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Fast Forward: Accelerating B2B Sales for Startups
★ ★ ★ ★ ★ "A must read for every entrepreneur" ★ ★ ★ ★ ★ "Highly actionable" ★ ★ ★ ★ ★ "Methodical, practical, and well structured"
Are you a founder searching for customers to grow your B2B startup? Fast Forward will help you find, win, and keep customers. This detailed guide on B2B sales tells you how to grow your revenue from zero to 1 million, 10 million and 100 million. The authors share more than 40 years of successful operating experience as startup founder, senior executive, board member, mentor, and investor in startups. Fast Forward outlines their insider’s perspective on market segmentation, pricing, contract negotiation, sales process, customer conversations, pipeline management, reporting, sales organization, and customer success. Fast Forward also features exclusive advice from more than 30 top-tier B2B startup founders and CEOs, Moritz Zimmermann (Hybris, now SAP ) - Neil Ryland ( Peakon , now Workday ) - Peter Carlsson ( Northvolt ) - Bastian Nominacher ( Celonis Celonis) - Erez Galonska ( Infarm ) - Veronika Riederle ( Demodesk ) - Jonas Rieke ( Personio ) - Matt Robinson ( GoCardless ) - Nicolas Dessaigne ( Algolia ) - Jörg G. Beyer ( LeanIX ) - Firmin Zocchetto ( Payfit ) - Avinoam Nowogrodski ( Clarizen ) “This book demystifies the sales journey, breaking it down into clear phases, and is packed with hands-on, pragmatic advice. To save time and avoid mistakes, read this book.”
- Bastian Nominacher, Co-Founder & Co-CEO, Celonis
Are you a founder searching for customers to grow your B2B startup? Fast Forward will help you find, win, and keep customers. This detailed guide on B2B sales tells you how to grow your revenue from zero to 1 million, 10 million and 100 million. The authors share more than 40 years of successful operating experience as startup founder, senior executive, board member, mentor, and investor in startups. Fast Forward outlines their insider’s perspective on market segmentation, pricing, contract negotiation, sales process, customer conversations, pipeline management, reporting, sales organization, and customer success. Fast Forward also features exclusive advice from more than 30 top-tier B2B startup founders and CEOs, Moritz Zimmermann (Hybris, now SAP ) - Neil Ryland ( Peakon , now Workday ) - Peter Carlsson ( Northvolt ) - Bastian Nominacher ( Celonis Celonis) - Erez Galonska ( Infarm ) - Veronika Riederle ( Demodesk ) - Jonas Rieke ( Personio ) - Matt Robinson ( GoCardless ) - Nicolas Dessaigne ( Algolia ) - Jörg G. Beyer ( LeanIX ) - Firmin Zocchetto ( Payfit ) - Avinoam Nowogrodski ( Clarizen ) “This book demystifies the sales journey, breaking it down into clear phases, and is packed with hands-on, pragmatic advice. To save time and avoid mistakes, read this book.”
- Bastian Nominacher, Co-Founder & Co-CEO, Celonis
- GenresBusiness
394 pages, Paperback
Published April 16, 2021
29 people are currently reading
94 people want to read
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Displaying 1 - 3 of 3 reviews
August 2, 2022
This is one of the most useful books for a B2B SaaS founder. I did not read it in one go but use it almost as a Dictionary/Textbook where you look up a chapter when you need it in business.
A lot of business books are one idea explained over too many pages. This one is opposite. It skims the surface of all the most important concepts and approaches in B2B sales. It gives you a good overview and concrete instructions of most parts, which allows you then to go into more depth by searching online for the right terms. Highly recommended for every founder.
A lot of business books are one idea explained over too many pages. This one is opposite. It skims the surface of all the most important concepts and approaches in B2B sales. It gives you a good overview and concrete instructions of most parts, which allows you then to go into more depth by searching online for the right terms. Highly recommended for every founder.
October 4, 2022
Although I am working in the field myself as the founder of germanys B2B Sales Platform Tendex.net the book revealed some new insights and interesting learnings we used within our team. Especially on our pricing structure.
Great read for any startup founder who wants to
1) find an effective strategy on how to build a working B2B sales approach
2) get good references on where to place/price a product
3) learn about other successful examples
Great read for any startup founder who wants to
1) find an effective strategy on how to build a working B2B sales approach
2) get good references on where to place/price a product
3) learn about other successful examples
December 31, 2021
Smart, well organized and super detailed handbook for startup B2B sales!
Displaying 1 - 3 of 3 reviews