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Real Insights: The No-Nonsense Guide to Success as a Real Estate Agent
A no-nonsense guide to finding success—and avoiding failure—in your first years in real estate.
Let's not sugarcoat it—real estate is a cut-throat industry. Nearly 87-percent of new agents succumb to failure within the first five years. What if instead of failing, you could join the 7-figure club instead?
In this comprehensive guide, you will discover:
What you need to know about passing exams and getting licensed
The insider strategy for launching and nurturing your career from Day 1
Common and avoidable mistakes made in the first year
The surprising traits shared by successful agents
The real reasons clients choose certain agents over others
Proven pricing strategies and marketing tactics
Easy insights you can implement NOW to boost your real estate career
The #1 key to success in real estate
And much more!
In his first resource for the masses, award-winning real estate expert John Graff guides readers through the challenges and opportunities new agents face. Graff used these same insights to quickly evolve from brand new agent to founder and CEO. Graff is now the owner of one of the country's fastest-growing privately held companies.
Real Insights is your guide to avoiding common mistakes so you can be part of the 13-percent of agents who thrive.
Let's not sugarcoat it—real estate is a cut-throat industry. Nearly 87-percent of new agents succumb to failure within the first five years. What if instead of failing, you could join the 7-figure club instead?
In this comprehensive guide, you will discover:
What you need to know about passing exams and getting licensed
The insider strategy for launching and nurturing your career from Day 1
Common and avoidable mistakes made in the first year
The surprising traits shared by successful agents
The real reasons clients choose certain agents over others
Proven pricing strategies and marketing tactics
Easy insights you can implement NOW to boost your real estate career
The #1 key to success in real estate
And much more!
In his first resource for the masses, award-winning real estate expert John Graff guides readers through the challenges and opportunities new agents face. Graff used these same insights to quickly evolve from brand new agent to founder and CEO. Graff is now the owner of one of the country's fastest-growing privately held companies.
Real Insights is your guide to avoiding common mistakes so you can be part of the 13-percent of agents who thrive.
204 pages, Paperback
Published November 24, 2021
10 people are currently reading
2332 people want to read
About the author
John Graff
1 book16 followersJohn Graff is an author and the CEO of Graff Real Estate, owner of brands such as Ashby & Graff and LicensePark. A former board member of the National Association of Realtors and the California Association of Realtors, Graff has appeared in media as varied as the New York Times, CNBC, Washington Post, NPR, and the Atlanta Journal-Constitution and has received awards and accolades from groups such as the U.S. Department of Housing and Urban Development, the National Association of Gay & Lesbian Real Estate Professionals, RIS Media, and Inc Magazine.
Ratings & Reviews
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Displaying 1 - 5 of 5 reviews
June 20, 2025
It's a great book if you're brand new to the business. I just found it to be a bit too easy.
March 2, 2023
great resource
I will keep this book for a long time as a foundational resource. As a beginning part time real estate agent, I am
Looking for insights and tips and this book delivered!
I will keep this book for a long time as a foundational resource. As a beginning part time real estate agent, I am
Looking for insights and tips and this book delivered!
December 20, 2021
Working in real estate may sound like an easy job for some people, actually, most of my friends think it is just selling a house. It definitely goes beyond that.
John Graff guides readers into how to navigate the entangled paths of the real estate field and its main aim is helping readers avoid making the same mistakes most agents make and start looking at this fascinating world with eyes of success.
Practical tips are given and the key to success is revealed in this book through language which is easy to grasp by any type of reader, whether knowledgeable on the theme or not.
Beginning agents would really profit from this book, they would be provided with good-quality information which I, as an ex-realtor, would have loved to have when I first started.
John Graff guides readers into how to navigate the entangled paths of the real estate field and its main aim is helping readers avoid making the same mistakes most agents make and start looking at this fascinating world with eyes of success.
Practical tips are given and the key to success is revealed in this book through language which is easy to grasp by any type of reader, whether knowledgeable on the theme or not.
Beginning agents would really profit from this book, they would be provided with good-quality information which I, as an ex-realtor, would have loved to have when I first started.
December 17, 2021
Real Estate is challenging. According to statistics, only 13% of new agents build a career and thrive in this industry. However, there are hints that can help people who are trying to make a living and to succeed in this difficult business; and what can be better than hearing these pieces of advice from a man who forms part of that 13 percent. John Graff is an award-winning real estate expert and in this great book, Real Insights: the No-Nonsense Guide to Success as a Real Estate Agent, he guides readers through the turbulent waters of the industry with useful and easy to understand and follow tips to achieve success. People will get information about how to pass exams and get a licence, strategies for building a career, how to attract clients and much more. I found this book essential and it helped me a lot with my business. I recommend it.
December 14, 2021
The Do’s and Don’ts in the real estate business and much more!
“Real Insights” is a guide that contains detailed and step-by-step descriptions of how to succeed in the real estate business.
This book helped me a lot since it is meant to be read by those who are starting their careers as real estate agents. The tips and advice inside this reader are clear and straightforward.
The book is well-organized from the very beginning. Also, I felt that the writer is honest, since he includes the pros and cons of working in that business and he mentions the obstacles agents might face.
I give this book five stars because it guided me.
“Real Insights” is a guide that contains detailed and step-by-step descriptions of how to succeed in the real estate business.
This book helped me a lot since it is meant to be read by those who are starting their careers as real estate agents. The tips and advice inside this reader are clear and straightforward.
The book is well-organized from the very beginning. Also, I felt that the writer is honest, since he includes the pros and cons of working in that business and he mentions the obstacles agents might face.
I give this book five stars because it guided me.
Displaying 1 - 5 of 5 reviews