This book will help you turn up big winners that can go up 10 or even 100 times and keep you away from losers. It is primarily a practical guidebook to fundamental analysis through in-depth, on-the-ground research. It aims to help you find high-quality stocks and build conviction to hold on to make mammoth gains, by systematically evaluating the company’s quality via a structured checklist of time-tested questions. Going through the checklist will highlight the characteristics that make companies more likely to prosper over time and those that can hinder them. If you enjoy the work involved in researching great companies and want to improve your investment performance, Quality First Investing is the book for you!
”In investing, fortune favors the prepared mind. This book provides a comprehensive framework for this preparation, enabling you to select profitable investments for your portfolio. The final section titled ‘Bring it all together’ will alone be worth the price of the book. Very insightful!” Gautam Baid Author of The Joys of Compounding
”This is a treasure trove of practical insights on how to understand the qualitative dynamics and future potential of a business. By following the investment checklist provided in the book investors can focus on the big picture while ensuring that nothing is missed. No investor’s bookshelf is complete without it.” John Mihaljevic, Chairman, MOI Global
”I cannot recommend this book enough. This is so much more than another How To Invest book. On top of great investment nuggets, it is also a reference work worth keeping at your desk for a continuous accumulation of knowledge over the course of an investor´s career.” Henrik Andersson Fund Manager Didner & Gerge Fonder
Quality First Investing is written by an author with a long experience as an investor who have both suffered and prospered. The result is a checklist of the key aspects that needs to be understood to grasp if a business is of high quality. First: Is the people behind the business of high integrity, energy and skill. Second: Is the business model and competitive position such that the business is likely to stay ahead over the long term. Third: Does the quality aspects show up in the financials right now or likely to appear in the future? The book can both be used as a checklist at the end of the research for the investor to grasp if the business is within the circle of competence and to determine the quality of the company. It can also be used as a step-to-step guide from start to finish in the analysis of a business. If I would say something negative then it is that this is not a light read and I wouldn’t recommend readers to read it from start to end. Instead I think it should sit on the desk of any serious investor to be opened when doing research on a business. I have known for years that checklists are important and am happy that someone have now done the job to make it highly available for investors.