eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business

by Corey Perlman

In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.

Genres: Business

208 pages, Hardcover

First published January 1, 2009

Reviews

[Truls Ljungström · Rating 3 out of 5]

Denna innehöll flera goda grundtips, som jag nog behövde, även om den äldre utgåva jag läste var daterad. I princip en grundbok i e-marknadsföring, och tips inför hemsideskonstruktion.

[Angil Tarach-Ritchey · Rating 5 out of 5]

This book was instrumental in my writing, social media and marketing! As a non-techie I can tell you it's an easy read, easy to put the suggestions and tips in place and better understand how to gain a presence online. Truthfully it was the best $20 I ever spent and don't know that I'd be an author today, let alone a best-selling and award winning author.

If you want to increase your web presence this book is a must read!

[Mark Manderson · Rating 2 out of 5]

Decent book as I know nothing about internet marketing or website creation so there was some good basic knowledge in there although it's pretty dated. It's a good starting point and there are tools to implement right away.

[Megan Campbell · Rating 3 out of 5]

I'm reading this for work, but it is a very useful book for small businesses looking to get more out of the internet.

[Irawati · Rating 4 out of 5]

I learned the nuts and bolts of internet marketing techniques in a short period of time through this book!

[Andy Baldwin · Rating 5 out of 5]

Excellent overview of Search Engine Optimization for authors and small business owners. Simple practical steps to follow to build your web traffic.