PUT YOUR BRAIN RADICALLY IMPROVE THE WAY YOU AGE is a collaboration from the brain trust at Activate Brain & Body, a science-based brain health company that has created innovative, dual-tasking brain and body workouts that build cognitive reserve. Cognitive reserve is the extra physiological brainpower you need to offset the natural declines of aging on the brain and potentially avoid cognitive decline.
Composed of brain health and exercise experts, and after years of research and trial programs, the authors have launched a new company that uses these workouts to help people above age 45 take charge of the way they age. Research clearly shows that certain types of physical and cognitive exercise build brain health. by a group of people united around a to radically improve the trajectory of aging and to share what they've learned about creating brain health.
Inside this book you will Everything about Activate Brain & Body is designed for people who are not served by traditional fitness options, who are looking for ways to radically improve the way they age.
"The point of exercise is to build and condition the brain." –Marie Stoner, Chief Science Officer / Co-Founder Activate Brain & Body, in Chapter 6
"Our results showed that it is possible to build a sharper, more resilient brain. Even better, when you do so using the Activate process, all measures of physiological fitness—cardiac health, reaction times, agility and balance, endurance—also improve." Chapter 1
"Our philosophy at Activate Brain & Body is for you to compete only with the previous version of you, not to compete with others or compare to some unrealistic athletic standard. And so, we measure everything to keep you on track to reach your goals." –Martin Pazzani, Chairman/Co-Founder Activate Brain & Body, in Chapter 5
The life-changing advice and expertise in this book can activate your brain, sharpen your senses, invigorate your body, and ignite your spirit. It's like turning back the clock or maybe even getting your superpowers back. The principal collaborators Rexford Bevis, Chief Financial Officer Mike Gelfgot, Chief Operating Officer Alison Kal, Chief Marketing Officer Adam Ortman, Chief Exersise Science Officer Martin Pazzani, Chairman and Co-Founder John Spence, CEO & President Marie Stoner, Chief Science Officer and Co-Founder Foe more information and background please visit www.activatebrainandbody.com
Martin Pazzani is a fitness guru, a globe-trotting corporate exec, an entrepreneur, a dynamic speaker, and an avid hiker, trekker, and mountaineer.
He has taken 100,000,000 uphill steps, across seven continents, over 50 years.
Throughout his long business career guiding some of the world's biggest brands, he’s worn many hats, from fast food burger flipper to CEO. Over an equally long period of time, he’s pursued peaks from Antarctica to Nepal and across Europe, Africa, and North and South America, and amassed unique, broad perspective, and insights that few possess.
His insights on longevity, healthcare, brain health, stress reduction, fitness, and hiking are what is in his book, Secrets of Aging Well: Get Outside.
Martin has given seminars, talks, and keynote speeches to thousands of Fortune 1000 executives, colleagues, and clients at corporate headquarters, retreats, at venues as varied as the Cannes Lions Ad Festival, The TED Conference in Monterrey, California, the Dubai Lynx Show, The Copacabana Palace in Rio de Janeiro, and New York’s Waldorf Astoria Hotel, and for companies as varied as American Express, American Distilling Institute, Amtrak, BlueCrossBlueShield, Buick, Foote, Cone & Belding, Functional Aging Institute, Kraft, SC Johnson, US Postal Service, Westfield, and many more.
His talks can teach, motivate, and inspire with a combination of gravitas, expertise, and joy.