This book is clearly designed for corporate training managers who are interested in exploring first steps and getting guided assistance in planning and implementing a blended learning program. The approach is rather simplistic, extremely straightforward, and very deliberative. The reader is given plenty of support to understand the process (and where each discussion fits within that process), yet the text is typically an overview, rather than specific details of how to implement suggestions provided. It works very effectively as an introduction and a guide.
Unfortunately, I was expecting me to deal a little more thoroughly with the theory behind the learning process. I recognize that I am not the target audience of this text, so my disappointment should not be held against it; however, I felt that the text lacks a bit of rational support for its argument that went beyond the "we tried this, and it worked" approach.