Maria Teresa Hart, Doll, Bloomsbury Academic 2022.
Thank you, NetGalley, for providing me with this uncorrected proof for review.
Doll is yet another fascinating title in the Bloomsbury Academic series, Object Lessons. Initially I was disappointed, the large section on Barbie seemed to me to be going over old ground. On the other hand, I must acknowledge that she has had such an impact she could not be ignored. Perhaps a more streamlined account of this phenomenon? My perseverance in reading on was rewarded as Maria Teresa Hart then opened up new aspects of dolls other than Barbie through her detailed information about other dolls - old and new productions, their political implications for girls and women, the waning of direct political aspects associated with various iterations of the same doll and the variety of dolls available in various markets over time, and in different cultural environments.
The chapters cover: Bodies The Matter: The Barbie Doll; All That Money Can Buy: The Porcelain Doll; The stories We Tell: The American Girl Doll; How To Live Forever: The Celebrity Doll; and the last, Virtual Proxy: The Avatar “Doll”. The introduction is a delight, with a weaving together of a history of dolls and the author’s recall of her dolls and attitudes toward them – with the question, that is behind the book as a whole, ‘…is she still with me, reinforcing my boundaries of womanhood today?' The Blue Book classification of dolls held Hart’s youthful interest, and the point made about the naming of such dolls by the manufacturer, instead of today’s naming by easily pronounced and remembered given names, is a comment on the role of sales based on the importance of the manufacturer or the current demand for familiarity. Hart’s commentary on doll conventions and the vendors’ selling points - age, origin, beauty, popularity, imperfections… Oh dear, recognisable by association with real girls and women? As Hart questions, reflecting reality? Establishing expectations?
Rag dolls; porcelain dolls; paper dolls; rag bodies and ceramic or celluloid heads, arms and legs; jointed dolls; expensive and cheaper dolls - a plethora of different types of doll, but mostly depicting common features that appealed to an ideal of whiteness, sweetness and compliance. The commentary on the dolls that were manufactured to meet expectations that dolls would depict a wider range of ethnicities is instructive. Only Bratz, in competition with Barbie, appears to have fulfilled any alternative view of the world of girls and women. And that too, is limited. Dolls depicting royalty, film stars, and fame such as that of the Dionne quintuplets became popular and Christmas dolls were manufactured. However, as for the earlier dolls, these had to be sweet. No stars with a questionable character, but Mary Pickford, and later Shirley Temple, made the grade – they were pretty, compliant, sweet, any of the descriptions that can be applied to girls and women who conform.
And then there were the replicas of modern-day actresses, entertainers, artists, political figures and heroines that entered the Mattel range. There is some excellent analysis of this move. American Girl is also a fascinating story – a doll based on historical events, that then changes over time to, in Hart’s view, a disappointing trend.
This book is another interesting contributor to this series. However, I felt it did not measure up to my anticipation based on my previous forays into the series. Despite a little disappointment, I enjoyed the read, and was pleased to see that Marie Teresa Hart continued to raise powerful questions about dolls and their impact on girls and women.