Beyond Buzz: The Next Generation of Word of Mouth Marketing

by Lois Kelly

This is the first book on buzz or word-of-mouth marketing to focus on the message - not just the mechanics - involved in a successful campaign. Both innovative and practical, it is filled with insightful examples of conversational marketing at work in real campaigns. Kelly's articles have been published in "USA Today," "BrandWeek," "The Wall St. Journal," "Advertising Age," and "Adweek," She speaks frequently on marketing and communications to professional organizations like the American Marketing Association and The Conference Board. Kelly's extensive experience has involved working with both larger, more established organizations as well as smaller startups - and the techniques she includes here can work for any organization.

Genres: Business

226 pages, Kindle Edition

First published February 28, 2007

Reviews

[Keith Brooks · Rating 4 out of 5]

For the time, it was on target but only now does it become useful as more people struggle to market their solutions.

[Lain · Rating 5 out of 5]

I used to review business and marketing books for a national magazine, so I know when an author is bringing something fresh to the table, and when she's reheating yesterday's leftovers and trying to pass them off as something new. Lois Kelly's book is definitely something fresh!

From beginning to end, this book is packed with practical advice on how to turn traditional marketing on its head. Beyond Buzz picks up where many of Seth Godin's books leave off -- he sets the scene with the "why," and she fills in the details with the "how."

Kelly tells you how to create stories people will listen to, she lists the ways to get and keep people talking, and she explains exactly what you need to do to take your marketing "beyond buzz."

A must-read for any present-day marketer or entrepreneur.

[Unspun · Rating 4 out of 5]

Makes much sense. Lois Kelly's theory is that companies need to have a point of view to make themselves interesting in the age of conversation marketing.

A point of view glues together the key messages and other tricks of the trade that traditional PR people us. A lot of common sense advice here and her "Nine Square Planner" is a useful tool for ou to develop themes for companies to talk about.

[Rick Zhu · Rating 5 out of 5]

From beginning to end, this book is packed with practical advice on how to turn traditional marketing on its head. Kelly tells you how to create stories people will listen to, she lists the ways to get and keep people talking, and she explains exactly what you need to do to take your marketing "beyond buzz."

I recommend this book to all modern marketer/entrepreneur.

[Lost In A Fog · Rating 3 out of 5]

A good primer on creating buzz marketing with an emphasis on technology options--social networks, blogs, websites.

[Lori Grant · Rating 5 out of 5]

A must-read book on buzz/word-of-mouth marketing for the knowledge worker, manager, executive, or entrepreneur.

[Iuliana-raluca Gheorghe · Rating 2 out of 5]

Strange as it may sound...i didnt get a thing out of this book!