How to Use Marketing Techniques to Get a Great Job: Your Key to a Great Career

by Edward Barr

When we apply for a job, we are essentially trying to sell ourselves. If we understand the process of marketing, we can make that sale a lot easier. This requires a plan that includes a deep understanding of our target audiences, an understanding of our strengths and weaknesses, an understanding of the benefits we can offer, and a knowledge of the 4 Ps, product, place, price and promotion.

Add to this, an ability to differentiate and position ourselves in the crowded marketplace and to use promotional tactics to rise to the top of the applicant pool, we can get the job of our dreams. When we master these skills, we make the chore of getting a great job, the job we want, more a certainty than a hopeful wish.

This book will show you how to network better, how to create an effective email pitch, write a powerful resume and cover letter, and how to persuade recruiters that you offer the most value to satisfy their needs. This book will make you a pro at marketing yourself!

155 pages, Kindle Edition

First published September 27, 2021

Reviews

[Jeffrey Ning · Rating 4 out of 5]

Edward Barr reminds us of 6 Ps of marketing to a great career. A qualitative framework that makes sense when you combine with what you had already known in effective career management.

Understanding key concepts and answering quizzes and questions in the book invoke moments of a-ha. If fortunately enough, you may get more than once.