It wasn’t that long back when I was reviewing ‘The Devil Wins: A History of Lying from the Garden of Eden to the Enlightenment’ by Dallas G. Denery. Upon the second reading of the tome, prior to effecting my review, I felt that this book was unique in its subject matter and presentation. I was wrong though.
The premise of Denery’s book was something like this: Is it ever good enough to lie?
This question plays an astonishingly imperative function in the story of Europe's transition from medieval to modern society. In keeping with numerous historians, Europe became modern when Europeans began to lie--that is, when they began to argue that it is sometimes acceptable to lie.
This popular account offers a clear trajectory of historical progression from a medieval world of faith, in which every lie is sinful, to a more worldly early modern society in which lying becomes a permissible strategy for self-defense and self-advancement.
Upon the second reading of the Denery’s tome, prior to effecting my review, I felt that this book was exclusive in its subject matter and presentation.
I was wrong though.
I had the contentment of reading the recently published tome ‘The Truth About Lies’ by Aja Raden. It is a wonderful wonderful book.
Raden’s hypothesis is just an overturn of Denery’s. As the blurb declares the book is ‘both an eye-opening primer on con-artistry—from pyramid schemes to shell games, forgery to hoaxes—and also a telescopic view of society through the mechanics of belief: why we lie, why we believe, and how, if at all, the acts differ.’
Organized in three parts: 1) Lies We Tell Each Other, 2) Lies We Tell Ourselves, and 3) Lies We All Agree to Believe, ‘The Truth About Lies’ scrutinizes the affiliation of truth to lie, conviction to trust, and dishonesty to misinformation using neurological, historical, sociological, and psychological insights and examples.
The book proposes that some of our most cherished institutions are fundamentally enormous versions of those self-same, very old cons and also complicate the vision we have of both the habitual liar and the classic “sucker.”
Why do people believe what they believe? Ask yourself: What are you sure of?
We can start simple; let’s just talk about basic facts. How many facts are you certain you know? Quite a few of them, probably. You know your ABCs, you know state capitals, you know water molecules are composed of two hydrogen atoms bonded to one oxygen atom.
You know that the earth is round, right?
Are you sure? How did you come by this certainty? Surely you didn’t do the calculations yourself.
The odds are, if you tried to right now, you wouldn’t be able to, because you don’t even know exactly which geometric calculations were used, thousands of years ago, to determine that fact in the first place. And even if you did know what they were, your math skills probably aren’t that strong.
Raden’s point is not to convince you that the earth is flat—of course it’s not. Her point is to show you how many truths you accept without ever considering why you believe them to be true. She doesn’t want you to question whether or not the earth is round; she just wants you to realize that you never really did.
We blindly rely upon certain facts: things we’re taught, things we can observe or reason. And once we “know” these things, we never really question them again.
But often we also deem things to be fact basically because we’re presented with them. Neurologists refer to this tendency as an ‘honesty bias’. It’s how we know almost everything that we know: someone else told us.
Or someone showed us, or we read it in a book. And though honesty bias may sound too stupid to be true, in a strange, roundabout way, it’s what makes us all—as a group—so compellingly intellectual.
This book looks at nine basic cons from several angles, among those: the swindlers who worked them, the lies they told, and the people who were taken in.
Each chapter tells the contemptible story of a classic con and illustrates the mechanism by which it works, using both current and historical examples.
From the story of a fake Martian invasion that started a very real riot, twice, to the modern madness of Twitter; from a Wild West diamond scam so vast it made fools (and in some cases criminals) of the well-heeled investors of 1872 (including Charles Tiffany) to the tale of that same bait-and-switch scam dressed up in a new investment opportunity called mortgage-backed securities, which nearly toppled the world banking system in 2008.
This book examines the Pyramid Schemes you’ve heard of, the ones you haven’t, and the ones we’ve all bought into without even realizing.
More important, each chapter examines mechanisms of faith and the unrelenting—and maybe primary—role that too-good-to-be-true and faith-based deals have played in human history. Is the twisted tale of selling Snake Oil, which started the craze for so-called patent medicines and led to America’s first Victorian opioid crisis and the subsequent crackdown by the newly formed FDA, really about gullibility, or does the strange science of placebos tell us more about the biology of belief than we realize?
Grab a copy as soon as possible. You’d love it almost certainly.