from the rooftops.
However, the book is so focused on the U.S. that any references to Europe and European practices are essentially used in contrast to show how shitty the U.S.' are - and yes, the U.S. is far worse than the EU - but the EU and its members are still pretty shitty on this front (hey, just check out where the majority of the EU subsidies end up... just sayin'). The EU has a lot of the same issues regarding artificially pressed prices, subsidies disproportionately benefiting big industrial farmers and organizations - primarily those producing animal products - fishing, price dumping in poorer countries, pollution and run-off, misinformation practices from both public and private sources, ag-gag and Eco-terrorism laws, etc.
2. It's awesome that "Meatonomics" shows - and very well too - how bad the current system is financially. He does a great job addressing, on a point by point basis, just how crap the economic arguments spouted by the drivers behind the "meatonomic" system are. The current agricultural system, and particularly industrial livestock farming, is not only ecologically unsustainable, it's economically unsustainable - in fact, it's directly destructive in both cases.
But, I think he goes too far. He makes great rational points. He takes down one argument after the other, illustrating how and why they are wrong. So far so good, even non-activist mainstream omnivores should be able to get behind those arguments. But then he goes all activist on us. Even some of his economic arguments are both directly and indirectly "tainted" by moral and ethical arguments. And representing suffering as a financial/economic loss... well, it's not that I disagree, per se, but I think it makes the book weaker. I think it makes it easier to dismiss as just another piece of activism in the eyes of those still in need of being converted.
3. He kind of does the same thing regarding various health arguments. I think most people would be willing to follow along in the comparisons with how tobacco causes healthcare costs, and so does "Meatonomics." So it's not those arguments I have an issue with. Those arguments are great - in fact, I think the detrimental health effects, and the resulting costs, of the current system needs to have a more central role in the discussion.
Similarly, the book does a great job highlighting how "Big Meat" uses false and manipulated science to increase sales and undermine the "real" science showing that their products are mostly a load of baloney (yup, pun intended). Simon also manages to show that policy and official recommendations often deliberately goes against better knowledge, and why this is.
Alas, then he falls pray to showing how much healthier plant-based foods are. And he partially does this with some of the more questionable and hyped up study findings. Not good. Don't get me wrong, I agree with the general conclusion that plant-based foods are healthier (at least if you have access to a wide variety and sufficient calories), but I think Simon does himself, the book, and the cause he's promoting a disservice committing some of the same pitfalls as he's
8rightly) accusing the drivers of meatonomics of doing. It's too bad, because better science is available that say many of the same things... just not as spectacularly all the time.
Again, I feel like this leaves the door open for people to dismiss the whole book on the basis of pointing out the more disingenuous parts of it.
I have more similar issues with the book. It's a pity, because the story in it is one that really need to be told. One that usually doesn't get enough room in the debate.
There's a reason proponents of the current system likes to highlight emotionally driven activists picketing outside McDonald's, it's so much easier to label them crazy and dismiss them. Had the book stuck to the rationality and economic arguments, without straying into this very same activism, I think it would have been more effective.
Nonetheless, I would encourage anyone and everyone to read this book. Some of the stats are a little dated, but most of the stuff is at least equally bad still - some even worse - and the economic analysis is sound. And if you somehow pick this one up without knowing anything about the practices in and surrounding the animal food industry, this book does give you some gruesome descriptions to illustrate the point (I just wish it hadn't, because that you can get in so many other books that focus specifically on the suffering, morals, ethics, and emotions).
To (sort of) close on a bombshell - as the boys on Top Gear would say - the book does a great job providing visuals for how ludicrous the scale of animal agriculture is. And how obviously damaging it is. Simon, for example, uses the case of Texas and its beef industry. In the production of its cows, Texas uses enough water to cover the entire state of Texas in a foot of water (and Texas is huge y'all!). Texas, of course, is very prone to droughts. It's not difficult spotting a legitimate economic concern in the midst of other issues pertaining to this.
Oh, and add to that the fact that Texas grows roughly 40 percent of the U.S. cotton (the U.S. is - I think - the third largest cotton producer in the world), and cotton isn't exactly known to go light on water...
Needless to say, the water situation in Texas could look very different.
If, we really wanted it to.
The same is true for animal agriculture.