Jefa in Training: The Business Startup Toolkit for Entrepreneurial and Creative Women

by Ashley K. Stoyanov Ojeda

“...a much-needed guide for all of us who need a blueprint to becoming a successful entrepreneur.” — Eva Longoria , award-winning actress, producer, director, activist, philanthropist and CEO of UnbeliEVAble Entertainment #1 New Release in Hispanic American Demographic Studies Women, now is the time to build your enterprise. Jefa in Training  is the only Spanglish project-launching toolkit and female entrepreneur planner specially made for a new generation of boss women. A solopreneur and small business guide.  A business startup planner and toolkit for women in leadership, business, and beyond,  Jefa in Training  offers women entrepreneurs the female empowerment needed to take a side hustle to the next level. Whether it’s learning to define your brand, set up a beta test group, or draft an LLC operating agreement, this compendium of lessons, anecdotes, worksheets, templates, and quotes teaches the next generation of women in business how to work for yourself and turn your ideas into something much bigger. A Latina book by Latinas, for Latinas.  Solopreneurs and creatives, you are invited to let go of your fears and finally launch your blog, project, or platform. Jefa in Training  isn’t your typical small business book. Part Latinx book, it is a conversation with a special tribe of Latina immigrants, Hispanic American generations, and women of color in financial, media, entrepreneurial, and creative spaces. Explore a more complex view of Latinidad, covering everything from imposter syndrome to micro-aggressions and bilingualism. Inside   If you’re looking for Hispanic books, women entrepreneur books, women leadership books, or women of color gifts―like  Mind Your Business ,  The Memo ,  In the Company of Women , or  De Colores Means All of Us ―then you’ll love  Jefa in Training .

Genres: Latinx, Business

224 pages, Paperback

Published February 22, 2022

Reviews

[Veronica · Rating 5 out of 5]

Accessible steps for Latinas starting their own businesses, or in the early stages of making their dreams a reality, with concrete action items and relatable consejos.

I wish I had this before I started my business but even now there are so many things I can/need to do to grow and continue.

[Corina · Rating 5 out of 5]

A great start for Latinas looking to start a business! Well laid out with space to plan and experience testimonials.

[Dainelis Rodriguez · Rating 4 out of 5]

I read this book in the beginning of 2023 and I thought it was a great step-by-step guide for small up and coming or already established Latina business owners. The author provides examples of herself and other entrepreneurs on how they put each concept of formulating a business to work. I like that it shined light on Latinas because there was a cultural aspect of the book that just speaks to Latina entrepreneurs who are going through the entrepreneurial journey.