I chose this as partial background research for work (museum with upcoming wildlife exhibit). Surprised myself and really enjoyed the book (which is shocking because I'd much rather be reading about art or history or design - anything but earth sciences). Brunner's book is extremely well researched but written in language that anyone can understand. The chapters are divided by topics, starting with paleo, then going into transformations (myths from a number of cultures), history, conflicts with humans, substitutes. I think the cheekiest chapter title has to be "Bearanoia," which of course covers the fears of humans dealing with these creatures. Apparently long before Darwin or even taxonomies, people believed there was some sort of connection between bears and humans due to the animals sometimes standing on their hind legs. Over time some peoples have adopted cubs (until they got too big to handle), and aside from Victorian versions of Stupid Pet Tricks (bears on unicycles, dancing bears, bears comically descending water slides), there are some parts that are really hard to take, including a reference to a bear pit at the Buchenwald concentration camp, where according to one prisoner's testimony, one Jewish prisoner per day was thrown into the pit to be torn apart by bears. I have a number of peer reviewed papers that have put me to sleep, I also have a number of scholarly books that may as well put me to sleep (scientists writing for other scientists), but this has really been a joy to discover. I happened to stumble across the book in a university library and I'm glad I decided to add it to the pile. Completely engrossing and Brunner really makes me embarrassed to be human when you read about some of the indignities these poor beasts have been subjected to in the name of both entertainment and science.