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User Experience Research: Discover What Customers Really Want
The Fuzzy Front End Gets Demystified in This Next-Generation User Research Guide
The first phase of the design thinking process is arguably the most crucial, as this is when human insights are leveraged to define value for customers. Yet this so-called "empathize" phase is often deemed optional or is executed poorly. This degrades the entire innovation process that follows by permitting preexisting biases and guesswork that make value creation a precarious bet.
In User Experience Research: Discover What Customers Really Want, a human factors psychologist and an industrial designer have devised a foolproof first phase that addresses the shortcomings of the design thinking process. Based on their forty years of generative research experience in multiple industries, this is the definitive guide to user experience research. This repeatable approach is grounded in six key principles that connects users' desired emotional states to an actionable articulation of an experience. It also provides guidance on creating ideal experience frameworks that communicate clearly with all stakeholders, from business leaders to design practitioners.
User Experience Research: Discover What Customers Really Want is an indispensable, fully illustrated, step-by-step manual for anyone seeking a more predictable pathway to the design of new or improved experiences that users truly desire and would find valuable.
The first phase of the design thinking process is arguably the most crucial, as this is when human insights are leveraged to define value for customers. Yet this so-called "empathize" phase is often deemed optional or is executed poorly. This degrades the entire innovation process that follows by permitting preexisting biases and guesswork that make value creation a precarious bet.
In User Experience Research: Discover What Customers Really Want, a human factors psychologist and an industrial designer have devised a foolproof first phase that addresses the shortcomings of the design thinking process. Based on their forty years of generative research experience in multiple industries, this is the definitive guide to user experience research. This repeatable approach is grounded in six key principles that connects users' desired emotional states to an actionable articulation of an experience. It also provides guidance on creating ideal experience frameworks that communicate clearly with all stakeholders, from business leaders to design practitioners.
User Experience Research: Discover What Customers Really Want is an indispensable, fully illustrated, step-by-step manual for anyone seeking a more predictable pathway to the design of new or improved experiences that users truly desire and would find valuable.
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Published May 2, 2022
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Displaying 1 - 4 of 4 reviews
August 22, 2023
"User Experience Research: Discover What Customers Really Want" is a transformative guide. It's a treasure trove for those seeking a dependable route to crafting experiences that resonate with users' authentic desires.
The authors, both seasoned experts in generative research, bring forth a meticulously crafted blueprint to revolutionize the critical initial phase of the design process. They navigate the reader through this methodical journey, emphasizing clarity and collaboration to align the intricate dynamics between business leaders, designers, and end-users.
Central to the book's transformative approach is "The Anatomy of Experience Framework," a powerful tool that unveils the intricate layers of user experiences with clarity and simplicity. Crafted as a guide for understanding and designing meaningful interactions, this framework elegantly dissects experiences into its interconnected dimensions. By unraveling the emotional resonance and tangible advantages users seek, the framework empowers designers and strategists to construct coherent insights and requirements.
The book's profound insights and practical frameworks ensure it a place at the forefront of the next-generation user research literature.
The authors, both seasoned experts in generative research, bring forth a meticulously crafted blueprint to revolutionize the critical initial phase of the design process. They navigate the reader through this methodical journey, emphasizing clarity and collaboration to align the intricate dynamics between business leaders, designers, and end-users.
Central to the book's transformative approach is "The Anatomy of Experience Framework," a powerful tool that unveils the intricate layers of user experiences with clarity and simplicity. Crafted as a guide for understanding and designing meaningful interactions, this framework elegantly dissects experiences into its interconnected dimensions. By unraveling the emotional resonance and tangible advantages users seek, the framework empowers designers and strategists to construct coherent insights and requirements.
The book's profound insights and practical frameworks ensure it a place at the forefront of the next-generation user research literature.
May 21, 2024
3.5/5 rounded up.
A really good introduction and overview of the design process in relation to user experience and consumer focused design. The text got a little redundant or obvious at points, but overall it was a good book for an introduction into the subject!
A really good introduction and overview of the design process in relation to user experience and consumer focused design. The text got a little redundant or obvious at points, but overall it was a good book for an introduction into the subject!
April 6, 2025
Pragmatic manual with some helpful frameworks.
March 20, 2023
Probably a 3.5. Kind of skimmed this one since it seems more geared towards beginners. Lots of pretty pictures, not sure how useful it is. The main thing that stood out was the chapter on coding data and identifying themes, a topic that I haven't seen addressed in any UX books I've read recently.
Displaying 1 - 4 of 4 reviews