Really enjoyed how the author out the story telling first, weaving in advice and insights; instead of the usual business book letting occasional real-life anecdotes support their suggested (and VERY unique) frameworks.
The book was an easy read, with lots of great nuggets. Both on the topic of bootstrapping vs vc, but also a ton of value on building a company, entrepreneurship and growing a SaaS. Nicely structured so the last half, consisting of more practical advice about the actual acquisition process, was separate.
To me, some things stood out:
- the ideas on friendly and personal leadership
- using story telling as your (main) lever of growth
- most ideas are already occupied with solutions, so don’t wait for the perfectly novel idea, instead build something better, find holes in competing solutions, and use competition as a means to scale and differentiate
- treat competition nicely
- customer success and making customers happy is everything
- bootstrapping and having customers as your investor can force you into making the right decisions and priorities
- use “transparency sales” - buyers make informed decisions so be open with flaws and competing solutions
- maximize for your own goals of exit rather than get caught up in endless fundraising
- keep an open and sound mind in terms of preparing for the right acquisition